iTunes UAL ? | UAL digital baseline | Digital Literacy - Education |

I think before jumping into iTunes U, UAL really needs to have a plan/strategy for how it manages its internal video production and how it archives/makes available and licenses video it produces. Ual really needs to establish a unified cross college systems for regular video production and archiving, then it can select from its own Ual video pot the ‘best/most appropriate’ videos to feed through to commercial channels in specific contexts like iTunes (learning videos, marketing etc), YouTube etc.