What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.
:: By Travis Bliffen, Stellar SEO :: Not so long ago you could take almost any content and force it to rank with enough links, in some cases, you still can today. If you step back to look at the big picture though, you will see a clear shift in th
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications.
Nikita caught up with Brad Folkens ahead of the Deep Learning Summit to hear his thoughts on the factors that have enabled recent advancements in image recognition, the main problems being addressed in the deep learning space, and the problems CloudSight solve. Plus, Brad's predictions for computer vision in the next 5 years.
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
By Derek Miller,: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who customers are.
Jack Ma, executive chairman and founder of e-commerce giant Alibaba Group, said that Chinese companies listed on U.S. stock exchanges are always asked two things: Can you explain your company in one sentence? And is there a similar business currently operating in the States? The answer to both those questions, is : No.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.