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For 16-18 year olds in the UK, Facebook is not just on the slide, it is basically dead

For 16-18 year olds in the UK, Facebook is not just on the slide, it is basically dead | Digital Love | Scoop.it
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much.
Gael's insight:

"What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things."

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Digital Marketing <br>Social Media <br>Brand Experience
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Perfecting On-Page Optimization for Ecommerce Websites

Perfecting On-Page Optimization for Ecommerce Websites | Digital Love | Scoop.it

 Great recap + Page structure

Gael's insight:

 Elements of the page to work on :

1. Images

2. Clear call to action

3. Product description

4. Product Videos

5. Customer Reviews

6. Q&A Content

7. Social sharing buttons

8. Page Speed / progressive load

9. Open graph tags

10. Linked products

11. Trust signals

12. Breadcrumbs

13. Meta descriptions + META

14. Page URL

15. Phone number

16. Company details

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Amazon Prime Day Highlighted by Disappointment

Amazon Prime Day Highlighted by Disappointment | Digital Love | Scoop.it
Image credit:

Amazon | Enhanced by Entrepreneur
Gael's insight:

Consumer disappointment of commercial success ?

While many customers complained, thousands more were satisfied enough to make a purchase.

 Amazon claims it sold 35,000 Lord of the Rings Blu-Ray sets in a span of 15 minutes, all Kate Spade handbags in 60 seconds, 4,000 Echo devices in 15 minutes, 1,200 $999 TV’s in less than 10 minutes, and plenty more

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The Value Engineers - We are strategic brand consultants who blend together real expertise in branding, strategy, innovation and insight.%%page

The Value Engineers - We are strategic brand consultants who blend together real expertise in branding, strategy, innovation and insight.%%page | Digital Love | Scoop.it
We are a Global Strategic Brand Consultancy. Our consultants blend real expertise in Branding Strategy & Innovation all underpinned by consumer insight.
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Expand Your Publishing Reach on LinkedIn and Medium

Expand Your Publishing Reach on LinkedIn and Medium | Digital Love | Scoop.it
Further your content’s reach with this how-to guide for publishing on LinkedIn and Medium, plus we share three bonus tips – Content Marketing Institute.
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Mondelez, Heineken Take The Programmatic Bull By The Horns | AdExchanger

Mondelez, Heineken Take The Programmatic Bull By The Horns | AdExchanger | Digital Love | Scoop.it
The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg's, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more... Continue reading »
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WWF Extinct - using youtube searches to alert people. (2015) case film | adland.tv

WWF Extinct - using youtube searches to alert people. (2015) case film | adland.tv | Digital Love | Scoop.it
The problem of extinction is growing quicker than ever. But how could this issue be highlighted?
Gael's insight:

Creative use of youtube and prerolls. 

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3 Unstoppable Forces Transforming Shopping Right Now [Infographic]

3 Unstoppable Forces Transforming Shopping Right Now [Infographic] | Digital Love | Scoop.it
3 Unstoppable Forces Transforming Shopping Right Now [Infographic] - infographic Company (Elastic Path), Digital Commerce, Mobile, Multichannel
Gael's insight:

Great multi-channel shopping sum-up + figures.

Very useful !

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5 Ways to Increase Your E-Commerce Conversion Rate - 'Net Features - Website Magazine

5 Ways to Increase Your E-Commerce Conversion Rate - 'Net Features - Website Magazine | Digital Love | Scoop.it
according to KISSmetrics, a 1 second delay in page response can result in a 7 percent reduction in conversions.
Gael's insight:

This is interesting figure : according to KISSmetrics, a 1 second delay in page response can result in a 7 percent reduction in conversions.

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Kotter's 8-Step Change Model: Implementing Change Powerfully and Successfully

Kotter's 8-Step Change Model: Implementing Change Powerfully and Successfully | Digital Love | Scoop.it
Learn how Kotter's Change Model can help you prepare for change thoroughly so that you can implement it successfully.
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Leading Change: Why Transformation Efforts Fail

Leaders who successfully transform businesses do eight things right (and they do them in the right order).
Gael's insight:

Oldie and Goodie

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Les business models innovants du numérique

Les business models innovants du numérique | Digital Love | Scoop.it
L'innovation technologique révolutionne les business models, remettant en question les méthodes marketing qui régissent l'innovation produit. Retour sur le modèle d'affaire de ces flibustiers de la nouvelle économie.
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Keywords to the Wise - AdWords Help

Keywords to the Wise - AdWords Help | Digital Love | Scoop.it
A Guide to Keywords and Targeting
Keywords connect your ads with users and their searches. Effective keyword management helps you reach the ri
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The Changing Face of B2B Marketing

The Changing Face of B2B Marketing | Digital Love | Scoop.it
B2B influencers are likely younger than expected, and you need to make sure you're reaching them where they are and providing them with the content they're seeking. That means stepping up the intensity in your search, mobile, and video efforts. Delivering content-rich mobile and video experiences is now critical to successfully reaching your B2B customers and moving them through the path to purchase.
Gael's insight:

Great sum-up of factors and touch-points influencing B2B customer journey.

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FMCG online sales to reach $130 billion by 2025 - Global site - Kantar Worldpanel

FMCG online sales to reach $130 billion by 2025 - Global site - Kantar Worldpanel | Digital Love | Scoop.it
FMCG online sales to reach $130 billion by 2025
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Premium Packaging Increases Social Shares, May Reduce Returns

Premium Packaging Increases Social Shares, May Reduce Returns | Digital Love | Scoop.it
FMOT + SMOT * ZMOT = WAW
Gael's insight:
FMOT + SMOT * ZMOT = WAW When packaging comes back to digital.
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10 User Experience Testing Tools Marketers Need to Know About

10 User Experience Testing Tools Marketers Need to Know About | Digital Love | Scoop.it
No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the ...
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Digital Ad Creative Checklist - 'Net Features - Website Magazine

Digital Ad Creative Checklist - 'Net Features - Website Magazine | Digital Love | Scoop.it
Gael's insight:

Most interesting is logo placement :

Obviously related to where the CTA is.

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How to Leverage Storytelling for eCommerce Success | The Daily Egg

How to Leverage Storytelling for eCommerce Success | The Daily Egg | Digital Love | Scoop.it
Stories have been a part of our communications for thousands of years and make a lasting impression on us. Use storytelling on your site to increase sales.
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How to Write the Highest-Performing AdWords Ads, Ever

How to Write the Highest-Performing AdWords Ads, Ever | Digital Love | Scoop.it
With such limited space and tons of competition, writing AdWords ads is a pain. To stand out, make sure you're using these battle-tested tactics.
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Infographie | Web design : les cinq tendances marquantes de 2015

Infographie | Web design : les cinq tendances marquantes de 2015 | Digital Love | Scoop.it

Top 5 trends 2015 for web design by Bowen Media agency

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