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Rescooped by cbasti1so from La révolution numérique - Digital Revolution
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6 étapes pour la transformation digitale de votre entreprise

6 étapes pour la transformation digitale de votre entreprise | Digital MarCom | Scoop.it
Pendant des années, nous avons parlé de la “stratégie digitale” mais au fur et à mesure que le marché devient mature, nous parlons de “transformation digitale”.

Via Sandrine Delage (Borgé)
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Sandrine Delage (Borgé)'s curator insight, June 14, 2014 2:17 PM

J'ADHERE à 200% !

"Sans cette vision, on arrive rapidement à des situations dans lesquelles on ouvre une page sur Facebook, parce qu’il faut être sur Facebook, ou une application mobile, parce qu’il faut une app…,  sans que cela soit pertinent car l’on reproduit de vieux schémas sur de nouveaux outils sans vraiment comprendre les motivations derrière ces outils."

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40 maps that explain the internet - Vox

40 maps that explain the internet - Vox | Digital MarCom | Scoop.it
ARPANET, the precursor to the modern internet, was an academic research project funded by the Advanced Research Projects Agency, a branch of the military known for funding ambitious research projects without immediate ...
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Rescooped by cbasti1so from Online Marketing Resources
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75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce

75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce | Digital MarCom | Scoop.it
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!

Via Pedro Da Silva
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Researchers: What Is the Value of Imagery in Marketing? | Stanford Graduate School of Business

Researchers: What Is the Value of Imagery in Marketing? | Stanford Graduate School of Business | Digital MarCom | Scoop.it
Study: What Is the Value of Imagery in Marketing? http://t.co/hrO0RKp3mw http://t.co/j8vpd1a7eM
cbasti1so's insight:

So...Are you Component of Gestalt?

Good reading to anticipate more sophisticated customised content for your targets if you can get that level of behavior feedback from previous campaigns.

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Rescooped by cbasti1so from Public Relations & Social Media Insight
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Digital MarCom | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


Via Jeff Domansky
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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

Rescooped by cbasti1so from Digital Marketing Power
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14 Email Marketing Statistics You Need to Know

14 Email Marketing Statistics You Need to Know | Digital MarCom | Scoop.it

With exponentially growing interest in Social-Local-Mobile (SoLoMo), it’s easy to think of email marketing as passé; some have even gone so far as to declare its death. Most marketers know that this is simply untrue. The rise of new digital channels has, of course, had a significant impact on how marketers use email. There are certainly new challenges, but data shows us that the reward for successful email marketing continues to grow. The statistics I have collected below tell not one, but many stories depending on who you are and what your marketing goals are.


Via Gary Hitching
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