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Digital Marketing <br>Social Media <br>Brand Experience
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10 User Experience Testing Tools Marketers Need to Know About

10 User Experience Testing Tools Marketers Need to Know About | Digital Love | Scoop.it
No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the ...
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Digital Ad Creative Checklist - 'Net Features - Website Magazine

Digital Ad Creative Checklist - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Most interesting is logo placement :

Obviously related to where the CTA is.

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How to Leverage Storytelling for eCommerce Success | The Daily Egg

How to Leverage Storytelling for eCommerce Success | The Daily Egg | Digital Love | Scoop.it
Stories have been a part of our communications for thousands of years and make a lasting impression on us. Use storytelling on your site to increase sales.
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How to Write the Highest-Performing AdWords Ads, Ever

How to Write the Highest-Performing AdWords Ads, Ever | Digital Love | Scoop.it
With such limited space and tons of competition, writing AdWords ads is a pain. To stand out, make sure you're using these battle-tested tactics.
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Infographie | Web design : les cinq tendances marquantes de 2015

Infographie | Web design : les cinq tendances marquantes de 2015 | Digital Love | Scoop.it

Top 5 trends 2015 for web design by Bowen Media agency

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Explainer Video Production From The Explanation Experts - simpleshow

Explainer Video Production From The Explanation Experts - simpleshow | Digital Love | Scoop.it
We produce handcrafted & animated explainer videos to communicate your message. Find out how our explainer video formats can help your project.
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The Four Principles of a Better Digital Brief

The Four Principles of a Better Digital Brief | Digital Love | Scoop.it
Marketing Strategy - As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
Gael's insight:

1. How does your brand fill a need in consumers´ lives? What aspect of your digital channels makes your audiences life better? Why do consumers love your brand? What digital behavior most resonates with your brand values?

2. Be clear about the problem.

3. What´s the consumer insight ?

4. 'Why are we doing this?'

5. If the insight and problem are well specified, and "why" is clearly articulated, then the rest should be left as open as possible.

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Seth's Blog: Enthusiasm and contempt are both self-fulfilling

Seth's Blog: Enthusiasm and contempt are both self-fulfilling | Digital Love | Scoop.it
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
Gael's insight:

"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."

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5 ways you're still not taking full advantage of your iPad

5 ways you're still not taking full advantage of your iPad | Digital Love | Scoop.it
While you probably use your iPad every day for web browsing and media consumption, are you really using it to its full potential?
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3 Unstoppable Forces Transforming Shopping Right Now [Infographic]

3 Unstoppable Forces Transforming Shopping Right Now [Infographic] | Digital Love | Scoop.it
3 Unstoppable Forces Transforming Shopping Right Now [Infographic] - infographic Company (Elastic Path), Digital Commerce, Mobile, Multichannel
Gael's insight:

Great multi-channel shopping sum-up + figures.

Very useful !

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5 Ways to Increase Your E-Commerce Conversion Rate - 'Net Features - Website Magazine

5 Ways to Increase Your E-Commerce Conversion Rate - 'Net Features - Website Magazine | Digital Love | Scoop.it
according to KISSmetrics, a 1 second delay in page response can result in a 7 percent reduction in conversions.
Gael's insight:

This is interesting figure : according to KISSmetrics, a 1 second delay in page response can result in a 7 percent reduction in conversions.

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Kotter's 8-Step Change Model: Implementing Change Powerfully and Successfully

Kotter's 8-Step Change Model: Implementing Change Powerfully and Successfully | Digital Love | Scoop.it
Learn how Kotter's Change Model can help you prepare for change thoroughly so that you can implement it successfully.
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Leading Change: Why Transformation Efforts Fail

Leaders who successfully transform businesses do eight things right (and they do them in the right order).
Gael's insight:

Oldie and Goodie

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Les business models innovants du numérique

Les business models innovants du numérique | Digital Love | Scoop.it
L'innovation technologique révolutionne les business models, remettant en question les méthodes marketing qui régissent l'innovation produit. Retour sur le modèle d'affaire de ces flibustiers de la nouvelle économie.
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Seth's Blog: "But how can you be sure?"

Seth's Blog: "But how can you be sure?" | Digital Love | Scoop.it
100% certainty is not a variation of 96% or even 99%. It's a totally different category. Certainty is binary, yes or no. The question, "are you sure it will work" is not about the work, it's about the sure. If...
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2015's Top Social Media Management Tools - 'Net Features - Website Magazine

2015's Top Social Media Management Tools - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

I would add Adobe Social which is stronger on analytics.

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Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine

Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Great 1st part, the before and after is a very good case for UX redesign :

1. "There is no headline asking a question that could garner a “No” response"

2. "The phone number is preceded by the word “Questions?” to persuade visitors to pick up the phone if they have questions."

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Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control

Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control | Digital Love | Scoop.it
Suffering from an overflowing inbox? Feeling completely overwhelmed at work? Here are four ways to help rein in your workload, so work can become (at least partly) fun again.
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