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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
Curated by Gael
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Is Dove's Real Beauty 'Sketches' Really the Most Viral Ad Ever?

Is Dove's Real Beauty 'Sketches' Really the Most Viral Ad Ever? | Digital Love | Scoop.it
Unilever recently claimed Dove Real Beauty Sketches became most viewed ad ever online, but Visible Measures data still puts it at No. 5.
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The 40 Most Viral YouTube Videos of 2013

The 40 Most Viral YouTube Videos of 2013 | Digital Love | Scoop.it
Relive 2013's hottest, funniest, wackiest and scariest YouTube videos, trends and memes.
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LeBron James' AMAZING game-winning 3 with 0.1 sec left vs Golden State! (02.12.2014) - YouTube

Game-Winner of the year!! AMAZING!!! LeBron James hits a sick game-winning three pointer - Miami Heat vs Golden State Warriors (02.12.2014) Please subscribe!...
Gael's insight:

Talking about Performance !

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Study: Display Ads Drive Search Clicks After Two Weeks

Study: Display Ads Drive Search Clicks After Two Weeks | Digital Love | Scoop.it
Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.  Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising” (embedded below). The document is tedious and […]
Gael's insight:

Specifically, we find that search ad budget should be increased by 36% from its current level due to its strong dynamic effects,

and display ad budget should be decreased by 31%.

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AXE Peace (Official Extended Cut) - One of the Best commercials ever !

In a world filled with war, what is the most powerful weapon?
Gael's insight:

One of the Best ever !

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Google Glass: now available for people who actually need glasses

Google Glass: now available for people who actually need glasses | Digital Love | Scoop.it
Google has taken the step that many asked for regarding its Google Glass head-mounted computer – it introduced prescription frames for the device.
Via Guillaume Decugis
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Martin Hunt's curator insight, February 3, 3:00 AM

Title: A new way to cheat in exam

Jolle Kirpensteijn's curator insight, February 3, 8:55 AM

This is cool!

ChaeBae 888-554-0144's curator insight, February 3, 11:57 AM

#Googleglass #Google #Technology

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After Big Bet, Google Is to Sell Motorola Unit - NYTimes.com

After Big Bet, Google Is to Sell Motorola Unit - NYTimes.com | Digital Love | Scoop.it
Gael's insight:

So basically, you lose 10 billion $ and call it betting and learning a few things. Then all analysts swallow it. Feels nice to be Google !

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140126 みかん帽子 Mandarin orange hat - YouTube

http://kagonekoshiro.blog86.fc2.com/blog-entry-7710.html
Gael's insight:

So useless, so Coooool !

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How to tastefully use GIFs to bring your marketing emails to life

Filtered photos may be all the rage in the past, but you can't deny the undying popularity of GIFs. In case you haven't been on the Internet for the past two years, the Graphics ...
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18 pivotal web design trends for 2014

18 pivotal web design trends for 2014 | Digital Love | Scoop.it
What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.
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Wickedly Beautiful Disney Villain Perfume Bottles [Pics]

Wickedly Beautiful Disney Villain Perfume Bottles [Pics] | Digital Love | Scoop.it
Artist Ruby Spark inspired herself from various Disney villains to design these absolutely beautiful perfume bottles. Unfortunately, these are not real products, but they need to be! If you're read...
Gael's insight:

Magnificent creativity !

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The 10 Greatest Tweets of All Time

The 10 Greatest Tweets of All Time | Digital Love | Scoop.it
Here are ten of the greatest tweets of all time showcasing such breadth infused with wit, irony, surprise and serendipity.
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The Way To Happiness: Remember The 4 P's Purpose, Perspective, People, Play

What's the way to happiness? Plenty of research point to just four P's that you need to keep in mind.
Gael's insight:

Now we know the secret of Happiness :

"The ability to laugh, whether at life itself or at a good joke, is a source of life satisfaction. Indeed, those who enjoy silly humor are one-third more likely to feel happy." 

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Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year

Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year | Digital Love | Scoop.it
Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year
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How to Align Search With the Rest of Your Campaigns

How to Align Search With the Rest of Your Campaigns | Digital Love | Scoop.it
Regardless of vertical or brand, the path to purchase is complex. Your target audience doesn't see channels - they perceive your brand across the entire digital and offline spec...
Gael's insight:

Outstanding search strategy sum up !

Across the entire brand experience, search is the tool that helps consumers close the gap between intent and transaction. 

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Further Evidence Showing How Display Media Impacts Search

Further Evidence Showing How Display Media Impacts Search | Digital Love | Scoop.it

The results speak for themselves -  display does impact search"

Gael's insight:

Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.

21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website

9% investigate the product, brand, or company through social media venues or message boards.

Overall, 52% of Internet users actively respond to display advertising in some way.

Study also showed that 67% of online users are driven to search from exposure to some offline channel.

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Heinz Ketchup Big Game 2014 - One of the Worst commercials ever !

Gael's insight:

Horrible...

So much first degree.

Eat ketchup, get fat and be happy !

Welcome to Malbouffe world.

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9 Facebook Pages You Won't Believe Have Millions of Likes

9 Facebook Pages You Won't Believe Have Millions of Likes | Digital Love | Scoop.it
These Facebook pages have 'like' equivalents matching the population of small countries. We don't know why.
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La métaphysique de la tablette

La métaphysique de la tablette | Digital Love | Scoop.it
[S7081660W117]]John Kirk est un avocat repenti devenu conseiller financier et coach professionnel. Passionné de micro-informatique, il se plait à mettre en perspective les stratégies des acteurs f [...]
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Le prix des billets d'avion varie sur Internet, mais pas selon votre adresse IP

Le prix des billets d'avion varie sur Internet, mais pas selon votre adresse IP | Digital Love | Scoop.it
La CNIL et la DGCCRF ont enquêté sur la pratique consistant à augmenter artificiellement le prix des billets d'avion et de train pour inciter à l'achat. Elles n'ont pas trouvé de sites marchands français recourant à cette méthode.
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▶ A Conference Call in Real Life - YouTube

Sponsored by Leadercast.com Created by Tripp and Tyler Produced by Green Tricycle Studios Cast: Tripp Crosby Beth PIlgreen Tyler Stanton Jon Raffa Paul Ryden...
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Why Burger King Gave Away Free Big Macs And Asked 'Sellouts' To Unlike Its Facebook Page

Why Burger King Gave Away Free Big Macs And Asked 'Sellouts' To Unlike Its Facebook Page | Digital Love | Scoop.it
Burger King made light of the frivolousness of social media interactions with an ad campaign in Norway asking people to "unlike" its Facebook page.
Gael's insight:

Suicide by fans ?

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How to Create Content that's Always Spot On, Right Now, & Never Ever Boring: Tips from @jfly #cmworld

How to Create Content that's Always Spot On, Right Now, & Never Ever Boring: Tips from @jfly #cmworld | Digital Love | Scoop.it
You know, once a great secret spreads, you get all kinds of "wannabe" corporate marketing types creating what they think is great content. And you know
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For 16-18 year olds in the UK, Facebook is not just on the slide, it is basically dead

For 16-18 year olds in the UK, Facebook is not just on the slide, it is basically dead | Digital Love | Scoop.it
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much.
Gael's insight:

"What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things."

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