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Further Evidence Showing How Display Media Impacts Search

Further Evidence Showing How Display Media Impacts Search | Digital Love | Scoop.it

The results speak for themselves -  display does impact search"

Gael's insight:

Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.

21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website

9% investigate the product, brand, or company through social media venues or message boards.

Overall, 52% of Internet users actively respond to display advertising in some way.

Study also showed that 67% of online users are driven to search from exposure to some offline channel.

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Digital Marketing <br>Social Media <br>Brand Experience
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Perfecting On-Page Optimization for Ecommerce Websites

Perfecting On-Page Optimization for Ecommerce Websites | Digital Love | Scoop.it

 Great recap + Page structure

Gael's insight:

 Elements of the page to work on :

1. Images

2. Clear call to action

3. Product description

4. Product Videos

5. Customer Reviews

6. Q&A Content

7. Social sharing buttons

8. Page Speed / progressive load

9. Open graph tags

10. Linked products

11. Trust signals

12. Breadcrumbs

13. Meta descriptions + META

14. Page URL

15. Phone number

16. Company details

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Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control

Overwhelmed at Work? Here’s How to Get Your Killer To-Do List Under Control | Digital Love | Scoop.it
Suffering from an overflowing inbox? Feeling completely overwhelmed at work? Here are four ways to help rein in your workload, so work can become (at least partly) fun again.
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4 Reasons Your Web Design Is A-OK - 'Net Features - Website Magazine

4 Reasons Your Web Design Is A-OK - 'Net Features - Website Magazine | Digital Love | Scoop.it
It's easy for website owners and those who manage digital presences to get wrapped up in what their site does not have. This is because if they can imagine a bell or whistle, there's a big chance the 'Net offers it or there is someone who...
Gael's insight:

Most important : "

It Instantly Tells A User What It Offers"
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How to Be a Successful Intrapreneur

How to Be a Successful Intrapreneur | Digital Love | Scoop.it
Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this post is to explain how to do all this when you’re employed by a large business.Ironically, many entrepreneurs envy the employees of major companies—they think that these lucky souls have humongous financial resources, large sales forces, full
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Here's Waldo: Computing the optimal search strategy for finding Waldo | Randal S. Olson

Here's Waldo: Computing the optimal search strategy for finding Waldo | Randal S. Olson | Digital Love | Scoop.it
Randy Olson uses machine learning techniques to find the best search strategy for finding Waldo.
Gael's insight:

Amazing !

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All the Things that Don’t Matter — The Year of the Looking Glass — Medium

All the Things that Don't Matter - The Year of the Looking Glass - Medium

At the end of the day, the wind blows away all the whys.

The thing that’s left—the only thing that matters for builders—is whether what’s built is good for the people it was intended for.

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KitchenAid website : best internal search ever !

KitchenAid website : best internal search ever ! | Digital Love | Scoop.it
Browse KitchenAid's premium major and countertop kitchen appliances. When you have a KitchenAid kitchen, there's so much more to make.
Gael's insight:

Best internal search ever ! Try it.

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Three Steps to Writing a Stellar LinkedIn Profile Summary

Three Steps to Writing a Stellar LinkedIn Profile Summary | Digital Love | Scoop.it
Career Management - If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
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The first most important thing to know about managing a team - daPulse Blog

The most important thing to know about managing a team is that you need to create a succession of success, to keep your team motivated.
Gael's insight:

Don’t write down things you *want* to do next week, right down what you *will do* next week. A team that says “this will get done” then gets it done, is a successful and motivated team.

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LEAD digital: Das sind die Top-Netzwerker in Marketing und Agenturen

LEAD digital: Das sind die Top-Netzwerker in Marketing und Agenturen | Digital Love | Scoop.it

Die Top 5 der am besten vernetzten Marketer aus Unternehmen:

1. Sebastian Vitzthum (SAP, Director Business Network Marketing)

2. Gael de Talhouet (Henkel, Global Digital Director Laundry & Homecare)

3. Axel Neuhaus (Volkswagen, Head of Digital Marketing Germany)

4. Oliva Manzorro (Linde, Social Media Coordinator)

5. Herbert Heitmann (Bayer, EVP Global Brand, Communications and Government Relations)

Gael's insight:

Making it to the top 5 in Germany !

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Seth's Blog: Enthusiasm and contempt are both self-fulfilling

Seth's Blog: Enthusiasm and contempt are both self-fulfilling | Digital Love | Scoop.it
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
Gael's insight:

"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."

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5 ways you're still not taking full advantage of your iPad

5 ways you're still not taking full advantage of your iPad | Digital Love | Scoop.it
While you probably use your iPad every day for web browsing and media consumption, are you really using it to its full potential?
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Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone | Digital Love | Scoop.it

"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."

Gael's insight:

Brilliant post on big data ! Great sum-up !

Excellent for evangelization.

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Are you a dud negotiator?

Are you a dud negotiator? | Digital Love | Scoop.it

1. See them as an equal

2. Disarm them with the personal approach

3. Watch their eyes

4. Know your boundaries

5. Let them know that you’re willing to walk

 

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"How We Consume Media" cartoon | Tom Fishburne: Marketoonist

"How We Consume Media" cartoon | Tom Fishburne: Marketoonist | Digital Love | Scoop.it
Our media habits have changed irrevocably. But much of today's marketing is still biased toward how we consumed media in the past.
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Seth's Blog: Mass production and mass media

Seth's Blog: Mass production and mass media | Digital Love | Scoop.it
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
Gael's insight:

"The internet, though, was not invented so marketers could run internet ads."

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12 basic Ice Age problems to make you feel better about those Ugg boots

12 basic Ice Age problems to make you feel better about those Ugg boots | Digital Love | Scoop.it
If cavemen and cavewomen complained about all the basic stuff you complain about on social media.
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Lego's secret 'Frozen' castle is on sale for Christmas — if you know where to look

Lego's secret 'Frozen' castle is on sale for Christmas — if you know where to look | Digital Love | Scoop.it
The "Frozen" Lego set isn't available in the U.S. until January, yet you can still pick one up with some research and some luck.
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South Korean e-commerce company Coupang lands $300m in funding — Red Herring

South Korean e-commerce company Coupang lands $300m in funding  — Red Herring | Digital Love | Scoop.it
The South Korean B2C e-commerce company Coupang has secured $300 million in growth equity financing.
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Gangnam Style Has Been Viewed So Many Times It Broke YouTube’s Code

Whoops! Just a fun bit of trivia for the coders out there: PSY's Gangnam Style has been viewed so many times that it broke YouTube's view counter, making..
Gael's insight:

from 32 to 64 bit integer !

2,164,302,262 views : not bad ;)

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Too Many Cooks: Product Reviews Have Made Online Shopping Too Complicated | WIRED

Too Many Cooks: Product Reviews Have Made Online Shopping Too Complicated | WIRED | Digital Love | Scoop.it
“The Internet created a massive choice problem and then started to solve it with reviews and recommendations...But now there’s a new choice problem: choice of review. Too many reviews are as bad as no reviews.”
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Facebook opportunities for marketeers to target young people.

Facebook opportunities for marketeers to target young people. | Digital Love | Scoop.it
Which is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook?
Gael's insight:

New targeting, cross-device, and personalization of ads from Facebook are a new opportunity for marketeers to combine relevance and reach.

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