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Le prix des billets d'avion varie sur Internet, mais pas selon votre adresse IP

Le prix des billets d'avion varie sur Internet, mais pas selon votre adresse IP | Digital Love | Scoop.it
La CNIL et la DGCCRF ont enquêté sur la pratique consistant à augmenter artificiellement le prix des billets d'avion et de train pour inciter à l'achat. Elles n'ont pas trouvé de sites marchands français recourant à cette méthode.
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
Curated by Gael
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness? | Digital Love | Scoop.it


What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.


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malek's curator insight, June 15, 2016 7:36 PM

shifting paradigm?

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Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach | Digital Love | Scoop.it
At industry event Marcos de Quinto says Coke's digital strategy has not been smart.
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PowerPoint-itis

PowerPoint-itis | Digital Love | Scoop.it
When James Thompson started his job as Diageo CMO, he tallied the number of presentation slides he was exposed to in his first two months of meetings. The final
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5 Types of Consumer Co-Creation Research - The Strategy Distillery

5 Types of Consumer Co-Creation Research - The Strategy Distillery | Digital Love | Scoop.it
A summary of the key types of consumer co-creation research methodologies and an overview of some of their main strengths and weaknesses.
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Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine

Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine | Digital Love | Scoop.it

By Derek Miller,: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who customers are.

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7 Tips for Better Image SEO - 'Net Features - Website Magazine

7 Tips for Better Image SEO - 'Net Features - Website Magazine | Digital Love | Scoop.it

7 Excellent Tips for Better Image SEO

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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Digital Love | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.
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Quantum Computers Don’t Make Sense. But This One Makes Music

Quantum Computers Don’t Make Sense. But This One Makes Music | Digital Love | Scoop.it
A composer seeks to eavesdrop on the illogic at the heart of computing's next wave.
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P&G Starts Online Subscription Service for Tide Pods

P&G Starts Online Subscription Service for Tide Pods,Read most current stock market news, Get stock, fund, etf analyst reports from an independent source you can trust - Morningstar
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New Boston Dynamics robot is adorable or terrifying or both

New Boston Dynamics robot is adorable or terrifying or both | Digital Love | Scoop.it
SpotMini is a smaller version of Spot, the company's famous robot dog.
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Robot fills in the dishwasher and throws garbage in the bin !
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Amazon Shoppers Seek Products, Not Brands

Amazon Shoppers Seek Products, Not Brands | Digital Love | Scoop.it
Amazon shoppers are more likely to search for unbranded terms than brand names - evidence that CPG brand loyalty continues to decline.
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How to Start SEO with 1 Quick Test and 3 Small Steps

How to Start SEO with 1 Quick Test and 3 Small Steps | Digital Love | Scoop.it
Discover how to start SEO with a quick and easy test. Follow three simple steps to prove to yourself (and your boss) that the results are worth the effort.
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How to Build Content Google & Users Love - 'Net Features - Website Magazine

How to Build Content Google & Users Love - 'Net Features - Website Magazine | Digital Love | Scoop.it
:: By Travis Bliffen, Stellar SEO :: Not so long ago you could take almost any content and force it to rank with enough links, in some cases, you still can today. If you step back to look at the big picture though, you will see a clear shift in th
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Co-creation: 5 examples of brands driving customer-driven innovation

Co-creation: 5 examples of brands driving customer-driven innovation | Digital Love | Scoop.it
With their innovative co-creation projects, these big, multi-national brands are taking customer-driven innovation to the next level.
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Most Common Design Barriers to Conversion - 'Net Features - Website Magazine

Most Common Design Barriers to Conversion - 'Net Features - Website Magazine | Digital Love | Scoop.it

"It doesn't take much for a Web visitor to leave - never to become a buyer". By Amberly Dressler.

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Need for Speed: Why an Investment in Site Speed is an Investment in Success - 'Net Features - Website Magazine

Need for Speed: Why an Investment in Site Speed is an Investment in Success - 'Net Features - Website Magazine | Digital Love | Scoop.it
40 percent of all online shoppers abandon a website if it takes more than three seconds to load,
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The Science of Waiting … and Waiting … for Your Page to Load

The Science of Waiting … and Waiting … for Your Page to Load | Digital Love | Scoop.it
Web designers are getting better and better at manipulating how you perceive wait time online.
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Quantum Computers Don’t Make Sense. But This One Makes Music

Quantum Computers Don’t Make Sense. But This One Makes Music | Digital Love | Scoop.it
A composer seeks to eavesdrop on the illogic at the heart of computing's next wave.
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AI will scrutinize every aspect of life if Google’s plan to rent out intelligent software works out

AI will scrutinize every aspect of life if Google’s plan to rent out intelligent software works out | Digital Love | Scoop.it
The tech giants are eager to rent out their AI breakthroughs to other companies.
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6 Top Takeaways From Alibaba’s Investor Day - Alizila

6 Top Takeaways From Alibaba’s Investor Day - Alizila | Digital Love | Scoop.it

Jack Ma, executive chairman and founder of e-commerce giant Alibaba Group, said that Chinese companies listed on U.S. stock exchanges are always asked two things: Can you explain your company in one sentence? And is there a similar business currently operating in the States? The answer to both those questions, is : No.

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How CPG Companies Win with Amazon

How CPG Companies Win with Amazon | Digital Love | Scoop.it
CPG companies should plan for a “1-5-10” market in the US over the next four to five years, which means that e-commerce’s current roughly 1% to 2% grocery penetration will most likely expand to 5% but could quickly accelerate to 10%
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CPG companies should plan for a “1-5-10” market in the US over the next four to five years, which means that e-commerce’s current roughly 1% to 2% grocery penetration will most likely expand to 5% but could quickly accelerate to 10%
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Don't expect a digital blood-bath: content marketing is unlikely to replace advertising - Mumbrella

Don't expect a digital blood-bath: content marketing is unlikely to replace advertising - Mumbrella | Digital Love | Scoop.it
If you make toilet paper, you are unlikely ever to be described as a ‘media company’ that happens to make toilet paper.
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