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The Ever-Changing #Customer #Journey

The Ever-Changing #Customer #Journey | Digital Marketing | Scoop.it

“ It wasn t that long ago that when companies talked about the customer journey...”


Via Eric_Determined / Eric Silverstein, Paulo Duarte
Paulo Duarte's insight:

Customr Journey

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Eric_Determined / Eric Silverstein's curator insight, July 30, 10:04 AM

Companies / Brands need to continuously evolve, as the consumer expectations do too.

 

You need to offer the right experience through different touch points since the #customer journey is no longer linear as shown on the sample image.

 

Engage and understand what your customers are looking for, then make sure everyone within the organization are on board and work together in delivering the best #experience. 

 

Share your latest experience where a #brand is delivering across all touch points or is stronger in one area but lacking in another?

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Influencia - Quels acteurs du web protègent le mieux les données des internautes ?

Influencia - Quels acteurs du web protègent le mieux les données des internautes ? | Digital Marketing | Scoop.it
“ Influencia - Les géants du net s’impliquent durablement dans la protection des données personnelles des internautes aux USA, selon le dernier rapport de l’Electronic Frontier Foundation. Toutefois, si Apple et Yahoo sont bien notés, ce n’est pas encore le cas de Snapchat ou Amazon. On aimerait bien un rapport similaire en France...”
Via Rémy TESTON, Paulo Duarte
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What it takes to deliver the right #CustExp?

What it takes to deliver the right #CustExp? | Digital Marketing | Scoop.it

“Here are the five essential customer-engaging ingredients which will help you create an engaging and enjoyable customer experience.”


Via Eric_Determined / Eric Silverstein, Paulo Duarte
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Eric_Determined / Eric Silverstein's curator insight, August 30, 4:30 PM

Joe Ruiz shares 5 key deliverables #customers are seeking:


1) Utility (Value)

2) Convenience

3) Choice

4) Connection

5) Community


Great example shared with Panera Bread company.


Would you add any additional element?

Rescooped by Paulo Duarte from Digital Marketing
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App helps recovering substance abusers with real-time support, resources

App helps recovering substance abusers with real-time support, resources | Digital Marketing | Scoop.it

“A smartphone app is helping recovering drug and alcohol users remain clean and sober by providing real-time counseling and support mechanisms that help users avoid relapses and hurdle "trigger" events that can lead to substance abuse, according to a Washington Times report.”


Via Alex Butler, Paulo Duarte
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, Paulo Duarte
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Nicoletta Gay's curator insight, September 8, 1:23 AM

Infographic, highlights and useful social media strategy takeaways.

Lee Erpelo's curator insight, September 11, 12:16 PM

Some rules change, but this info shows that photos still perform better than text links on social networks.

In addition, marketers should pay attention to the reasons behind what drives people to share. You can definitely guarantee more views and more shares when you put more effort in understanding the motivations people have to share a specific piece of content.

ManufacturingStories's curator insight, September 15, 4:54 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Marketing | Scoop.it

Here are some tips for writing more compelling headlines...The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, Paulo Duarte
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ManufacturingStories's curator insight, August 26, 9:48 AM

add your insight...


Kim Borghouts's curator insight, August 30, 9:36 PM

Some helpful hints for heading writing.

Smartwords's curator insight, September 4, 9:13 AM

Le titre est le produit d'appel de votre contenu. Rendez-le le plus attractif possible !

Rescooped by Paulo Duarte from visualizing social media
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Digital Marketing | Scoop.it
How often do you use Google to find something on the internet?If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.Find 46 of them featured in this infographic.
Via Lauren Moss
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Juan Carlos Giraldo Cardozo's curator insight, August 31, 10:42 AM

Palabras clave para optimizar el uso de Google en nuestras búsquedas.

Edgar Mata's curator insight, September 1, 7:09 PM

Cómo usar google

Kimberly House's curator insight, Today, 3:57 AM

Fantastic infographic. This one goes on the door to my room. Great to share with classroom teachers as well. 

Rescooped by Paulo Duarte from visualizing social media
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Marketing | Scoop.it
Here are some tips for writing more compelling headlines...The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
Via Lauren Moss
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ManufacturingStories's curator insight, August 26, 9:48 AM

add your insight...


Kim Borghouts's curator insight, August 30, 9:36 PM

Some helpful hints for heading writing.

Smartwords's curator insight, September 4, 9:13 AM

Le titre est le produit d'appel de votre contenu. Rendez-le le plus attractif possible !

Rescooped by Paulo Duarte from New Customer - Passenger Experience
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#Customer #Experience: Art or Science?

#Customer #Experience: Art or Science? | Digital Marketing | Scoop.it
“Do you think there’s a little art and a little science involved when it comes to delivering a great customer experience? I do. I read recently that “art is reason applied without limits, geared towards an ideal and guided by the practical,” while “science is reason applied within a framework, geared towards the practical and …”
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 11, 11:08 AM

Annette shares detail insight into the skill set required to deliver a consistent and rewarding #customer #experience.


I can attest to it after successfully running the U.S. operation of a global group for 11 years,  It is about hard and soft skills.


Does your company enable and recognize both?

Rescooped by Paulo Duarte from Digital Health
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Using Twitter to study pharmaceutical drug side effects

Using Twitter to study pharmaceutical drug side effects | Digital Marketing | Scoop.it
Recent data from the CDC has indicated that 50% of Americans are taking one prescription drug, and 10% are on 4 or more prescribed medications as well. Taking into consideration the aging population and the movement towards primary prevention with medications, it is likely a larger shift will occur in the next decade.Coupled with this is the increasingly large role of social media in the daily lives of the social schema of many Americans — and we may have a new form of Drug Surveillance. It comes as no surprise that many patients report their daily status of health online, and include their experiences with their medications as well. But recent data has come out from researchers at Boston Children’s Hospital that Twitter alone could be a treasure trove of data.
Via Alex Butler
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MGFamiliar - Android Apps on Google Play

MGFamiliar - Android Apps on Google Play | Digital Marketing | Scoop.it

“ A aplicação móvel do portal MGFamiliar.”


Via Carlos Martins, Paulo Duarte
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Carlos Martins's curator insight, April 27, 1:27 PM

Nova aplicação móvel do portal MGFamiliar para smartphones Android (gratuita!)

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B2B Companies Use Twitter for Customer Support No Matter Their Size

B2B Companies Use Twitter for Customer Support No Matter Their Size | Digital Marketing | Scoop.it

“The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible you...”


Via Thomas Faltin, Paulo Duarte
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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Digital Marketing | Scoop.it

“ Here are eight ways to get a leg up on the LinkedIn competition.”


Via David Blundell, Paulo Duarte
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David Blundell's curator insight, August 12, 11:40 PM

So you think you know all about LinkedIn? Well this post is full of extra tips and tricks you might not be aware of, particularly if you're using LI to help you get a new job. My favourite is the first one . . .

eProAgi Anderson's curator insight, August 13, 6:45 AM

LinkedIn is so powerful! Most Real Pros really do not know how to leverage LinkedIn.

Rescooped by Paulo Duarte from Social Media Bites!
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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Digital Marketing | Scoop.it
“ Here are eight ways to get a leg up on the LinkedIn competition.”
Via David Blundell
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David Blundell's curator insight, August 12, 11:40 PM

So you think you know all about LinkedIn? Well this post is full of extra tips and tricks you might not be aware of, particularly if you're using LI to help you get a new job. My favourite is the first one . . .

eProAgi Anderson's curator insight, August 13, 6:45 AM

LinkedIn is so powerful! Most Real Pros really do not know how to leverage LinkedIn.

Rescooped by Paulo Duarte from Buzz e-sante
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Influencia - Quels acteurs du web protègent le mieux les données des internautes ?

Influencia - Quels acteurs du web protègent le mieux les données des internautes ? | Digital Marketing | Scoop.it
“ Influencia - Les géants du net s’impliquent durablement dans la protection des données personnelles des internautes aux USA, selon le dernier rapport de l’Electronic Frontier Foundation. Toutefois, si Apple et Yahoo sont bien notés, ce n’est pas encore le cas de Snapchat ou Amazon. On aimerait bien un rapport similaire en France...”
Via Rémy TESTON
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, Paulo Duarte
more...
Nicoletta Gay's curator insight, September 8, 1:23 AM

Infographic, highlights and useful social media strategy takeaways.

Lee Erpelo's curator insight, September 11, 12:16 PM

Some rules change, but this info shows that photos still perform better than text links on social networks.

In addition, marketers should pay attention to the reasons behind what drives people to share. You can definitely guarantee more views and more shares when you put more effort in understanding the motivations people have to share a specific piece of content.

ManufacturingStories's curator insight, September 15, 4:54 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by Paulo Duarte from Digital Health
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App helps recovering substance abusers with real-time support, resources

App helps recovering substance abusers with real-time support, resources | Digital Marketing | Scoop.it
“A smartphone app is helping recovering drug and alcohol users remain clean and sober by providing real-time counseling and support mechanisms that help users avoid relapses and hurdle "trigger" events that can lead to substance abuse, according to a Washington Times report.”
Via Alex Butler
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No comment yet.
Rescooped by Paulo Duarte from Digital Marketing
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What it takes to deliver the right #CustExp?

What it takes to deliver the right #CustExp? | Digital Marketing | Scoop.it

“Here are the five essential customer-engaging ingredients which will help you create an engaging and enjoyable customer experience.”


Via Eric_Determined / Eric Silverstein, Paulo Duarte
more...
Eric_Determined / Eric Silverstein's curator insight, August 30, 4:30 PM

Joe Ruiz shares 5 key deliverables #customers are seeking:


1) Utility (Value)

2) Convenience

3) Choice

4) Connection

5) Community


Great example shared with Panera Bread company.


Would you add any additional element?

Rescooped by Paulo Duarte from Digital Marketing
Scoop.it!

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Digital Marketing | Scoop.it

How often do you use Google to find something on the internet?If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.Find 46 of them featured in this infographic.


Via Lauren Moss, Paulo Duarte
more...
Juan Carlos Giraldo Cardozo's curator insight, August 31, 10:42 AM

Palabras clave para optimizar el uso de Google en nuestras búsquedas.

Edgar Mata's curator insight, September 1, 7:09 PM

Cómo usar google

Kimberly House's curator insight, Today, 3:57 AM

Fantastic infographic. This one goes on the door to my room. Great to share with classroom teachers as well. 

Rescooped by Paulo Duarte from visualizing social media
Scoop.it!

What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Marketing | Scoop.it
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Via Lauren Moss
more...
Nicoletta Gay's curator insight, September 8, 1:23 AM

Infographic, highlights and useful social media strategy takeaways.

Lee Erpelo's curator insight, September 11, 12:16 PM

Some rules change, but this info shows that photos still perform better than text links on social networks.

In addition, marketers should pay attention to the reasons behind what drives people to share. You can definitely guarantee more views and more shares when you put more effort in understanding the motivations people have to share a specific piece of content.

ManufacturingStories's curator insight, September 15, 4:54 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by Paulo Duarte from New Customer - Passenger Experience
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What it takes to deliver the right #CustExp?

What it takes to deliver the right #CustExp? | Digital Marketing | Scoop.it
“Here are the five essential customer-engaging ingredients which will help you create an engaging and enjoyable customer experience.”
Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, August 30, 4:30 PM

Joe Ruiz shares 5 key deliverables #customers are seeking:


1) Utility (Value)

2) Convenience

3) Choice

4) Connection

5) Community


Great example shared with Panera Bread company.


Would you add any additional element?

Rescooped by Paulo Duarte from Social Media and Healthcare
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Social Media Rules: The FDA Crackdown

Social Media Rules: The FDA Crackdown | Digital Marketing | Scoop.it
Studies have shown that 60% of Americans turn to the internet for medical advice. It’s obvious how social media naturally seems like another method pharmaceutical companies can quickly and easily advertise to consumers. Are pharmaceutical companies alone in trying to tap into our unconscious? Would you be surprised if I told you that you could be inadvertently perpetuating such behavior? The U.S. is one of the few countries that permits direct-to-consumer advertising of pharmaceuticals. We’ve all see the ads that ramble on about all the potential risks and side effects associated with various medications. No doubt you’ve probably been bombarded with flashy sidebars on the internet promoting one medication or another — some creepily relevant to our own medical conditions. As social media became a part of life for many of us, pharmaceutical companies were quick to exploit the medium. Platforms like Twitter are free to operate and far-reaching. Only until recently has there been a greater effort to regulate the content being disseminated to the public.In this day and age, Big Pharma might not be quite as cavalier as you might expect. A quick search on Twitter says it all. Almost every major drug company has a verified Twitter account. While companies are generous in providing general medical knowledge or the update here or there that says the company is actively researching condition X, seldom do you find anything plugging a specific product.Direct-to-consumer advertising on social media has revealed many challenges. Sometimes 140 characters simply isn’t enough to convey all the benefits let alone the black box warnings a drug may possess. The “Twitterverse” is an international community, and messages applicable to one population could wrongfully passed on to another. Some medications banned by one country may be promoted by individuals and corporations of another country. In fact, Glaxo Smith-Kline and AstraZeneca reportedly have disclaimers on their Facebook sites saying that information is “intended for US residents/consumers only.”But how often are pharmaceutical companies really harping on their own products on Twitter? More likely than not, individuals are weighing in with their micro-reviews on Twitter. Some would argue that these posts could impact consumers. Bad experiences often motivate people to say something. What about the positive reviews? Who is really behind the tweets gushing about Medication XYZ?So far, individuals aren’t being held accountable for claims they make. Should the FDA as individuals to report their disclosures? Should the FDA be verifying all social media posts that mention a drug? Something tells me there no room in the FDA budget for this. Others would go as far as to argue that this violates the first amendment.In June 2014, the FDA released suggested guidelines to regulate social media posts by drug companies. Essentially for every post claiming benefit of a certain medication, the FDA is demanding equal reporting of risks and a link to more information to go with it. Sounds impossible to squeeze all that into 140 characters, and perhaps it these guidelines were meant to deter drug companies from using social media altogether to promote their products.Let’s take a step back to ask ourselves a few questions:Do you think the FDA is being fair to drug companies, or should we be hearing about the risks/benefits of toilet paper or have the nutrition facts be mandated for a tweet promoting candy bars? Do you think such regulations are resulting in adverse effects by deterring some individuals from learning about some medications? As mentioned earlier, should individuals be subjected to the same rules? Should all our tweets be regulated as potential advertisement for whichever product is mentioned?To read the other posts in Austin Chiang’s Healthcare & Social Media series, click here.
Via Plus91
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Future Versions of Apple Watch to Include Additional Sensors, 'Richer Health Features'

Future Versions of Apple Watch to Include Additional Sensors, 'Richer Health Features' | Digital Marketing | Scoop.it
Future versions of the Apple Watch will include "richer health features and additional sensors," according to a new report from Reuters. Though the Apple Watch was only unveiled on Tuesday, the site says that some healthcare professionals who were hoping for "groundbreaking health features" were left disappointed with the watch's fitness capabilities.“Observers say there is little evidence for now that the device's fitness capabilities surpass the competition. Others, hoping for groundbreaking health features from a company whose Chief Executive Officer Tim Cook spoke of how sensors are "set to explode," were left wondering what's in store for the product. Two people familiar with Apple's plans told Reuters the company is planning to unveil richer health features and additional sensors in later versions, the first iteration not hitting the market until early 2015.”
Via Alex Butler
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Is the Apple Watch ready to become your digital doctor?

Is the Apple Watch ready to become your digital doctor? | Digital Marketing | Scoop.it

“Apple's new wearable should get Fitbit and other fitness tracker makers very nervous. But is the Apple Watch really ready to spark a medical revolution?”


Via Alex Butler, Paulo Duarte
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Anurag Kataria's curator insight, September 11, 3:40 AM

Question of "which hardware" is over. Next is how meaningful it will be! 

Rescooped by Paulo Duarte from Digital Marketing
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A Guide to Optimize Web Content for Search Engines and Users

A Guide to Optimize Web Content for Search Engines and Users | Digital Marketing | Scoop.it

“Content optimization is a critical process; producing more content is not only enough but making it visible to your targeted audience should be the goal of a every content marketer. If your targeted audience won’t be able to find it then what is the point of producing compelling content? In order to get found on the…”


Via Thomas Faltin, Paulo Duarte
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How Social Media Is Rewiring Our Brains [Video] - SocialTimes

How Social Media Is Rewiring Our Brains [Video] - SocialTimes | Digital Marketing | Scoop.it

“ New technologies are not just changing our behavior -- they're rewiring our brains.”


Via Rami Kantari, Paulo Duarte
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