It's easy for website owners and those who manage digital presences to get wrapped up in what their site does not have. This is because if they can imagine a bell or whistle, there's a big chance the 'Net offers it or there is someone who...
Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this post is to explain how to do all this when you’re employed by a large business.Ironically, many entrepreneurs envy the employees of major companies—they think that these lucky souls have humongous financial resources, large sales forces, full
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice...
"Someone who shows up with enthusiasm made a decision before she even encountered what was going on."
"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
"The internet, though, was not invented so marketers could run internet ads."
“The Internet created a massive choice problem and then started to solve it with reviews and recommendations...But now there’s a new choice problem: choice of review. Too many reviews are as bad as no reviews.”
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