Digital Love
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
Curated by Gael
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness? | Digital Love | Scoop.it


What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.


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malek's curator insight, June 15, 2016 7:36 PM

shifting paradigm?

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WARC Innovation Awards | WARC

WARC Innovation Awards | WARC | Digital Love | Scoop.it
The WARC Innovation Awards recognise innovative thinking that delivers tangible results.
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Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart

Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart | Digital Love | Scoop.it
Amazon.com Inc. has invited some of the world's biggest brands to its Seattle headquarters in an audacious bid to persuade them that it's time to start shipping products directly to online shoppers
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Is your brand too reliant on short-term sales?

Is your brand too reliant on short-term sales? | Digital Love | Scoop.it
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications.
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Meitu’s new phone includes a dual pixel front camera and AI-powered beautification

Meitu’s new phone includes a dual pixel front camera and AI-powered beautification | Digital Love | Scoop.it
Selfie app and phone company Meitu has unveiled its latest smartphone, which doubles down its focus on selfie cameras and beautification. Meitu went public..
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it
Nikita caught up with Brad Folkens ahead of the Deep Learning Summit to hear his thoughts on the factors that have enabled recent advancements in image recognition, the main problems being addressed in the deep learning space, and the problems CloudSight solve. Plus, Brad's predictions for computer vision in the next 5 years.
Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach | Digital Love | Scoop.it
At industry event Marcos de Quinto says Coke's digital strategy has not been smart.
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PowerPoint-itis

PowerPoint-itis | Digital Love | Scoop.it
When James Thompson started his job as Diageo CMO, he tallied the number of presentation slides he was exposed to in his first two months of meetings. The final
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5 Types of Consumer Co-Creation Research - The Strategy Distillery

5 Types of Consumer Co-Creation Research - The Strategy Distillery | Digital Love | Scoop.it
A summary of the key types of consumer co-creation research methodologies and an overview of some of their main strengths and weaknesses.
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Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine

Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine | Digital Love | Scoop.it

By Derek Miller,: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who customers are.

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7 Tips for Better Image SEO - 'Net Features - Website Magazine

7 Tips for Better Image SEO - 'Net Features - Website Magazine | Digital Love | Scoop.it

7 Excellent Tips for Better Image SEO

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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Digital Love | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.
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Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news

Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news | Digital Love | Scoop.it
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017. But fear not – Skynet, from the popular Terminator movies, does not feature among the leading digital assistants. Instead, Google Assistant will ... [Read more...]
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Alexa learns to talk like a human with whispers, pauses & emotion

Alexa learns to talk like a human with whispers, pauses & emotion | Digital Love | Scoop.it
Amazon's Alexa is going to sound more human. The company announced this week the addition of a new set of speaking skills for the virtual assistant, which..
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FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age?

FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age? | Digital Love | Scoop.it
'Companies that will take bets all along, even big bets, but not bet-the-company bets will prevail' Jeff Bezos In our times of transition and
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FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it

FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it | Digital Love | Scoop.it
FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it

"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."

Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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How to Start SEO with 1 Quick Test and 3 Small Steps

How to Start SEO with 1 Quick Test and 3 Small Steps | Digital Love | Scoop.it
Discover how to start SEO with a quick and easy test. Follow three simple steps to prove to yourself (and your boss) that the results are worth the effort.
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How to Build Content Google & Users Love - 'Net Features - Website Magazine

How to Build Content Google & Users Love - 'Net Features - Website Magazine | Digital Love | Scoop.it
:: By Travis Bliffen, Stellar SEO :: Not so long ago you could take almost any content and force it to rank with enough links, in some cases, you still can today. If you step back to look at the big picture though, you will see a clear shift in th
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Co-creation: 5 examples of brands driving customer-driven innovation

Co-creation: 5 examples of brands driving customer-driven innovation | Digital Love | Scoop.it
With their innovative co-creation projects, these big, multi-national brands are taking customer-driven innovation to the next level.
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Most Common Design Barriers to Conversion - 'Net Features - Website Magazine

Most Common Design Barriers to Conversion - 'Net Features - Website Magazine | Digital Love | Scoop.it

"It doesn't take much for a Web visitor to leave - never to become a buyer". By Amberly Dressler.

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Need for Speed: Why an Investment in Site Speed is an Investment in Success - 'Net Features - Website Magazine

Need for Speed: Why an Investment in Site Speed is an Investment in Success - 'Net Features - Website Magazine | Digital Love | Scoop.it
40 percent of all online shoppers abandon a website if it takes more than three seconds to load,
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The Science of Waiting … and Waiting … for Your Page to Load

The Science of Waiting … and Waiting … for Your Page to Load | Digital Love | Scoop.it
Web designers are getting better and better at manipulating how you perceive wait time online.
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Quantum Computers Don’t Make Sense. But This One Makes Music

Quantum Computers Don’t Make Sense. But This One Makes Music | Digital Love | Scoop.it
A composer seeks to eavesdrop on the illogic at the heart of computing's next wave.
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