"Expect luxury marketers in 2013 to intensify their use of social media – Facebook, Twitter, Pinterest, YouTube and Instagram – to connect with customers and prospects. Dialogue is in. Their PC and mobile Web sites will get a drastic makeover, and applications across Apple and Google platforms will proliferate. Use of digital tools, including video, to showcase the brand story will increase, much of it designed to drive traffic in-store – more often than not, the main purpose of such sophisticated marketing and content. The store is where the action is at, and will be.
Shoppers will also expect luxury brands and retailers to have easy-to-navigate e-commerce and mobile commerce offerings."