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Habits That Kill Innovation - C-Suite Network Blog

Habits That Kill Innovation - C-Suite Network Blog | Digital Marketing 3.0 | Scoop.it

Blog Rik Waters | Innovation is a key growth driver in today’s business environment, yet building innovation organizational skills has become an issue for the enterprise. Even the best intentions go awry when improper habits are in place behind good ideas. The very habits that can enable your organization to prosper can also be the characteristics that …

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In today’s marketplace, innovation that is small-scale (changing cost-structures, logistics or customer service) won’t result in scalable growth.  The only way to unleash creativity within your organization is to develop an innovation environment through habits that create, not kill, innovation. 

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MeetAdvisors.com - Rik Walters

MeetAdvisors.com - Rik Walters | Digital Marketing 3.0 | Scoop.it
Specialize in strategy management to enable organizations and management introduce new digital resources, systems and processes, to effectively embrace and excel around brand initiatives through convergent media.
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Rik Walters at MeetAdvisors.com - profile: 12+ years guiding digital storytelling, layering strategic insights and tactical execution for technology, SaaS, B2C, B2B, PR, and enterprise organizations.

Specialize in digital strategy management, providing execution muscle to organizations and executives. I provide insight to introduce new digital resources, systems and processes, to effectively embrace and excel around brand initiatives through convergent media.

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4 Ways to Increase Retail Sales | FunMobility Blog

4 Ways to Increase Retail Sales | FunMobility Blog | Digital Marketing 3.0 | Scoop.it
Retailers can now use mobile tech to find peak traffic behaviors, conversion rates and dwell times in stores. Here's 4 ways retailers use this to increase sales
Rik Walters's insight:

FunMobility | Rik Walters blog

 

Our friends at Software Advise recently put out an article discussing some cool ways for retailers to improve their store sales. In the article, David Strom’s shares the 4 ways that retailers are using mobile-enabled foot traffic analytics to boost their store sales.

 

Retailers use this technology to determine peak traffic behaviors, conversion rates and dwell times in the stores. The data can then be used to plan and re-configure store layouts and merchandise displays to better attract shoppers. Studies have shown that using this data strategically can boost sales.

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Epson tries its hand at high-tech glasses

Epson tries its hand at high-tech glasses | Digital Marketing 3.0 | Scoop.it
Moverio BT-100 is billed by its maker Epson as the 'world's first Android-based see-through wearable display.
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Time for competition Google-->

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100 Things to Tweet About Besides Yourself! | Social Media Today

100 Things to Tweet About Besides Yourself! | Social Media Today | Digital Marketing 3.0 | Scoop.it
Never fear. You do not need to default to tweeting like a self centered, babbling idiot. Check out these 100 ideas to inspire, connect, entertain and delight your Twitter audiences.

Via Anthony Burke
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Proven ROI models make a business case for social media - The Media Online

Proven ROI models make a business case for social media - The Media Online | Digital Marketing 3.0 | Scoop.it
Memeburn
Proven ROI models make a business case for social media
The Media Online
The rise of clear models and tools for measuring return on investment for social media will help to mature the channel and grow its value to brands in South Africa.
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Great information on ROI and social media ->
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Why Content is Not King

Why Content is Not King | Digital Marketing 3.0 | Scoop.it
If content is not king, then who or what is? Read this detailed article about how generating quality content is better when optimized.
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Why Content is Not King | How Bill Gates had it right - Rik Walters blog

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Digital Strategies and the Art of Collaboration

Digital Strategies and the Art of Collaboration | Digital Marketing 3.0 | Scoop.it

Companies must have a high-performance digital team. But what makes a winning collaboration and strategy?

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Digital Strategies and the Art of Collaboration | Rik Walters blog

 

 

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How to Use Mobile Web Promotions to Drive Retail Success | FunMobility Blog

How to Use Mobile Web Promotions to Drive Retail Success | FunMobility Blog | Digital Marketing 3.0 | Scoop.it
Research shows that 90% of SMS messages are read within minutes of receipt. 53% smartphone users made in-store purchase due to using their smartphone.
Rik Walters's insight:

FunMobility | Rik Walters blog 

 

More than ever, companies are using mobile for maximum impact to drive opt-in growth, engage their audience, lower costs and improve overall audience experience.

 

Unlike other advertising mediums like radio, print, or television, delivering personal content on mobile devices offers organizations a direct and immediate touch point that can be customized and personalized on hundreds of devices.

 

According to a Harris Interactive study, Internet banner ads are ignored by 46% of website visitors because they are not delivered at a relevant time, while one in five say they ignore internet search engine ads.

 

By contrast, according to a study commissioned by SinglePoint and reported by Tatango, nearly 99% of SMS messages are read, and more importantly, 90% is read within minutes. What’s more, a recent Interactive Advertising Bureau report posted at Mobile Commerce Daily details how 53% of mobile commerce users have made an in-store purchase as a result of using their mobile phone.

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Check Out Fujitsu's Sci-Fi-Worthy Augmented Reality Touchscreen Interface | Video

Check Out Fujitsu's Sci-Fi-Worthy Augmented Reality Touchscreen Interface | Video | Digital Marketing 3.0 | Scoop.it
A look into the future of computing technologies, Fujitsu has created an augmented reality touchscre...
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How Do Infographics Impact Social Media? | Geeky Stuffs

How Do Infographics Impact Social Media? | Geeky Stuffs | Digital Marketing 3.0 | Scoop.it
How Do Infographics Impact Social Media? http://t.co/zzMsRKElm9 via @shaanhaider
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Mobile phone hits 40th birthday

Mobile phone hits 40th birthday | Digital Marketing 3.0 | Scoop.it
Forty years ago today, the first cellular mobile phone call was made by Motorola engineer Martin Cooper

Via Alex Butler
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