The results speak for themselves - display does impact search"
Our study revealed that 31% of Internet users INITIALLY respond to online display advertising by clicking on an ad, while 27% respond by searching for the product, brand, or company by launching a search on a search engine.
21% of Internet users respond to display advertising by typing the company URL into their browser and directly navigating to the website
9% investigate the product, brand, or company through social media venues or message boards.
Overall, 52% of Internet users actively respond to display advertising in some way.
Study also showed that 67% of online users are driven to search from exposure to some offline channel.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.