"Do we really need measures of online reputation? Can our worth be measured by the amount of Twitter followers we have or by how many +1s we receive on Google+?
Klout, Peerindex and other social reputation measuring sites are constantly bombarding web users with statistics about their 'true reach', 'amplification' and 'influence'. It all sounds very grand. And yet what is the actual value of these metrics? What does it mean that I currently have a Klout score of 60? This number is calculated among other things, on an analysis of my recent web activity on Twitter, Facebook and Google+ over the last 90 days."
Pamela Tate, president and chief executive of the Council for Adult and Experiential Learning, based in Chicago, said digital literacy, including understanding social networking, is now a required skill.
“They are essential skills that are needed to operate in the world and in the workplace,” she said. “And people will either need to learn through formal training or through their networks or they will feel increasingly left out.”
For most people looking for a job, she said, it is vital that they understand how to use LinkedIn and other social tools to network and present themselves online. “If you don’t have a LinkedIn or Facebook account, then employers often don’t have a way to find out about you,” she said.
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