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Brands Should Be Friends with Brands on Social Media | Social Media Today

Brands Should Be Friends with Brands on Social Media | Social Media Today | Digital & Marketing | Scoop.it
After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media.  Image It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to...
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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
Curated by Beth Lloyd
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Digital & Marketing | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.
Beth Lloyd's insight:
Social media marketing needs a relentless and creative focus - planned out well and executed with style. No business is any exception. Invest your time to it wisely!
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Blogger outreach essential for brands: News from warc.com

Blogger outreach essential for brands: News from warc.com | Digital & Marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
Beth Lloyd's insight:

As this becomes more and more mainstream, the challenge will be to get your brand to stand out amongst the many others bloggers will be inundated with. And so then we go back to our friend, 'Content Marketing'... 

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To hashtag or not to hashtag, that is the question… | The Wall Blog

To hashtag or not to hashtag, that is the question… | The Wall Blog | Digital & Marketing | Scoop.it
Hashtags. They’re so ingrained in our social platforms now that we basically don’t see them. They just exist. Like a breath, or a piece of punctuation in a
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Reinventing the high street: shops must embrace the internet - Telegraph

Reinventing the high street: shops must embrace the internet - Telegraph | Digital & Marketing | Scoop.it
Small retailers often feel threatened by e-commerce, but creating their own online presence could be what saves them, says Peter Stanford.
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If you’re not testing, you’re guessing | Marketing Blogged | Marketing Blogs

If you’re not testing, you’re guessing | Marketing Blogged | Marketing Blogs | Digital & Marketing | Scoop.it
Simon Robinson, senior director of marketing and alliances EMEA at Responsys, explains how marketers should be testing their email marketing campaigns to engage
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For Startups, Marketing Should Always Be at the Top Table

For Startups, Marketing Should Always Be at the Top Table | Digital & Marketing | Scoop.it
Adding a marketing plan as an afterthought can be one of the biggest mistakes that a new business can make, but it's a mistake that I see all too often in UK digital startups.
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The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter

The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter | Digital & Marketing | Scoop.it

Jobs involving social media have exploded in the last few years, with postings for social professionals on LinkedIn growing an incredible 1,357 percent since 2010. Long gone are the days when a single marketing or PR person could manage a branded social networking account in their spare time – certainly to any degree of excellence. Now, the bigger firms need social media managers, marketers, consultants and other specialists* to make sure the work gets done right. Some 42 percent of social media vacancies are senior level, and New York, San Francisco and London are amongst the world’s most social cities. This infographic courtesy of Offerpop takes a closer look at the rise of social media as a profession.


Via Mau, Alessandro Rea, Beth Lloyd
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Creating integrated marketing experiences requires an internal focus first

Creating integrated marketing experiences requires an internal focus first | Digital & Marketing | Scoop.it
As many marketers know today, both digital marketing practices (the channels that can be used, ways to communicate, etc.) and technology advances are evolving more quickly than marketers can keep up with in this ever-changing world.
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Digital magazines mirror print: News from warc.com

Digital magazines mirror print: News from warc.com | Digital & Marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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What-customers-hate-about-your-brand-on-social-media.png (700x1721 pixels)

What-customers-hate-about-your-brand-on-social-media.png (700x1721 pixels) | Digital & Marketing | Scoop.it
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Blogging and Traffic Tips | Social Media Today

Blogging and Traffic Tips | Social Media Today | Digital & Marketing | Scoop.it
Learn how companies can increase traffic to their website by blogging and taking advantage of other social media tools.
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The Number Facebook Doesn't Want You To See

The Number Facebook Doesn't Want You To See | Digital & Marketing | Scoop.it
It turns out Facebook users drastically underestimate the size of their audiences. Yes, everybody's there, but nobody is listening.
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How to Produce Winning Content for Your Website | Social Media Content On Demand For Your Business

How to Produce Winning Content for Your Website | Social Media Content On Demand For Your Business | Digital & Marketing | Scoop.it
By Martina Mercer Great copy should give you an incredible return on your investment as the best copywriters use psychology along with sales techniques to increase conversions and raise your reputation.
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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Digital & Marketing | Scoop.it
A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.
Beth Lloyd's insight:

Oh, thank goodness for these tips!

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Social Media Building :: SEO, Search Marketing, & Social Media Infographics :: Elliance

Social Media Building :: SEO, Search Marketing, & Social Media Infographics :: Elliance | Digital & Marketing | Scoop.it
So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links.
Beth Lloyd's insight:

Social media marketing for business, made simple.

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iBeacons: what are they and why should marketers care?

iBeacons: what are they and why should marketers care? | Digital & Marketing | Scoop.it
Amid all the hullabaloo about multi-coloured iPhones and problems with iOS 7, it was easy to miss the fact that Apple has also unveiled iBeacons.
Beth Lloyd's insight:
Amazing opportunity for retailers to target their marketing, but consumers will need convincing further of the benefits to them, to avoid a backlash to invasive (seemingly) marketing techniques. iBeacon may be at risk of only becoming a mini-trend if consumers are not on board early on.
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Facebook 'Likes' have mixed benefits

Facebook 'Likes' have mixed benefits | Digital & Marketing | Scoop.it
With much debate on what the benefit of 'Likes' actually has on your brand, this article outlines the value of influence it promotes, whilst also pointing out that they do not work in isolation. Integration, as ever, is key!
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10 Free Tools For Monitoring Your Brand’s Online Reputation

10 Free Tools For Monitoring Your Brand’s Online Reputation | Digital & Marketing | Scoop.it
Do you pay attention to what people say about you on the internet?
Occasionally Googling the name of your company, product or service might not be enough.
The time to start managing your online reputation is before it becomes a problem.
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What goes into Google's search rankings recipe?

Moz conducted a survey of professional SEOs and a large correlation study to determine what goes into Google's search engine rankings. Here are the results of that study, showing that links and keywords are still the top factors involved.
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How to optimise your images for SEO

How to optimise your images for SEO | Digital & Marketing | Scoop.it
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
Beth Lloyd's insight:

Great advice for web managers and marketers looking to increase SEO through images. I KNEW it was possible! 

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Five practical tips to help you get the most from your social media monitoring

Five practical tips to help you get the most from your social media monitoring | Digital & Marketing | Scoop.it
It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few tips which can help you focus your activity and get more in return.
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NatWest courts students with Vine on A Level results day | News | Marketing Week

‘Be Uniproof’ campaign marks the first time a UK bank has used Twitter’s Vine, NatWest says.
Beth Lloyd's insight:

Great example of using humour to engage customers. I wonder what sutdents will actually think of it? That said, think Natwest are really showing their social media value here, it's a smart example of an FS company doing it well - modern social tool + brand message + customer service = win.

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Overcoming blogger’s block: never be short of ideas again

Overcoming blogger’s block: never be short of ideas again | Digital & Marketing | Scoop.it
One of the most common obstacles to blogging is the feeling that you haven’t got anything to write about.
Beth Lloyd's insight:

Definitely some useful tips here, especially as your days get busier, finding 'head space' can be quite a challenge. Embrace it!

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Digital & Marketing | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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Using Social Media For Lead Generation | Social Media Today

Using Social Media For Lead Generation | Social Media Today | Digital & Marketing | Scoop.it
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.
Beth Lloyd's insight:

How do you get yourself into the top performing percentage? 

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