Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising” (embedded below). The document is tedious and […]
Specifically, we find that search ad budget should be increased by 36% from its current level due to its strong dynamic effects,
The results speak for themselves - display does impact search"
Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.
21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website
9% investigate the product, brand, or company through social media venues or message boards.
Overall, 52% of Internet users actively respond to display advertising in some way.
Study also showed that 67% of online users are driven to search from exposure to some offline channel.
[S7081660W117]]John Kirk est un avocat repenti devenu conseiller financier et coach professionnel. Passionné de micro-informatique, il se plait à mettre en perspective les stratégies des acteurs f [...]
La CNIL et la DGCCRF ont enquêté sur la pratique consistant à augmenter artificiellement le prix des billets d'avion et de train pour inciter à l'achat. Elles n'ont pas trouvé de sites marchands français recourant à cette méthode.
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much.
"What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things."