ARPANET, the precursor to the modern internet, was an academic research project funded by the Advanced Research Projects Agency, a branch of the military known for funding ambitious research projects without immediate ...
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
With exponentially growing interest in Social-Local-Mobile (SoLoMo), it’s easy to think of email marketing as passé; some have even gone so far as to declare its death. Most marketers know that this is simply untrue. The rise of new digital channels has, of course, had a significant impact on how marketers use email. There are certainly new challenges, but data shows us that the reward for successful email marketing continues to grow. The statistics I have collected below tell not one, but many stories depending on who you are and what your marketing goals are.
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