Digital Love
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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Is your brand too reliant on short-term sales?

Is your brand too reliant on short-term sales? | Digital Love | Scoop.it
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications.
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Further Evidence Showing How Display Media Impacts Search

Further Evidence Showing How Display Media Impacts Search | Digital Love | Scoop.it

The results speak for themselves -  display does impact search"

Gael's insight:

Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.

21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website

9% investigate the product, brand, or company through social media venues or message boards.

Overall, 52% of Internet users actively respond to display advertising in some way.

Study also showed that 67% of online users are driven to search from exposure to some offline channel.

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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness? | Digital Love | Scoop.it


What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.


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malek's curator insight, June 15, 2016 7:36 PM

shifting paradigm?