Welche Trends stehen 2016 im Fokus? Was gehört unbedingt auf die Agenda und welche Schwerpunkte bestimmen den digitalen Wandel im Handel? etailment hat sich bei Managern im Handel, bei Dienstleistern und Online-Experten umgehört, worauf es jetzt beim Online-Marketing, beim Einkaufserlebnis ankommt und wie sich die Customer Journey verändert.
B2B influencers are likely younger than expected, and you need to make sure you're reaching them where they are and providing them with the content they're seeking. That means stepping up the intensity in your search, mobile, and video efforts. Delivering content-rich mobile and video experiences is now critical to successfully reaching your B2B customers and moving them through the path to purchase.
Great sum-up of factors and touch-points influencing B2B customer journey.
At least judging by the initial numbers, the company’s efforts have paid off. In the first 90 minutes after the Singles Day kickoff, at midnight in Beijing, Alibaba said it surpassed $5 billion in total sales. Seventy-four percent of those were from mobile phones.
90 minutes after the Singles Day kickoff, Alibaba surpassed $5 billion in total sales. 74% were from mobile phones !
While many customers complained, thousands more were satisfied enough to make a purchase.
Amazon claims it sold 35,000 Lord of the Rings Blu-Ray sets in a span of 15 minutes, all Kate Spade handbags in 60 seconds, 4,000 Echo devices in 15 minutes, 1,200 $999 TV’s in less than 10 minutes, and plenty more
The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg's, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more... Continue reading »
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