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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
Curated by Beth Lloyd
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Digital magazines mirror print: News from warc.com

Digital magazines mirror print: News from warc.com | Digital & Marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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What-customers-hate-about-your-brand-on-social-media.png (700x1721 pixels)

What-customers-hate-about-your-brand-on-social-media.png (700x1721 pixels) | Digital & Marketing | Scoop.it
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Blogging and Traffic Tips | Social Media Today

Blogging and Traffic Tips | Social Media Today | Digital & Marketing | Scoop.it
Learn how companies can increase traffic to their website by blogging and taking advantage of other social media tools.
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The Number Facebook Doesn't Want You To See

The Number Facebook Doesn't Want You To See | Digital & Marketing | Scoop.it
It turns out Facebook users drastically underestimate the size of their audiences. Yes, everybody's there, but nobody is listening.
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How to Produce Winning Content for Your Website | Social Media Content On Demand For Your Business

How to Produce Winning Content for Your Website | Social Media Content On Demand For Your Business | Digital & Marketing | Scoop.it
By Martina Mercer Great copy should give you an incredible return on your investment as the best copywriters use psychology along with sales techniques to increase conversions and raise your reputation.
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Visible Tweets – Twitter Visualisations. Now with added prettiness!

Beth Lloyd's insight:

Great event tool to keep track of all the people using Twitter @mentioning you, your #hashtag or keywords. Looks pretty cool too.

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Twitter's Keyword targeting is the next big thing (if you can afford it) | The Wall Blog

Twitter's Keyword targeting is the next big thing (if you can afford it) | The Wall Blog | Digital & Marketing | Scoop.it
Last week we attended Twitter’s Twitter4Brands conference – an annual event showcasing some of the latest developments by the platform and some innovative
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INFOGRAPHIC: What Makes Social Media so Influential? | Reading News for IELTS + Class Discussion

INFOGRAPHIC: What Makes Social Media so Influential? | Reading News for IELTS + Class Discussion | Digital & Marketing | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. (INFOGRAPHIC: What Makes Social Media so Influential?
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Why Facebook And Twitter Are Not Most Innovative Companies

Why Facebook And Twitter Are Not Most Innovative Companies | Digital & Marketing | Scoop.it
2012 MISSION FACEBOOK Reignite revenue growth, particularly via mobile; after May 18, appease Wall Street TWITTER Make enough money to start justifying its $11 billion valuation WORST MOMENT FACEBOOK Proudly touting that CEO Mark Zuckerberg...
Beth Lloyd's insight:

A sign of the future?

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7 Social Networks to Watch in 2013 – Ryan Holmes in Fortune

7 Social Networks to Watch in 2013 – Ryan Holmes in Fortune | Digital & Marketing | Scoop.it
So what does 2013 hold for the social media landscape? Here’s a look into the crystal ball at the hottest social networking trends of 2013.
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Don't Blame Facebook - 4oD

Don't Blame Facebook - 4oD | Digital & Marketing | Scoop.it
Don't Blame Facebook on 4 on Demand. Watch Don't Blame Facebook online when you want on 4oD.
Beth Lloyd's insight:

A valuable lesson for all social media newbies (and the careless!) A good guide in what not to do...

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NatWest courts students with Vine on A Level results day | News | Marketing Week

‘Be Uniproof’ campaign marks the first time a UK bank has used Twitter’s Vine, NatWest says.
Beth Lloyd's insight:

Great example of using humour to engage customers. I wonder what sutdents will actually think of it? That said, think Natwest are really showing their social media value here, it's a smart example of an FS company doing it well - modern social tool + brand message + customer service = win.

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Overcoming blogger’s block: never be short of ideas again

Overcoming blogger’s block: never be short of ideas again | Digital & Marketing | Scoop.it
One of the most common obstacles to blogging is the feeling that you haven’t got anything to write about.
Beth Lloyd's insight:

Definitely some useful tips here, especially as your days get busier, finding 'head space' can be quite a challenge. Embrace it!

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Digital & Marketing | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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Using Social Media For Lead Generation | Social Media Today

Using Social Media For Lead Generation | Social Media Today | Digital & Marketing | Scoop.it
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.
Beth Lloyd's insight:

How do you get yourself into the top performing percentage? 

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The social networker - Brand Republic News

The social networker - Brand Republic News | Digital & Marketing | Scoop.it
The comedian David Schneider wants to help brands optimise social media by using humour. - Brand Republic
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Social Media Crisis Management [INFOGRAPHIC] | Social Media Today

Social Media Crisis Management [INFOGRAPHIC] | Social Media Today | Digital & Marketing | Scoop.it
Beth Lloyd's insight:

Basic but useful infographic for social media 'crisis management'. Thanks to @renepower for the helpful link. 

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How to encourage all your employees to use your brand/marketing portal

How to encourage all your employees to use your brand/marketing portal | Digital & Marketing | Scoop.it
According to Gartner, marketers are becoming increasingly responsible for buying marketing related technology and services. In fact, Gartner predicts that by 2017 the CMO will spend more on IT than the CIO.
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Why has the financial services sector been slow to adopt social?

Why has the financial services sector been slow to adopt social? | Digital & Marketing | Scoop.it
For many organisations, social represents one of the most drastic changes in communications since the advent of email.
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Work:Life - Aviva's Employee Benefits Platform

Work:Life is an employee benefits platform that's designed to meet your need for flexibility, cost control and employee engagement.
Beth Lloyd's insight:

Using digital platforms and online marketing to showcase Aviva's latest developments in Pensions and Benefits industry.

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Experiments to evaluation: social media gets serious - Marketing news - Marketing magazine

Experiments to evaluation: social media gets serious marketing news. Read Experiments to evaluation: social media gets serious and other marketing news online.
Beth Lloyd's insight:

So true: "If 2011 and 2012 were about first experimenting and then putting a social media strategy into play, this year has to be about starting to think what is working and what is not".

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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Beth Lloyd's insight:

A fantastic thought provoking presenation, to help build a 'great content brand', instead of just more (and more) content. via HubSpot and Velocity Partners

 

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Adapt or Die – why the Financial Sector needs to embrace social | The Wall Blog

Adapt or Die – why the Financial Sector needs to embrace social | The Wall Blog | Digital & Marketing | Scoop.it
For many organisations, social represents one of the most drastic changes in communications since the advent of email. Savvy businesses now effectively use the
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