Digital Luxury Marketing & E-commerce
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The Luxury Retailer's Guide To Agile Commerce

WHY READ THIS REPORT A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh and exciting luxury products both online and offline and is using a range of touchpoints to research and buy them. A few leading eBusiness executives in luxury firms are delivering the kind of superior experiences that these shoppers increasingly expect. In this report, we profile the luxury goods online shoppers and outline some of the strategies that eBusiness executives are adopting to attract their trade.
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Stratégie marketing des marques de luxe sur le web

Stratégie marketing des marques de luxe sur le web | Digital Luxury Marketing & E-commerce | Scoop.it
Si le luxe a longtemps hésité à investir le numérique, le secteur a désormais plongé dans l'océan du digital pour exister autrement, grâce au brand content. Comment cultiver l'exceptionnel et la rareté à l'heure du tout numérique ?

Via Raphaël Malka, Mathieu Bigeard
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Mathieu Bigeard's curator insight, May 10, 2013 5:41 AM

Luxe et Internet : tout change, rien ne change !

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Club e-Luxe International Summit 2013 : Understanding how Digital Media is re-writing the Rules of Luxury

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Luxury Retailers: Wake Up! The Internet is Here to Stay... | Forrester Blogs

Luxury Retailers: Wake Up! The Internet is Here to Stay... | Forrester Blogs | Digital Luxury Marketing & E-commerce | Scoop.it
Luxury retailers can’t afford to ignore digital anymore. They can’t treat it as “something someone in the office in the basement does because it’s not really what our customers want.” Luxury shoppers are technology adopters and have high expectations that aren’t being met by many retailers.
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Top 10 luxury brand digital marketers of Q1 by Luxury Daily

Top 10 luxury brand digital marketers of Q1 by Luxury Daily | Digital Luxury Marketing & E-commerce | Scoop.it

"Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.

 

Digital marketers seemed to focus on branding during the first quarter of 2013 so that the growing number of consumers who flock to the medium to browse, be entertained and make purchases got a better experience. The most effective marketers on the digital channel upped their lifestyle quotient or created deeper connections with consumers."

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