Brick-and-mortar grocers that dismiss the potential of online grocery sales risk being left behind. Follow our four-point game plan to build a successful online business.
Research shows that customers in most markets consider the service attractive and are willing to drive up to 13 minutes, on average, to pick up an order Established players spend two to three times more on retaining customers than on attracting new ones. The phenomenon known as “e-influence”—continuous input from multiple sources—also has become increasingly pervasive, further blurring boundaries between marketing and selling, both online and offline. Companies that fail to offer—or do a poor job of delivering—satisfying omnichannel experiences risk the rapid erosion of their customer base as users migrate to the firms that do deliver.
YouTube’s Head of Brand Engagement David Mogensen explains how marketers are prioritizing engagement through nimble media, ads consumers choose, and longer campaign windows. Learn more at Google Think Insights.
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake and eat it, too.
The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, etc.
Why do managers in small companies think it will only work in big companies while managers in big organizations claim it will be easier in small ones?
Why do managers in small companies think it will only work in big companies while managers in big organizations claim it will be easier in small ones? Why do people in software companies think it’s surely much easier in a manufacturing business? Why do so many people think it will be easier or better or accepted faster in any organization except the one they work in?It’s much simpler to find a reason why the new behavior isn’t necessary. It’s a free pass with a logical reason. I get it now because I do the same thing when I tell myself it’s okay to skip my run because I just finished presenting two days of conferences. But just like I can’t expect to be in better shape after skipping three weeks of runs, we can’t expect different results as managers if we don’t change our behavior.If you come to a conference and tell me it won’t work where you work, I’ll understand that I’m asking you to do something differently. And hopefully I can tell you I did my run that day. Change is hard. I’ll go first.
The list of reasons for a website redesign includes different concerns and objectives for every enterprise, but designers and developers certainly know that outdated and clunky websites that are not search engine, user and mobile friendly should...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.