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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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Further Evidence Showing How Display Media Impacts Search

Further Evidence Showing How Display Media Impacts Search | Digital Love | Scoop.it

The results speak for themselves -  display does impact search"

Gael's insight:

Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.

21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website

9% investigate the product, brand, or company through social media venues or message boards.

Overall, 52% of Internet users actively respond to display advertising in some way.

Study also showed that 67% of online users are driven to search from exposure to some offline channel.

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How to Align Search With the Rest of Your Campaigns

How to Align Search With the Rest of Your Campaigns | Digital Love | Scoop.it
Regardless of vertical or brand, the path to purchase is complex. Your target audience doesn't see channels - they perceive your brand across the entire digital and offline spec...
Gael's insight:

Outstanding search strategy sum up !

Across the entire brand experience, search is the tool that helps consumers close the gap between intent and transaction. 

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