L'innovation technologique révolutionne les business models, remettant en question les méthodes marketing qui régissent l'innovation produit. Retour sur le modèle d'affaire de ces flibustiers de la nouvelle économie.
100% certainty is not a variation of 96% or even 99%. It's a totally different category. Certainty is binary, yes or no. The question, "are you sure it will work" is not about the work, it's about the sure. If...
It's easy for website owners and those who manage digital presences to get wrapped up in what their site does not have. This is because if they can imagine a bell or whistle, there's a big chance the 'Net offers it or there is someone who...
Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this post is to explain how to do all this when you’re employed by a large business.Ironically, many entrepreneurs envy the employees of major companies—they think that these lucky souls have humongous financial resources, large sales forces, full
Marketing Strategy - As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
1. How does your brand fill a need in consumers´ lives? What aspect of your digital channels makes your audiences life better? Why do consumers love your brand? What digital behavior most resonates with your brand values?
2. Be clear about the problem.
3. What´s the consumer insight ?
4. 'Why are we doing this?'
5. If the insight and problem are well specified, and "why" is clearly articulated, then the rest should be left as open as possible.
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."
"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
"The internet, though, was not invented so marketers could run internet ads."
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