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La métaphysique de la tablette

La métaphysique de la tablette | Digital Love | Scoop.it
[S7081660W117]]John Kirk est un avocat repenti devenu conseiller financier et coach professionnel. Passionné de micro-informatique, il se plait à mettre en perspective les stratégies des acteurs f [...]
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
Curated by Gael
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness? | Digital Love | Scoop.it


What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.


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malek's curator insight, June 15, 7:36 PM

shifting paradigm?

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6 Top Takeaways From Alibaba’s Investor Day - Alizila

6 Top Takeaways From Alibaba’s Investor Day - Alizila | Digital Love | Scoop.it

Jack Ma, executive chairman and founder of e-commerce giant Alibaba Group, said that Chinese companies listed on U.S. stock exchanges are always asked two things: Can you explain your company in one sentence? And is there a similar business currently operating in the States? The answer to both those questions, is : No.

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How CPG Companies Win with Amazon

How CPG Companies Win with Amazon | Digital Love | Scoop.it
CPG companies should plan for a “1-5-10” market in the US over the next four to five years, which means that e-commerce’s current roughly 1% to 2% grocery penetration will most likely expand to 5% but could quickly accelerate to 10%
Gael's insight:
CPG companies should plan for a “1-5-10” market in the US over the next four to five years, which means that e-commerce’s current roughly 1% to 2% grocery penetration will most likely expand to 5% but could quickly accelerate to 10%
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Don't expect a digital blood-bath: content marketing is unlikely to replace advertising - Mumbrella

Don't expect a digital blood-bath: content marketing is unlikely to replace advertising - Mumbrella | Digital Love | Scoop.it
If you make toilet paper, you are unlikely ever to be described as a ‘media company’ that happens to make toilet paper.
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CPG e-commerce sales in the U.S. grew 42 percent in 2015

CPG e-commerce sales in the U.S. grew 42 percent in 2015
Gael's insight:
CPG e-commerce sales in the U.S. grew 42 percent in 2015 source : https://www.l2inc.com/research/home-care-2016

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Digital Must-Do's for B2B Marketers in 2016 - Webmag.co | Digital Resources for Net Professionals

Digital Must-Do's for B2B Marketers in 2016 - Webmag.co | Digital Resources for Net Professionals | Digital Love | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.
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Why images on mobile are no longer Unilever’s blind spot

Why images on mobile are no longer Unilever’s blind spot | Digital Love | Scoop.it
Andrew Stephen, head of investor relations on Unilever’s recent earnings call (14 April), adding that around seven per cent of its business is in e-commerce but that it’s aiming for 10 per cent by the end of the year.
Gael's insight:
Unilever makes around 7% of its business is in e-commerce, aiming for 10% by the end of the year.
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Facebook could take on Google News with News Feed update

Facebook could take on Google News with News Feed update | Digital Love | Scoop.it
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Friilance's curator insight, April 28, 5:40 PM

Facebook could take on Google News with News Feed update

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Demonstrate This! 4 Types of Product Tutorials - 'Net Features - Website Magazine

The inability to physically touch and interact with a product when shopping online leaves many consumers hesitant to complete their purchases - opting to visit a brick-and-mortar location instead, finding an alternative item or abandoning the searc
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Google takes on Amazon with grocery deliveries | Netimperative - latest digital marketing news

Google takes on Amazon with grocery deliveries | Netimperative - latest digital marketing news | Digital Love | Scoop.it
Google is expanding its same-day delivery service to fresh groceries, competing with the likes of Amazon and Instacart. The Alphabet-owned firm said it would begin delivering produce, meat, eggs and other perishable goods on Wednesday in parts of San Francisco and Los Angeles. The service is part of Google Express, which partners with retailers in ...
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Unilever searches for top 50 digital start-ups

Unilever searches for top 50 digital start-ups | Digital Love | Scoop.it
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders. In 2015 Unilever launched the Foundry 50 initiative with Lions Innovation to bring innovative entrpreneurs to meet market leaders at Cannes. This year, the Foundry ...
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Almost a quarter of Unilever's $8 billion ad budget is now spent on digital

Almost a quarter of Unilever's $8 billion ad budget is now spent on digital | Digital Love | Scoop.it
Unilever's chief marketing and communications officer Keith Weed
Gael's insight:
- Almost a quarter of Unilever's $8 billion ad budget is now spent on digital
- Weed said the percentage of digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in markets like India, that percentage is reduced to the lower double digits.
-In 2014,Unilever spent $8.3 billion on advertising, AdAge reported. 
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P&G Starts Online Subscription Service for Tide Pods

P&G Starts Online Subscription Service for Tide Pods,Read most current stock market news, Get stock, fund, etf analyst reports from an independent source you can trust - Morningstar
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New Boston Dynamics robot is adorable or terrifying or both

New Boston Dynamics robot is adorable or terrifying or both | Digital Love | Scoop.it
SpotMini is a smaller version of Spot, the company's famous robot dog.
Gael's insight:
Robot fills in the dishwasher and throws garbage in the bin !
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Amazon Shoppers Seek Products, Not Brands

Amazon Shoppers Seek Products, Not Brands | Digital Love | Scoop.it
Amazon shoppers are more likely to search for unbranded terms than brand names - evidence that CPG brand loyalty continues to decline.
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The Supply Side: Snyder’s-Lance latest to push direct-to-consumer - Talk Business & Politics

More than 75% of companies that have implemented direct-to-consumer e-commerce channels reported in the Forrester study that their programs have either met or exceeded revenue targets.
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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce – Smashing Magazine

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce – Smashing Magazine | Digital Love | Scoop.it
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? An eCommerce UX study.
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Link Building 2016 – 4 Tried and True Techniques - 'Net Features - Website Magazine

We are going to go over a few link building strategies that can land you some powerful, traffic driving links.
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How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes

How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes | Digital Love | Scoop.it
Recently, I heard the CEO of Zuora, Tien Tzuo, suggest that there is a significant shift happening that will impact business leaders. That shift is away from a pay-per-product model to a subscription-based model. To better understand the nature and implications of the shift, I followed-up with Tzuo.
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