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Convertir la curation en traffic pour votre site avec Sniply

Convertir la curation en traffic pour votre site avec Sniply | Marketing in a digital world and social media (French & English) | Scoop.it
Convertir la curation en trafic pour votre site, est-ce possible? Cela semble contradictoire, puisque tout le concept est basé sur le fait de recommander des contenus tiers à son audience. Mais a
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Marketing in a digital world and social media (French & English)
Je partage avec vous les articles qui m'intéressent sur le marketing digital et les réseaux sociaux. I share with you my interest in digital  marketing ans social media.
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Communication digitale : Un état d’esprit à cultiver et pas juste un tuyau à amasser des « like »

Communication digitale : Un état d’esprit à cultiver et pas juste un tuyau à amasser des « like » | Marketing in a digital world and social media (French & English) | Scoop.it
Expert du numérique et auteur américain de l’ouvrage de référence « Socialnomics, Digital Leader & Crisis », Erik Qualman a coutume de planter le décor au sujet des médias sociaux de la manière suivante : « Nous n’avons pas à choisir si oui ou non nous devons être sur les médias sociaux. La question est comment bien le faire ? ». Là réside effectivement tout le nœud gordien du challenge communicant posé par les médias sociaux aux organisations plus habituées à délivrer des messages moulés à la louche en fonction d’une boîte à outils donnée qu’à établir de véritables conversations avec leurs publics. Etre digital, c’est donc accepter d’être partie intégrante d’un écosystème collaboratif et non plus le nombril du monde
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What Is My Klout Score and Who Cares?

What Is My Klout Score and Who Cares? | Marketing in a digital world and social media (French & English) | Scoop.it
We do! I was asked yesterday during a Twitter Chat that I religiously follow called #blogchat to write a blog about why I see Klout as a benefit. There are many facets to this growing platform an…
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How 3D Printing Will Impact Your Future

How 3D Printing Will Impact Your Future | Marketing in a digital world and social media (French & English) | Scoop.it
Approximately 40 manufacturers sell the 3D-printers most commonly used in businesses, and over 200 startups are developing consumer-oriented machines.
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Google May Use What’s On TV As A Ranking Signal, According To New Patent by @mattsouthern

Google May Use What’s On TV As A Ranking Signal, According To New Patent by @mattsouthern | Marketing in a digital world and social media (French & English) | Scoop.it
Bill Slawski at SEO By The Sea broke the news this morning that Google has been granted a patent that appears to show they’re working on a method to use information about what’s airing on TV in your area as a ranking signal.
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So Google, What About That HTTPS?

So Google, What About That HTTPS? | Marketing in a digital world and social media (French & English) | Scoop.it
Google announced back in August 2014 that it would start making the transition from HTTP to HTTPS, claiming the move was related to increased user security and safety. Google even called on others to do the same.
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10 conseils pour protéger son smartphone

10 conseils pour protéger son smartphone | Marketing in a digital world and social media (French & English) | Scoop.it
Cette semaine, Kaspersky Lab France fête ses 10 ans ! Pour célébrer cette décennie de sécurité, l’entreprise propose d’ouvrir la semaine avec 10 conseils de sécurité mobile.
Ceux...
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Tim Cook Basically Just Said He Was 'Offended' By The Way Google And Amazon Do Business

"I’m offended by lots of it."
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[Infographic in English: 2014, the year of Encryption] : Snowden a révélé l'importance de la sécurité et du chiffrement en 2014.

[Infographic in English: 2014, the year of Encryption]  : Snowden a révélé l'importance de la sécurité et du chiffrement en 2014. | Marketing in a digital world and social media (French & English) | Scoop.it
Une infographie qui rappelle les effets de l'affaire Snowden et le nouveau regard porté sur la sécurité et l'importance du chiffrement
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Un nouveau Mooc Rue89 : les clés pour comprendre le datajournalisme - Rue89

Un nouveau Mooc Rue89 : les clés pour comprendre le datajournalisme - Rue89 | Marketing in a digital world and social media (French & English) | Scoop.it
Le datajournalisme, encore un truc de geeks ? Nous allons vous démontrer le contraire : bienvenue au deuxième Mooc de Rue89, cette université en ligne qui vous permet à la fois d'enrichir vos connaissances, mais aussi de comprendre les changements qui se produisent dans l'univers de l'information et de la communication.Le premier Mooc, au printemps dernier, consacré aux réseaux sociaux, avait connu un important succès : près de 10 000 inscrits aux quatre semaines gratuites, et près de 500 partic...
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The ultimate internet glossary: from 4chan to Zynga

The ultimate internet glossary: from 4chan to Zynga | Marketing in a digital world and social media (French & English) | Scoop.it
Know your lolz from your lulzsec, and your belfies from your selfies? Hannah Jane Parkinson is here to help with an almost definitive list of digital geekery
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Should Businesses Require Employees to Install Security Apps?

Should Businesses Require Employees to Install Security Apps? | Marketing in a digital world and social media (French & English) | Scoop.it
One survey shows fewer than 1 in 5 BYOD employees use a security app on their devices. With judicious use, security apps can prove very effective at protecting devices, and in turn, the entire organization.
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Comment avoir plus d’interactions sur votre page Facebook, 17 trucs !

Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! | Marketing in a digital world and social media (French & English) | Scoop.it
Cet article Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! est apparu en premier sur G1site.
L’engagement de vos fans est un des éléments clés du community management d’une page Facebook.
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[Infographie] Le portrait type d'un utilisateur de Twitter en France

[Infographie] Le portrait type d'un utilisateur de Twitter en France | Marketing in a digital world and social media (French & English) | Scoop.it
En France, Twitter compte 2,3 millions d’utilisateurs.D’après cette infographie réalisée par Coconotek, le portrait-type de son utilisateur en France est un homme de moins de 35 ans, habitant en Île-de-France et potentiellement jeune cadre dynamique.
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50 (Cheap!) Professional Development Classes Anyone Can Take

50 (Cheap!) Professional Development Classes Anyone Can Take | Marketing in a digital world and social media (French & English) | Scoop.it
We've put together a round-up of fantastic classes, webinars, and tutorials that'll help you learn new skills, from management to programming.
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Marketing in a digital world and social media (French & English) | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
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Top 10 Pros and Cons of Google Glass

Top 10 Pros and Cons of Google Glass | Marketing in a digital world and social media (French & English) | Scoop.it
Google Glass is an innovative wearable technology developed by Google in order to produce a universal mass-market computer. It had been sold for the first time for a limited period...
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Facebook a encore modifié l'algorithme du News Feed. Pour votre bien !

Facebook annonce avoir procédé à deux nouvelles modifications dans son algorithme de classement du News Feed (fil d'actualité).
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YouTube Creator Academy – YouTube

YouTube Creator Academy – YouTube | Marketing in a digital world and social media (French & English) | Scoop.it
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13 Ways to Beat the Facebook Algorithm by @LarryKim

13 Ways to Beat the Facebook Algorithm by @LarryKim | Marketing in a digital world and social media (French & English) | Scoop.it
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.
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Un Community Manager c’est quoi ?

Un Community Manager c’est quoi ? | Marketing in a digital world and social media (French & English) | Scoop.it
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Top 10 Pros and Cons of the iPhone 6 Plus

This week, Apple unveiled two new iPhones at the same time: the iPhone 6, and iPhone 6 Plus at a special event in Cupertino, Calif, and announced the release date...
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing in a digital world and social media (French & English) | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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Dieudonné a été banni de YouTube et on ne saura jamais vraiment pourquoi - Rue89

Dieudonné a été banni de YouTube et on ne saura jamais vraiment pourquoi - Rue89 | Marketing in a digital world and social media (French & English) | Scoop.it
Dans une vidéo intitulée « Feu Foley » diffusée sur YouTube début septembre, l’humoriste décrié Dieudonné ironisait sur la décapitation du journaliste américain James Foley par un djihadiste de l’Etat islamique.Il comparait cette décapitation à un symbole du « progrès », un « accès à la civilisation », rappelant des faits historiques tels que la décapitation de Louis XVI par les révolutionnaires ou celle d’indigènes africains par l’armée du colon français venu « civiliser l’Afrique noire ».Cette...
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[Infographic] 7 Incredible Retargeting Ad Stats

[Infographic] 7 Incredible Retargeting Ad Stats | Marketing in a digital world and social media (French & English) | Scoop.it
Is your bounce rate high? Do you want your website visitors to come back?
Then you need to be using ad retargeting campaigns. Ad retargeting gives you the enviable power to directly target advertising campaigns to reach interested people.
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The Best Length for Online Content

The Best Length for Online Content | Marketing in a digital world and social media (French & English) | Scoop.it
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.
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