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Comment intégrer les réseaux sociaux à un événement d'envergure ?

Comment intégrer les réseaux sociaux à un événement d'envergure ? | Marketing in a digital world and social media (French & English) | Scoop.it

Les réseaux sociaux sont essentiels dans le cadre de la promotion d’un événement ! Que cela soit pour générer des inscriptions ou mettre en avant les stands, animations et conférences durant l’événement ou pour continuer la relation avec les visiteurs une fois l’événement terminé.


Via Tolokonnikoff - Seratoo
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Marketing in a digital world and social media (French & English)
Inscrite dans la première promotion du Certificat Digital Marketing à ESCP Europe (avec CCM Benchmark), je partage avec vous les articles qui m'intéressent sur le sujet.
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Tim Cook Basically Just Said He Was 'Offended' By The Way Google And Amazon Do Business

"I’m offended by lots of it."
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[Infographic in English: 2014, the year of Encryption] : Snowden a révélé l'importance de la sécurité et du chiffrement en 2014.

[Infographic in English: 2014, the year of Encryption]  : Snowden a révélé l'importance de la sécurité et du chiffrement en 2014. | Marketing in a digital world and social media (French & English) | Scoop.it
Une infographie qui rappelle les effets de l'affaire Snowden et le nouveau regard porté sur la sécurité et l'importance du chiffrement
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Un nouveau Mooc Rue89 : les clés pour comprendre le datajournalisme - Rue89

Un nouveau Mooc Rue89 : les clés pour comprendre le datajournalisme - Rue89 | Marketing in a digital world and social media (French & English) | Scoop.it
Le datajournalisme, encore un truc de geeks ? Nous allons vous démontrer le contraire : bienvenue au deuxième Mooc de Rue89, cette université en ligne qui vous permet à la fois d'enrichir vos connaissances, mais aussi de comprendre les changements qui se produisent dans l'univers de l'information et de la communication.Le premier Mooc, au printemps dernier, consacré aux réseaux sociaux, avait connu un important succès : près de 10 000 inscrits aux quatre semaines gratuites, et près de 500 partic...
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The ultimate internet glossary: from 4chan to Zynga

The ultimate internet glossary: from 4chan to Zynga | Marketing in a digital world and social media (French & English) | Scoop.it
Know your lolz from your lulzsec, and your belfies from your selfies? Hannah Jane Parkinson is here to help with an almost definitive list of digital geekery
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Should Businesses Require Employees to Install Security Apps?

Should Businesses Require Employees to Install Security Apps? | Marketing in a digital world and social media (French & English) | Scoop.it
One survey shows fewer than 1 in 5 BYOD employees use a security app on their devices. With judicious use, security apps can prove very effective at protecting devices, and in turn, the entire organization.
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Comment avoir plus d’interactions sur votre page Facebook, 17 trucs !

Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! | Marketing in a digital world and social media (French & English) | Scoop.it
Cet article Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! est apparu en premier sur G1site.
L’engagement de vos fans est un des éléments clés du community management d’une page Facebook.
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[Infographie] Le portrait type d'un utilisateur de Twitter en France

[Infographie] Le portrait type d'un utilisateur de Twitter en France | Marketing in a digital world and social media (French & English) | Scoop.it
En France, Twitter compte 2,3 millions d’utilisateurs.D’après cette infographie réalisée par Coconotek, le portrait-type de son utilisateur en France est un homme de moins de 35 ans, habitant en Île-de-France et potentiellement jeune cadre dynamique.
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[Email] La France de retour dans le top 10 des pays spammeurs

[Email] La France de retour dans le top 10 des pays spammeurs | Marketing in a digital world and social media (French & English) | Scoop.it
Selon la dernière étude de Kaspersky Lab, la France est entrée cet été dans le top 10 et représente désormais 2.63% de l’envoi total de spams dans le monde (reléguant l’Inde à la 11ème position). Ce rapport montre aussi que l’été aura été une période propice à l’augmentation du volume du phishing bancaire.
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Twitter : Combien de fois votre tweet a été vu ?

Twitter : Combien de fois votre tweet a été vu ? | Marketing in a digital world and social media (French & English) | Scoop.it
Twitter a présenté son nouveau Twitter Analytics. C'est un outil qui vous permet d'analyser la portée de vos tweets organiques dans son réseau social.
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11 Social Media Marketing Facts and Statistics You Need to Know

11 Social Media Marketing Facts and Statistics You Need to Know | Marketing in a digital world and social media (French & English) | Scoop.it
Twitter recently announced that it has started to add content to users’ timelines, and it will continue.
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Marché noir : nous avons sans doute acheté votre adresse e-mail... Vérifiez - Rue89

Marché noir : nous avons sans doute acheté votre adresse e-mail... Vérifiez - Rue89 | Marketing in a digital world and social media (French & English) | Scoop.it
En virée sur le Darknet, Rue89 a pu acheter un fichier de 20 millions d'adresses françaises. Comme ceux utilisés pour vous spammer d'arnaques. Consultez notre appli pour voir si l'un de vos e-mails y figure.
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Daniel Morgenstern's curator insight, September 6, 2:57 PM

Comment acheter une liste de 20 millions d'email et Pourquoi le faire, une enquête au cœur des transactions interdites.

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Don't Believe What Google Tells You About Search

Don't Believe What Google Tells You About Search | Marketing in a digital world and social media (French & English) | Scoop.it
How has Google misled us? Let us count the ways! I’ll probably get some blowback for this, but it’s time to call out Google for its — how shall I put this? — sleight of hand, half-truths and tendency to lie about search.
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54% des utilisateurs d'internet ont un compte Google+

54% des utilisateurs d'internet ont un compte Google+ | Marketing in a digital world and social media (French & English) | Scoop.it
Alors que des spéculations continuent de courir sur l'attraction de Google+ en tant que plateforme...
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Un Community Manager c’est quoi ?

Un Community Manager c’est quoi ? | Marketing in a digital world and social media (French & English) | Scoop.it
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Top 10 Pros and Cons of the iPhone 6 Plus

This week, Apple unveiled two new iPhones at the same time: the iPhone 6, and iPhone 6 Plus at a special event in Cupertino, Calif, and announced the release date...
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing in a digital world and social media (French & English) | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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Dieudonné a été banni de YouTube et on ne saura jamais vraiment pourquoi - Rue89

Dieudonné a été banni de YouTube et on ne saura jamais vraiment pourquoi - Rue89 | Marketing in a digital world and social media (French & English) | Scoop.it
Dans une vidéo intitulée « Feu Foley » diffusée sur YouTube début septembre, l’humoriste décrié Dieudonné ironisait sur la décapitation du journaliste américain James Foley par un djihadiste de l’Etat islamique.Il comparait cette décapitation à un symbole du « progrès », un « accès à la civilisation », rappelant des faits historiques tels que la décapitation de Louis XVI par les révolutionnaires ou celle d’indigènes africains par l’armée du colon français venu « civiliser l’Afrique noire ».Cette...
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[Infographic] 7 Incredible Retargeting Ad Stats

[Infographic] 7 Incredible Retargeting Ad Stats | Marketing in a digital world and social media (French & English) | Scoop.it
Is your bounce rate high? Do you want your website visitors to come back?
Then you need to be using ad retargeting campaigns. Ad retargeting gives you the enviable power to directly target advertising campaigns to reach interested people.
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The Best Length for Online Content

The Best Length for Online Content | Marketing in a digital world and social media (French & English) | Scoop.it
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.
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51 Places to Find Stats and Ideas for your Next Infographic

51 Places to Find Stats and Ideas for your Next Infographic | Marketing in a digital world and social media (French & English) | Scoop.it
Having trouble finding stats and ideas for your next infographic?
Finding a relevant, interesting topic and accurate statistics can be a challenging task. Sometimes it seems impossible to know where to look and who to trust.
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LIVE BLOG: The Apple Watch, a Pair of iPhones and Digital Payments — Oh My!

LIVE BLOG: The Apple Watch, a Pair of iPhones and Digital Payments — Oh My! | Marketing in a digital world and social media (French & English) | Scoop.it
[Author's note: Check out my Apple Special Event wrap-up]One Last Thing: #Untucked. See you next time ..._____U2 is playing us out ... The EP Songs of Innocence is free on iTunes as of 5 seconds ago.
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Facebook lance un outil de vérification des paramètres de confidentialité

Facebook lance un outil de vérification des paramètres de confidentialité | Marketing in a digital world and social media (French & English) | Scoop.it
Facebook est régulièrement accusé de ne pas respecter la confidentialité de nos données. Mais le réseau fait pourtant de nombreux efforts dans le domaine.
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5 Major Reasons People Still Use Email [Infographic]

5 Major Reasons People Still Use Email [Infographic] | Marketing in a digital world and social media (French & English) | Scoop.it
Since email was born just over two decades ago, it has worked its way into millions of people's daily routines.
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Tom Hanks’ Typewriter App Shoots To The Top Of The App Store | TechCrunch

Tom Hanks’ Typewriter App Shoots To The Top Of The App Store | TechCrunch | Marketing in a digital world and social media (French & English) | Scoop.it
Tom Hanks' name can do more than sell a movie, it seems. His recently launched, hipster-ish typewriter app for iPad, Hanx Writer, has now shot to the top of..
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Documentaire: les hackers, «gardiens du nouveau monde» post-Snowden | Mediapart

Documentaire: les hackers, «gardiens du nouveau monde» post-Snowden | Mediapart | Marketing in a digital world and social media (French & English) | Scoop.it
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