The results speak for themselves - display does impact search"
Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.
21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website
9% investigate the product, brand, or company through social media venues or message boards.
Overall, 52% of Internet users actively respond to display advertising in some way.
Study also showed that 67% of online users are driven to search from exposure to some offline channel.