Marketing Strategy - As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
1. How does your brand fill a need in consumers´ lives? What aspect of your digital channels makes your audiences life better? Why do consumers love your brand? What digital behavior most resonates with your brand values?
2. Be clear about the problem.
3. What´s the consumer insight ?
4. 'Why are we doing this?'
5. If the insight and problem are well specified, and "why" is clearly articulated, then the rest should be left as open as possible.
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."
L'innovation technologique révolutionne les business models, remettant en question les méthodes marketing qui régissent l'innovation produit. Retour sur le modèle d'affaire de ces flibustiers de la nouvelle économie.
100% certainty is not a variation of 96% or even 99%. It's a totally different category. Certainty is binary, yes or no. The question, "are you sure it will work" is not about the work, it's about the sure. If...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.