Digital Love
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside | Digital Love | Scoop.it
If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise.
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How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda

How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda | Digital Love | Scoop.it
Coke revived the defunct citrus drink largely due to the efforts of three hardcore Surge fans.
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Most Important SEO Ranking Factors Of 2014 - #Infographic

Most Important SEO Ranking Factors Of 2014 - #Infographic | Digital Love | Scoop.it
This study shows just how important high quality content and social media signals (number of Google+'s +1s, Facebook likes/shares, Pinterest Pins and Twitter Tweets) are to a high Google Search ranking.
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Experience the power of a bookbook™ - YouTube

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution...
Gael's insight:

Awesome !

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45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Digital Love | Scoop.it
Hi [insert name] welcome to our awesomely helpful blog post! ☺
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Where did the Marks & Spencer website relaunch go wrong?

Where did the Marks & Spencer website relaunch go wrong? | Digital Love | Scoop.it

"The tests soon revealed several usability and performance issues that ranged from those causing frustration and requiring a workaround to those of a critical nature that would either have been unrecoverable outside of a test scenario or cause the user to have left the site."

Gael's insight:

Ouch ! This hurts...

Check the user testing videos.

Can´t believe this from M&S !!

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15 Bootstrap Landing Page Templates

15 Bootstrap Landing Page Templates | Digital Love | Scoop.it
If you're looking to showcase a product or service, having a well designed landing page is essential. It's also wise to throw up a coming soon page before
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10 steps to the perfect ecommerce product page

10 steps to the perfect ecommerce product page | Digital Love | Scoop.it
Ecommerce websites rely on high conversion rates and a solid performance in organic search results. Below we have listed 10 things that will help strengthen both of these KPI’s.
1) Unique Description
One of the biggest problems we commonly see on
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10 excellent ecommerce product pages

10 excellent ecommerce product pages | Digital Love | Scoop.it
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
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Which will be P&G's next billion-dollar brand?

Which will be P&G's next billion-dollar brand? | Digital Love | Scoop.it
Several near the big number, fulfilling CEO A.J. Lafley's stress on blockbusters
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How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane

How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane | Digital Love | Scoop.it
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people t
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The Ultimate Process of Creating Effective Banner Ads

The Ultimate Process of Creating Effective Banner Ads | Digital Love | Scoop.it
Online banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach.
Gael's insight:

Always good to remember the basics.

And good sum-up.

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Packaged-Goods Marketers Wade Warily Into E-commerce

Packaged-Goods Marketers Wade Warily Into E-commerce | Digital Love | Scoop.it
Big brands are stymied by executional strategies in a world where search is the new shelf space and online retailers control the consumer relationship.
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THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System

THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System | Digital Love | Scoop.it
Beacons are becoming the most rapidly adopted in-store technology since mobile card readers.
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The $300 Million Button

The $300 Million Button | Digital Love | Scoop.it
How Changing a Button Increased a Site's Annual Revenues by $300 Million

It's hard to imagine a form that could be simpler: two fields, two buttons, and one link.
Yet, it turns out this form was preventing customers from purchasing products.

Gael's insight:

Great UX story : +300 M !

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Narrative Archives - Admire The Web - The Very Best Web Design Inspiration

Narrative Archives - Admire The Web - The Very Best Web Design Inspiration | Digital Love | Scoop.it
Websites that tell stories or that inform the user through e-magazine are all in this category. This may contain a lot of parallax and long one page websites.
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Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? | Digital Love | Scoop.it
Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago.
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Perfecting On-Page Optimization for Ecommerce Websites

Perfecting On-Page Optimization for Ecommerce Websites | Digital Love | Scoop.it

 Great recap + Page structure

Gael's insight:

 Elements of the page to work on :

1. Images

2. Clear call to action

3. Product description

4. Product Videos

5. Customer Reviews

6. Q&A Content

7. Social sharing buttons

8. Page Speed / progressive load

9. Open graph tags

10. Linked products

11. Trust signals

12. Breadcrumbs

13. Meta descriptions + META

14. Page URL

15. Phone number

16. Company details

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How a Magic Toilet Transformed Kohler's Digital Strategy

How a Magic Toilet Transformed Kohler's Digital Strategy | Digital Love | Scoop.it
A charming video by a mommy blogger for Kohler's touchless toilet captivated parents -- and caused Kohler to reexamine its digital marketing strategy
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“We didn’t mean to upset you!” But is Facebook’s apology good enough to fend off regulators?

“We didn’t mean to upset you!” But is Facebook’s apology good enough to fend off regulators? | Digital Love | Scoop.it
Facebook Sheryl Sandberg sort of says she's sorry. But is that enough to draw a line under the ‘scandal’ of manipulating users or is there more trouble ahead?
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Inside Google’s Big Plan to Race Amazon to Your Door

Inside Google’s Big Plan to Race Amazon to Your Door | Digital Love | Scoop.it
An attempt to steal back product searches from the country's largest online retailer.
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