The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.
Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.
SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.