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Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year

Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year | Digital Love | Scoop.it
Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year
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Digital Marketing <br>Social Media <br>Brand Experience
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Perfecting On-Page Optimization for Ecommerce Websites

Perfecting On-Page Optimization for Ecommerce Websites | Digital Love | Scoop.it

 Great recap + Page structure

Gael's insight:

 Elements of the page to work on :

1. Images

2. Clear call to action

3. Product description

4. Product Videos

5. Customer Reviews

6. Q&A Content

7. Social sharing buttons

8. Page Speed / progressive load

9. Open graph tags

10. Linked products

11. Trust signals

12. Breadcrumbs

13. Meta descriptions + META

14. Page URL

15. Phone number

16. Company details

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The $300 Million Button

The $300 Million Button | Digital Love | Scoop.it
How Changing a Button Increased a Site's Annual Revenues by $300 Million

It's hard to imagine a form that could be simpler: two fields, two buttons, and one link.
Yet, it turns out this form was preventing customers from purchasing products.

Gael's insight:

Great UX story : +300 M !

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Narrative Archives - Admire The Web - The Very Best Web Design Inspiration

Narrative Archives - Admire The Web - The Very Best Web Design Inspiration | Digital Love | Scoop.it
Websites that tell stories or that inform the user through e-magazine are all in this category. This may contain a lot of parallax and long one page websites.
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Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? | Digital Love | Scoop.it
Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago.
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3 Perfect Product Pages - 'Net Features - Website Magazine

3 Perfect Product Pages - 'Net Features - Website Magazine | Digital Love | Scoop.it
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Which will be P&G's next billion-dollar brand?

Which will be P&G's next billion-dollar brand? | Digital Love | Scoop.it
Several near the big number, fulfilling CEO A.J. Lafley's stress on blockbusters
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E-commerce fashion : check that roll-over effect !

E-commerce fashion : check that roll-over effect ! | Digital Love | Scoop.it
Gael's insight:

Just roll*ver your mouse. This is surprising !

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How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane

How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane | Digital Love | Scoop.it
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people t
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The Ultimate Process of Creating Effective Banner Ads

The Ultimate Process of Creating Effective Banner Ads | Digital Love | Scoop.it
Online banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach.
Gael's insight:

Always good to remember the basics.

And good sum-up.

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Software Calculates Appearance Of The Average Woman in 41 Countries

Software Calculates Appearance Of The Average Woman in 41 Countries | Digital Love | Scoop.it
What does an average French woman look like? Here's your answer and a whole lot more, where thousands of faces have been averaged into a composite face for each of 41 different ...
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55 icônes emblématiques de la pop culture revisitées à travers des illustrations minimalistes très cool

55 icônes emblématiques de la pop culture revisitées à travers des illustrations minimalistes très cool | Digital Love | Scoop.it
EveryHey est un compte Instagram dédié à la culture pop : de Lara Croft à Karl Lagerfeld en passant par les Tortues Ninja, les héros fictifs et les célébrités réelles qui ont marqué toute une époque sont revisités de façon minimaliste.

Via Jean-Jacques Roland
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When playing for Brazil, gael de talhouet would be known as Talhouino

When playing for Brazil, gael de talhouet would be known as Talhouino | Digital Love | Scoop.it

 

If you played for Brazil, what would your nickname be?

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Find out what these Amazon customers are talking about - YouTube

Gael's insight:

Question : Amazon released a video for a surprise new product.

What do you think this is ?

Why we like it  : after seeing spectacular videos and pranks these last weeks, it feels good to have “normal” consumers talking about the product. “Be real” is a valid option for brands.

Why we should care :  because a product video is a great addition to launch, giving consumers online an opportunity to learn more about the product.

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45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Digital Love | Scoop.it
Hi [insert name] welcome to our awesomely helpful blog post! ☺
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Where did the Marks & Spencer website relaunch go wrong?

Where did the Marks & Spencer website relaunch go wrong? | Digital Love | Scoop.it

"The tests soon revealed several usability and performance issues that ranged from those causing frustration and requiring a workaround to those of a critical nature that would either have been unrecoverable outside of a test scenario or cause the user to have left the site."

Gael's insight:

Ouch ! This hurts...

Check the user testing videos.

Can´t believe this from M&S !!

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15 Bootstrap Landing Page Templates

15 Bootstrap Landing Page Templates | Digital Love | Scoop.it
If you're looking to showcase a product or service, having a well designed landing page is essential. It's also wise to throw up a coming soon page before
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10 steps to the perfect ecommerce product page

10 steps to the perfect ecommerce product page | Digital Love | Scoop.it
Ecommerce websites rely on high conversion rates and a solid performance in organic search results. Below we have listed 10 things that will help strengthen both of these KPI’s.
1) Unique Description
One of the biggest problems we commonly see on
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10 excellent ecommerce product pages

10 excellent ecommerce product pages | Digital Love | Scoop.it
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
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How a Magic Toilet Transformed Kohler's Digital Strategy

How a Magic Toilet Transformed Kohler's Digital Strategy | Digital Love | Scoop.it
A charming video by a mommy blogger for Kohler's touchless toilet captivated parents -- and caused Kohler to reexamine its digital marketing strategy
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“We didn’t mean to upset you!” But is Facebook’s apology good enough to fend off regulators?

“We didn’t mean to upset you!” But is Facebook’s apology good enough to fend off regulators? | Digital Love | Scoop.it
Facebook Sheryl Sandberg sort of says she's sorry. But is that enough to draw a line under the ‘scandal’ of manipulating users or is there more trouble ahead?
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Inside Google’s Big Plan to Race Amazon to Your Door

Inside Google’s Big Plan to Race Amazon to Your Door | Digital Love | Scoop.it
An attempt to steal back product searches from the country's largest online retailer.
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How Far Can Amazon Go?

How Far Can Amazon Go? | Digital Love | Scoop.it

"It is hard to compete with a company whose shareholders do not expect it to make a profit

Gael's insight:

Amazing article :

"It is hard to compete with a company whose shareholders do not expect it to make a profit !"

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Mobile Shopping Drives UK Retail Ecommerce Sales

Mobile Shopping Drives UK Retail Ecommerce Sales | Digital Love | Scoop.it
Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce growth in 2014, according to new eMarketer estimates. Though tablets trail smartphones in usage levels, the former will account for almost two-thirds of mcommerce sales this year.
Gael's insight:

For the 1st time this year, more individuals in the UK will make purchases via tablets than via smartphones.

for the first time this year, more individuals in the UK will make purchases via tablets than via smartphones - See more at: http://www.emarketer.com/Article/Mobile-Shopping-Drives-UK-Retail-Ecommerce-Sales/1010945/2#sthash.lH9awY1L.dpuf
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New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook

New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook | Digital Love | Scoop.it
According to a new report from Simply Measured, the total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they're posting by 20.1 percent.
Gael's insight:

"at the end of the day, it’s the equivalent of building a house on land you don’t own. You may have paid for the materials and done all the work — and maybe even put up some nice drapes and a granite countertop — but once the landlord comes around, you’re out of luck"

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32 Outstanding World Cup Names (and How to Pronounce Them)

32 Outstanding World Cup Names (and How to Pronounce Them) | Digital Love | Scoop.it
World Cup names are the best names. Here are 32 of our favorites -- along with how to pronounce them.
Gael's insight:

What is “Content Marketing” in this context ? It means using a current event, create likeable / shareable content related to this event. This will create a “viral” effect, and enable you to generate a lot of placements in on-line magazines, articles and blogs. It is good for awareness and generally increases your general visibility and ranking on search engines.

Here an example of Namez. Namez is a company providing you with a solution to record your name, pronounced in the correct language, and embed it in your on-line signature  so that people who receive your coordinates know how to pronounce your name.

Having a “language—challenging” name, I can tell you this is very useful. Or will be very useful when they have solved the bugs their portal has in a lot of browsers versions.

Anyway, a great example because they manage to get a full page in Mashable.

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