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Growth Hacker is the new VP Marketing

Growth Hacker is the new VP Marketing | Digital Marketing | Scoop.it
The rise of the Growth Hacker The new job title of "Growth Hacker" is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of bein...
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10 Content Marketing Tips You Can Employ Now

10 Content Marketing Tips You Can Employ Now | Digital Marketing | Scoop.it
Content marketing tips, discover the best content marketing tactics and strategies used by the experts today.
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7 Digital marketing trends to embrace NOW!

7 Digital marketing trends to embrace NOW! | Digital Marketing | Scoop.it
Here are seven trends you need to embrace to stay relevant in the digital age
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The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes| #TheMarketingAutomationAlert

The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes| #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

 

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

 

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

 

2.      Social Media Marketing Will Require More Diversity

Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. For help figuring out which social media networks are right for your business, see my article “How to Determine Which Social Media Network Fits Your Business.”

 

3.      Image-Centric Content Will Rule

Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.

 

4.      Less Will be More

With many consumers feeling burned out by a constant barrage of information and advertisements that scream “look at me”, some of the most innovative marketers are going the opposite direction. The’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype.

 

5.      Mobile-Friendly Content Will Be Necessary

Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.”

 

6.      Ad Retargeting Will Grow in Effectiveness

This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.

 

7.      SEO and Social Signals Will Become Even More Intertwined

Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible, it makes sense why they would factor in the number of social shares that a blog post, article or product page receives.

 

The more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its position should increase within the search engine results pages. It’s no coincidence that the top-ranking search results tends to have lots of social shares, while those ranked lower have fewer.


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marketingIO's curator insight, September 18, 2013 11:04 AM

There's far more than these 7 trends, but I can understand the article given the generalist publication. But within the confines of the aforementioned, let me add:

1) Smaller chunks of content...

2) ...delivered in animated fashion...

3) ...repeatable and shareable.


And don't forget retargeting: one of the great unused B2B marketing tactics out there today.


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ItsMenaJo (GetGeekemarketing)'s curator insight, October 8, 2013 4:18 PM

Just thinking about content and images in particular... I think content will become more interactive. I'm seeing a couple of the top bloggers with embedded PDFs and quizzes on their websites. Really unique stuff that's totally engaging. Right now we need coders to create such content but I see this coming more into the mainstream, with providers making such functionality available and affordable to all.

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The Rise Of The Eclectic CMO

The Rise Of The Eclectic CMO | Digital Marketing | Scoop.it
The CMO role has evolved significantly. No longer is it just about marketing; now more than ever the role requires being myopic about the consumer, fanatical about innovation and a leader in the C-suite.
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Six ways visual content marketing can blow your mind

Six ways visual content marketing can blow your mind | Digital Marketing | Scoop.it
Visual content marketing is incredibly powerful. Here are six ideas to make it work for you.
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14 Design Trends of Top Ecommerce Checkouts #Infographic

14 Design Trends of Top Ecommerce Checkouts #Infographic | Digital Marketing | Scoop.it
If you’ve been following Get Elastic from its earliest days you may remember our Ecommerce Checkout Report, which examined the checkout tactics of the Internet Retailer 100 (back in 2007!).

Via Brian Yanish - MarketingHits.com
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