We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
"The internet, though, was not invented so marketers could run internet ads."
“The Internet created a massive choice problem and then started to solve it with reviews and recommendations...But now there’s a new choice problem: choice of review. Too many reviews are as bad as no reviews.”
Google is still struggling to monetise its dominance of the mobile market with cost per click advertising rates dropping 2% in its latest quarter. Despite an increase in clicks, the average cost per click declined for the 12th consecutive quarter, heaping pressure on the media giant’s objective to convince advertisers to pay more for mobile ads amid greater competition from Facebook and Twitter.
While the service was once free, Google has also unveiled a new Express membership, which works similar to Amazon Prime, bringing same-day or overnight delivery on eligible orders of more than $15, as well as ‘first dibs’ on delivery windows. The membership costs $95 per year or $10 per month. If that commitment’s too punchy, you can pay $4.99 per order →
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.