Digital Love
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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How Should the Creative Brief Change in the Always-On World?

How Should the Creative Brief Change in the Always-On World? | Digital Love | Scoop.it
Industry leaders give their take, and share their raw processes, for how the creative brief should (or shouldn’t) change in the modern, always-on world.
Gael's insight:
Develop mini creative briefs for your advertising
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Trends 2016: 11 Manager sagen, was der Handel für den Kunden künftig leisten muss

Trends 2016: 11 Manager sagen, was der Handel für den Kunden künftig leisten muss | Digital Love | Scoop.it
Welche Trends stehen 2016 im Fokus? Was gehört unbedingt auf die Agenda und welche Schwerpunkte bestimmen den digitalen Wandel im Handel? etailment hat sich bei Managern im Handel, bei Dienstleistern und Online-Experten umgehört, worauf es jetzt beim Online-Marketing, beim Einkaufserlebnis ankommt und wie sich die Customer Journey verändert.
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Study: When to Use Emojis (and When to Avoid Them)

Study: When to Use Emojis (and When to Avoid Them) | Digital Love | Scoop.it
Emojis are everywhere, but that doesn't mean every brand should use them.
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No-Brainer Content for Retailers - 'Net Features - Website Magazine

No-Brainer Content for Retailers - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Excellent inspiration for easy content creation !

And not only for Retail. Brands can re-apply this.

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Which Social Platforms Are Best for Brand Videos? | L2: The Daily

Which Social Platforms Are Best for Brand Videos? | L2: The Daily | Digital Love | Scoop.it
The rise of digital video has sparked a major shift in advertising, prompting brands to produce an increasing number of videos for YouTube, Facebook and other social platforms. ...
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Keywords to the Wise - AdWords Help

Keywords to the Wise - AdWords Help | Digital Love | Scoop.it
A Guide to Keywords and Targeting
Keywords connect your ads with users and their searches. Effective keyword management helps you reach the ri
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The Changing Face of B2B Marketing

The Changing Face of B2B Marketing | Digital Love | Scoop.it
B2B influencers are likely younger than expected, and you need to make sure you're reaching them where they are and providing them with the content they're seeking. That means stepping up the intensity in your search, mobile, and video efforts. Delivering content-rich mobile and video experiences is now critical to successfully reaching your B2B customers and moving them through the path to purchase.
Gael's insight:

Great sum-up of factors and touch-points influencing B2B customer journey.

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FMCG online sales to reach $130 billion by 2025 - Global site - Kantar Worldpanel

FMCG online sales to reach $130 billion by 2025 - Global site - Kantar Worldpanel | Digital Love | Scoop.it
FMCG online sales to reach $130 billion by 2025
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Premium Packaging Increases Social Shares, May Reduce Returns

Premium Packaging Increases Social Shares, May Reduce Returns | Digital Love | Scoop.it
FMOT + SMOT * ZMOT = WAW
Gael's insight:
FMOT + SMOT * ZMOT = WAW When packaging comes back to digital.
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3 Ways Online Retailers Can Inspire With Content - 'Net Features - Website Magazine

3 Ways Online Retailers Can Inspire With Content - 'Net Features - Website Magazine | Digital Love | Scoop.it
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10 User Experience Testing Tools Marketers Need to Know About

10 User Experience Testing Tools Marketers Need to Know About | Digital Love | Scoop.it
No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the ...
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Digital Ad Creative Checklist - 'Net Features - Website Magazine

Digital Ad Creative Checklist - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Most interesting is logo placement :

Obviously related to where the CTA is.

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9 Tools to Discover Influencers in Your Industry

9 Tools to Discover Influencers in Your Industry | Digital Love | Scoop.it
The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large.  In particular, there's growing
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The World's Biggest Shopping Day Is Happening Right Now !

The World's Biggest Shopping Day Is Happening Right Now ! | Digital Love | Scoop.it
At least judging by the initial numbers, the company’s efforts have paid off. In the first 90 minutes after the Singles Day kickoff, at midnight in Beijing, Alibaba said it surpassed $5 billion in total sales. Seventy-four percent of those were from mobile phones.
Gael's insight:

90 minutes after the Singles Day kickoff, Alibaba surpassed $5 billion in total sales. 74% were from mobile phones !

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5 Secrets to Improve Conversion Rates for Online Sales - 'Net Features - Website Magazine

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Scaling Content Marketing: How CSC Put the Content Hub to Work

Scaling Content Marketing: How CSC Put the Content Hub to Work | Digital Love | Scoop.it
Discover how a Content Marketer of the Year finalist led her company to scale content marketing efforts with a content hub – Content Marketing Institute.
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Amazon Prime Day Highlighted by Disappointment

Amazon Prime Day Highlighted by Disappointment | Digital Love | Scoop.it
Image credit:

Amazon | Enhanced by Entrepreneur
Gael's insight:

Consumer disappointment of commercial success ?

While many customers complained, thousands more were satisfied enough to make a purchase.

 Amazon claims it sold 35,000 Lord of the Rings Blu-Ray sets in a span of 15 minutes, all Kate Spade handbags in 60 seconds, 4,000 Echo devices in 15 minutes, 1,200 $999 TV’s in less than 10 minutes, and plenty more

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The Value Engineers - We are strategic brand consultants who blend together real expertise in branding, strategy, innovation and insight.%%page

The Value Engineers - We are strategic brand consultants who blend together real expertise in branding, strategy, innovation and insight.%%page | Digital Love | Scoop.it
We are a Global Strategic Brand Consultancy. Our consultants blend real expertise in Branding Strategy & Innovation all underpinned by consumer insight.
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Expand Your Publishing Reach on LinkedIn and Medium

Expand Your Publishing Reach on LinkedIn and Medium | Digital Love | Scoop.it
Further your content’s reach with this how-to guide for publishing on LinkedIn and Medium, plus we share three bonus tips – Content Marketing Institute.
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Mondelez, Heineken Take The Programmatic Bull By The Horns | AdExchanger

Mondelez, Heineken Take The Programmatic Bull By The Horns | AdExchanger | Digital Love | Scoop.it
The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg's, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more... Continue reading »
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WWF Extinct - using youtube searches to alert people. (2015) case film | adland.tv

WWF Extinct - using youtube searches to alert people. (2015) case film | adland.tv | Digital Love | Scoop.it
The problem of extinction is growing quicker than ever. But how could this issue be highlighted?
Gael's insight:

Creative use of youtube and prerolls. 

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3 Unstoppable Forces Transforming Shopping Right Now [Infographic]

3 Unstoppable Forces Transforming Shopping Right Now [Infographic] | Digital Love | Scoop.it
3 Unstoppable Forces Transforming Shopping Right Now [Infographic] - infographic Company (Elastic Path), Digital Commerce, Mobile, Multichannel
Gael's insight:

Great multi-channel shopping sum-up + figures.

Very useful !

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