Digital Marketeer
Follow
Find
1 views | +0 today
 
Rescooped by Ana Luisa Henriques from Marketing web 2.0
onto Digital Marketeer
Scoop.it!

Des chiffres pour mieux comprendre l'évolution du eCommerce - #Arobasenet

Des chiffres pour mieux comprendre l'évolution du eCommerce - #Arobasenet | Digital Marketeer | Scoop.it

Nous vivons aujourd'hui une époque où la vente en ligne est devenue une réelle manière de faire ses courses pour acheter de l'électronique, des livres, des billets de voyage, et autres produits de mode.


L'eCommerce a véritablement changé notre façon de vivre et a très souvent simplifié notre vie. C'est un fait aujourd'hui que la grande majorité des utilisateurs d'internet a fait au moins une fois un achat en ligne.


Ce qui est suffisant pour s'attarder un tant soit peu sur la popularité de ce phénomène afin de déceler les tendances du commerce en ligne qui se dessinent.


Surtout quand certains chiffres annoncent déjà pour 2014 que 53% des ventes au détail dans le monde seront affectées et dictées par le Web. C'est vous dire combien il sera de plus en plus pénalisant pour un professionnel de ne pas avoir de présence en ligne.


Via Tolokonnikoff - Seratoo
Ana Luisa Henriques's insight:

E-commerce insights

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Ana Luisa Henriques from Integrated Brand Communications
Scoop.it!

25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog

25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog | Digital Marketeer | Scoop.it

We’ve got work to do on our mobile layout and are making adjustments every month to improve how our site is displayed. It’s not easy given all of the different size viewports on devices, but mobile traffic growth continues to outpace desktop growth so we know it’s a great investment. There’s nothing more frustrating than clicking on a link and landing on a page you can’t read when you’re on your smartphone or tablet.+

Call 2014 the year that enterprise mobility really takes hold. Organizations really need to explore mobile marketing strategies to extend their reach. With this rapid adoption of BYOD, the opportunities are growing for marketers and technology providers. Bringing together different tools like cloud computing and big data helps businesses get the most out of their new mobility-focused approach. WebDAM

Mobile marketing in the United States is on track to generate $400 billion in sales by 2015, up from $139 billion in 2012. If you’ve not rethought your strategy yet, you’re already losing ground and need to incorporate mobile sites, apps, text messaging, and promotion to capture the prospect or customer’s attention when they’re on the run.WebDAM’s latest infographic presents 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile usage and more.+

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, May 19, 7:45 PM

Many good stats about the state of mobile marketing--what's changing, types, strategy, and who's using it.

Rafael Leite's curator insight, May 20, 7:25 AM

Bom ficar atento às tendências do mobile para 2014! 

Rescooped by Ana Luisa Henriques from MarketingHits
Scoop.it!

7 Effects of Digital Marketing

7 Effects of Digital Marketing | Digital Marketeer | Scoop.it
Digital Marketing makes use of the electronic devices such as smartphones, cellphones, game consoles and personal computers to engage the enterprises. It uses various technologies like mobile apps, e-mail, websites and social networks.

These days’ digital marketing and Social media has been widely accepted and are one of the big trends in the marketing of services and products. A lot of studies show that these are the most effective channels of the marketing than the traditional marketing. However, only few people understand the effect of these evolutions on the business.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Ana Luisa Henriques from MarketingHits
Scoop.it!

Why Marketing Is So Hard

Why Marketing Is So Hard | Digital Marketeer | Scoop.it

Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again?


The fundamental challenge of marketing is that there are a zillion moving parts, give or take, courtesy of a shape-shifting buyer who makes Jell-O look like bedrock. The buyer's journey, which is most often defined as an orderly march down a funnel-shaped thing, is more often beset by a range of shiny objects, conflicting egos, power grabs, FUD (fear, uncertainty, doubt), budget shifts, priority shifts, urgent and important fires to extinguish, as well as various other threats to goals and timelines that show up daily in our businesses. In short, stuff happens.


So if that’s all true, if buyers cannot be relied upon to respect the very deliberate path we set out before them, what can we do to improve our conversion rates from prospects to leads and leads to customers? We can start by better understanding the Math of the Besieged Buyer that looks something like this:


Via Brian Yanish - MarketingHits.com
Ana Luisa Henriques's insight:

"The fundamental challenge of marketing is that there are a zillion moving parts"

more...
John D. Ryan's curator insight, February 19, 6:13 AM

The best marketing programs are the result of a well conceived strategy and clearly defined tactical plans. Don't get me wrong -  execution, and therefore results, dependent on content, but "compelling" content is often the result of a well developed plan.

Nancy Barnett's curator insight, February 19, 7:05 AM

Marketing is hard. It requires patience. It requires thought. It requires persistence, but when done well it shows results.

Nancy Barnett's curator insight, February 26, 8:15 AM

Like your mother said "Patience is a virtue."

Rescooped by Ana Luisa Henriques from SocialMedia_me
Scoop.it!

25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Digital Marketeer | Scoop.it

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Via Alessandro Rea
more...
Frederic Hohl's curator insight, January 30, 5:33 AM

Linked un Best for b2b marketing ?

Marie Clement's curator insight, January 30, 9:36 AM

You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!

Rescooped by Ana Luisa Henriques from Social Media Portugal
Scoop.it!

The Modern Marketer: Infographic

The Modern Marketer: Infographic | Digital Marketeer | Scoop.it

Via Luís Neves Franco
more...
Luís Neves Franco's curator insight, April 10, 2013 3:17 AM

Toda a verdade sobre um marketeer "pós-moderno" :)

Rescooped by Ana Luisa Henriques from MarketingHits
Scoop.it!

What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | Digital Marketeer | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

Via Brian Yanish - MarketingHits.com
more...
Sara Prendergast's curator insight, March 11, 8:40 AM

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

Michelle Gilstrap's curator insight, March 11, 11:03 AM

Good Infographic about Data and Color

Pixolution Studios's curator insight, April 21, 1:15 PM

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

Rescooped by Ana Luisa Henriques from MarketingHits
Scoop.it!

12 Steps to Create the Perfectly Optimised Webpage #infographic

12 Steps to Create the Perfectly Optimised Webpage #infographic | Digital Marketeer | Scoop.it

We all want to get to the top of Google - its pretty obvious that the higher you are the more traffic you'll receive and more leads and sales you'll generate. But how exactly do you achieve this? 


Via Khaled El Ahmad, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Ana Luisa Henriques from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Do's and Don'ts of Your Brand's Content Calendar

Do's and Don'ts of Your Brand's Content Calendar | Digital Marketeer | Scoop.it

Learn the basics of building your brand's content calendar to maximize marketing efforts.


Via Kamal Bennani
Ana Luisa Henriques's insight:

The importance of planning.

more...
No comment yet.
Rescooped by Ana Luisa Henriques from Marketing web 2.0
Scoop.it!

Des chiffres pour mieux comprendre l'évolution du eCommerce - #Arobasenet

Des chiffres pour mieux comprendre l'évolution du eCommerce - #Arobasenet | Digital Marketeer | Scoop.it

Nous vivons aujourd'hui une époque où la vente en ligne est devenue une réelle manière de faire ses courses pour acheter de l'électronique, des livres, des billets de voyage, et autres produits de mode.


L'eCommerce a véritablement changé notre façon de vivre et a très souvent simplifié notre vie. C'est un fait aujourd'hui que la grande majorité des utilisateurs d'internet a fait au moins une fois un achat en ligne.


Ce qui est suffisant pour s'attarder un tant soit peu sur la popularité de ce phénomène afin de déceler les tendances du commerce en ligne qui se dessinent.


Surtout quand certains chiffres annoncent déjà pour 2014 que 53% des ventes au détail dans le monde seront affectées et dictées par le Web. C'est vous dire combien il sera de plus en plus pénalisant pour un professionnel de ne pas avoir de présence en ligne.


Via Tolokonnikoff - Seratoo
Ana Luisa Henriques's insight:

E-commerce insights

more...
No comment yet.