For many organisations, social represents one of the most drastic changes in communications since the advent of email. Savvy businesses now effectively use the
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A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
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Beth Lloyd
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Last week we attended Twitter’s Twitter4Brands conference – an annual event showcasing some of the latest developments by the platform and some innovative Delete the scoop?
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If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. (INFOGRAPHIC: What Makes Social Media so Influential?
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2012 MISSION FACEBOOK Reignite revenue growth, particularly via mobile; after May 18, appease Wall Street TWITTER Make enough money to start justifying its $11 billion valuation WORST MOMENT FACEBOOK Proudly touting that CEO Mark Zuckerberg...
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A sign of the future? Delete the scoop?
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So what does 2013 hold for the social media landscape? Here’s a look into the crystal ball at the hottest social networking trends of 2013.
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Don't Blame Facebook on 4 on Demand. Watch Don't Blame Facebook online when you want on 4oD.
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A valuable lesson for all social media newbies (and the careless!) A good guide in what not to do... Delete the scoop?
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With 2013 rising on the immediate horizon, the promise of a fresh start and innovation presents itself once again. But most exciting of all is the prospect of a brand new Anchorman 2 movie, set to be released next December. Delete the scoop?
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When I set business goals, I always try and make them data-based. I believe I have pretty good instincts, but I trust data. Numbers give me direct feedback on the effectiveness of my tactics. Delete the scoop?
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Eversheds has launched version two of its interactive PC and iPhone app to include information on pensions law.,Law and Regulation ,Eversheds,State pension,TUPE Delete the scoop?
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Email campaigns, website performance, Twitter, customer engagement.... This infographic has it all! Delete the scoop?
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If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and comic improviser, I have seen humor deliver results online, offline, and across social media. Delete the scoop?
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A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It’s because the traditional sales process is a few touch points with long periods of darkness. Social media, and particularly Twitter, help transform the sales process into something more engaging and interactive.
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Top tips/reminders on using Twitter for business. Delete the scoop?
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The over-55s are becoming a tech savvy force with money to spend, so it is a wise move to adapt marketing strategies to make the most of the rising opportunities.
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Whilst this article looks at consumer marketing opportunuties, the figures simply indicate that this demographic are far more digitally savvy than maybe first assumed (and this will only keep on growing)...
"research in the US that shows spend on iPhones is greater among the over-60s than in the 16- to 24-year-old age group." Delete the scoop?
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For many organisations, social represents one of the most drastic changes in communications since the advent of email.
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Work:Life is an employee benefits platform that's designed to meet your need for flexibility, cost control and employee engagement.
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Using digital platforms and online marketing to showcase Aviva's latest developments in Pensions and Benefits industry. Delete the scoop?
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Experiments to evaluation: social media gets serious marketing news. Read Experiments to evaluation: social media gets serious and other marketing news online.
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So true: "If 2011 and 2012 were about first experimenting and then putting a social media strategy into play, this year has to be about starting to think what is working and what is not". Delete the scoop?
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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A fantastic thought provoking presenation, to help build a 'great content brand', instead of just more (and more) content. via HubSpot and Velocity Partners
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For many organisations, social represents one of the most drastic changes in communications since the advent of email. Savvy businesses now effectively use the
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When I set business goals, I always try and make them data-based. I believe I have pretty good instincts, but I trust data. Numbers give me direct feedback on the effectiveness of my tactics. Delete the scoop?
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Steven Spielberg Why aren’t you using video? Or, if you do have one or two videos posted to your website and YouTube, why aren’t you doing more? Delete the scoop?
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When a new era begins, it typically begins with a hybrid approach of the past and the future. Think back to how horseless carriages, modern architecture, and print journalism yielded to cars, post-modern structures, and social media.
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Fantastic concept of 'post-digital marketing' could essentially help integration amonst traditional and digital techniques. I'm in. Delete the scoop?
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The benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the Delete the scoop?
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2012 was a year of continuing development for search marketing, with the Yahoo! Bing Search Alliance, numerous Google updates and the... Delete the scoop?
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Engage and grow your Twitter following by avoiding these 10 common mistakes. Delete the scoop?
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A year or so ago, as Pinterest started to garner media attention and a mass audience, a host of agencies and consultants that focus on the financial services industry launched a wave of blog posts and presentation decks to champion the power of...
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Pinterest is proving that "no single social network or tool needs to (or should) fit every brand and industry" Delete the scoop?
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