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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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Explainer Video Production From The Explanation Experts - simpleshow

Explainer Video Production From The Explanation Experts - simpleshow | Digital Love | Scoop.it
We produce handcrafted & animated explainer videos to communicate your message. Find out how our explainer video formats can help your project.
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The Four Principles of a Better Digital Brief

The Four Principles of a Better Digital Brief | Digital Love | Scoop.it
Marketing Strategy - As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
Gael's insight:

1. How does your brand fill a need in consumers´ lives? What aspect of your digital channels makes your audiences life better? Why do consumers love your brand? What digital behavior most resonates with your brand values?

2. Be clear about the problem.

3. What´s the consumer insight ?

4. 'Why are we doing this?'

5. If the insight and problem are well specified, and "why" is clearly articulated, then the rest should be left as open as possible.

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Seth's Blog: Enthusiasm and contempt are both self-fulfilling

Seth's Blog: Enthusiasm and contempt are both self-fulfilling | Digital Love | Scoop.it
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
Gael's insight:

"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."

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5 ways you're still not taking full advantage of your iPad

5 ways you're still not taking full advantage of your iPad | Digital Love | Scoop.it
While you probably use your iPad every day for web browsing and media consumption, are you really using it to its full potential?
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Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone | Digital Love | Scoop.it

"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."

Gael's insight:

Brilliant post on big data ! Great sum-up !

Excellent for evangelization.

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Are you a dud negotiator?

Are you a dud negotiator? | Digital Love | Scoop.it

1. See them as an equal

2. Disarm them with the personal approach

3. Watch their eyes

4. Know your boundaries

5. Let them know that you’re willing to walk

 

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"How We Consume Media" cartoon | Tom Fishburne: Marketoonist

"How We Consume Media" cartoon | Tom Fishburne: Marketoonist | Digital Love | Scoop.it
Our media habits have changed irrevocably. But much of today's marketing is still biased toward how we consumed media in the past.
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Seth's Blog: Mass production and mass media

Seth's Blog: Mass production and mass media | Digital Love | Scoop.it
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
Gael's insight:

"The internet, though, was not invented so marketers could run internet ads."

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The 5 Best Ads of Super Bowl XLIX

The 5 Best Ads of Super Bowl XLIX | Digital Love | Scoop.it
Gael's insight:

Good shortlist.

I would have added the Avocado one : http://youtu.be/26hl9YWLyn4

 

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12 basic Ice Age problems to make you feel better about those Ugg boots

12 basic Ice Age problems to make you feel better about those Ugg boots | Digital Love | Scoop.it
If cavemen and cavewomen complained about all the basic stuff you complain about on social media.
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Lego's secret 'Frozen' castle is on sale for Christmas — if you know where to look

Lego's secret 'Frozen' castle is on sale for Christmas — if you know where to look | Digital Love | Scoop.it
The "Frozen" Lego set isn't available in the U.S. until January, yet you can still pick one up with some research and some luck.
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Seth's Blog: "But how can you be sure?"

Seth's Blog: "But how can you be sure?" | Digital Love | Scoop.it
100% certainty is not a variation of 96% or even 99%. It's a totally different category. Certainty is binary, yes or no. The question, "are you sure it will work" is not about the work, it's about the sure. If...
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2015's Top Social Media Management Tools - 'Net Features - Website Magazine

2015's Top Social Media Management Tools - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

I would add Adobe Social which is stronger on analytics.

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Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine

Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Great 1st part, the before and after is a very good case for UX redesign :

1. "There is no headline asking a question that could garner a “No” response"

2. "The phone number is preceded by the word “Questions?” to persuade visitors to pick up the phone if they have questions."

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Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control

Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control | Digital Love | Scoop.it
Suffering from an overflowing inbox? Feeling completely overwhelmed at work? Here are four ways to help rein in your workload, so work can become (at least partly) fun again.
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4 Reasons Your Web Design Is A-OK - 'Net Features - Website Magazine

4 Reasons Your Web Design Is A-OK - 'Net Features - Website Magazine | Digital Love | Scoop.it
It's easy for website owners and those who manage digital presences to get wrapped up in what their site does not have. This is because if they can imagine a bell or whistle, there's a big chance the 'Net offers it or there is someone who...
Gael's insight:

Most important : "

It Instantly Tells A User What It Offers"
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How to Be a Successful Intrapreneur

How to Be a Successful Intrapreneur | Digital Love | Scoop.it
Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this post is to explain how to do all this when you’re employed by a large business.Ironically, many entrepreneurs envy the employees of major companies—they think that these lucky souls have humongous financial resources, large sales forces, full
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Here's Waldo: Computing the optimal search strategy for finding Waldo | Randal S. Olson

Here's Waldo: Computing the optimal search strategy for finding Waldo | Randal S. Olson | Digital Love | Scoop.it
Randy Olson uses machine learning techniques to find the best search strategy for finding Waldo.
Gael's insight:

Amazing !

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All the Things that Don’t Matter — The Year of the Looking Glass — Medium

All the Things that Don't Matter - The Year of the Looking Glass - Medium

At the end of the day, the wind blows away all the whys.

The thing that’s left—the only thing that matters for builders—is whether what’s built is good for the people it was intended for.

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KitchenAid website : best internal search ever !

KitchenAid website : best internal search ever ! | Digital Love | Scoop.it
Browse KitchenAid's premium major and countertop kitchen appliances. When you have a KitchenAid kitchen, there's so much more to make.
Gael's insight:

Best internal search ever ! Try it.

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Three Steps to Writing a Stellar LinkedIn Profile Summary

Three Steps to Writing a Stellar LinkedIn Profile Summary | Digital Love | Scoop.it
Career Management - If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
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The first most important thing to know about managing a team - daPulse Blog

The most important thing to know about managing a team is that you need to create a succession of success, to keep your team motivated.
Gael's insight:

Don’t write down things you *want* to do next week, right down what you *will do* next week. A team that says “this will get done” then gets it done, is a successful and motivated team.

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