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Aktuelle Entwicklungen und Innovationen im digitalen Bereich, mit zusätzlichen Fokus auf die digitale Vermarktung
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„Mobile-Friendly“: Google markiert mobiloptimierte Seiten in den Suchergebnissen

„Mobile-Friendly“: Google markiert mobiloptimierte Seiten in den Suchergebnissen | E-Labs | Scoop.it
Google zeigt ab sofort in den Suchergebnissen an, ob eine Website für mobile Nutzer optimiert ist. In Zukunft könnte die „Mobile Friendliness“ sogar zum Ranking-Faktor avancieren.
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Smartwatch payments challenged by lack of consumer interest: report - Mobile Commerce Daily - Research

Smartwatch payments challenged by lack of consumer interest: report - Mobile Commerce Daily - Research | E-Labs | Scoop.it
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Why Beacons are the Future of Customer Engagement

Why Beacons are the Future of Customer Engagement | E-Labs | Scoop.it
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Cross-channel attribution is about more than campaigns and touch points

Cross-channel attribution is about more than campaigns and touch points | E-Labs | Scoop.it
First-touch. Last touch. Everything in-between. Historically, attribution has been all about touch points. You ran a campaign across ad networks, affiliate site
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LEAD digital: Senioren sind aufgeschlossen für Native Advertising

LEAD digital: Senioren sind aufgeschlossen für Native Advertising | E-Labs | Scoop.it
Vielleicht sind sie eine der Zielgruppen mit der höchsten Affinität zu Native Advertising: Best Ager. Denn wer die Apotheken Umschau eifrig liest, den schrecken auch im Netz Werbeplatzierungen im r...
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PayPal Rolls Out One-Touch Mobile Checkout For Apps | TechCrunch

PayPal Rolls Out One-Touch Mobile Checkout For Apps | TechCrunch | E-Labs | Scoop.it
Mobile commerce today is still challenging with complicated checkout flows that see users bouncing between screens, and having to tap out their personal..
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Fahrkarten und Fahrgastinformationen auf der Armbanduhr

Fahrkarten und Fahrgastinformationen auf der Armbanduhr | E-Labs | Scoop.it

Fahrkarten und Fahrgastinformationen auf der Armbanduhr

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Is Web Analytics Dying? 5 Reasons this isn't the case!

Is Web Analytics Dying? 5 Reasons this isn't the case! | E-Labs | Scoop.it
The need to know about your audience is the key to Web Analytics, but with all the recent changes and tracking users becomes more complicated where does that leave our Web Analytics industry?
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Infografik: Mehr Traffic bedeutet nicht höhere Kaufwahrscheinlichkeit

Infografik: Mehr Traffic bedeutet nicht höhere Kaufwahrscheinlichkeit | E-Labs | Scoop.it
Die Grafik zeigt Kaufwahrscheinlichkeit und Traffic deutscher Online-Shops.
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So sollten Display Ads in der Telekommunikations-Branche aussehen

So sollten Display Ads in der Telekommunikations-Branche aussehen | E-Labs | Scoop.it
Die Analyse von 111 Kampagnen liefert sechs Faktoren für erfolgreiche Display-Ads im Bereich Telekommunikation.
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Google Blurs The Line Between Web And Native Apps On Android

Google Blurs The Line Between Web And Native Apps On Android | E-Labs | Scoop.it


At Google I/O, Chrome Director of Product Management Avni Shah introduced the new version of Chrome coming in the next Android update dubbed Android L. The company wants to blend native apps with web tabs.

And the end of native apps as we know them could be closer than we might think.

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Can Apps Help Streamline Mobile Travel Sales?

Can Apps Help Streamline Mobile Travel Sales? | E-Labs | Scoop.it

"Companies that are serious about commerce and trying to get people to buy—whether it’s hotel or rooms or flights or anything in between—are investing in mobile applications."

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The Importance of Personalization

The Importance of Personalization | E-Labs | Scoop.it
Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon.
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EmTech: Google’s Astro Teller Says Its “Loon" Balloons Will Ring the Globe in 2015 | MIT Technology Review

EmTech: Google’s Astro Teller Says Its “Loon" Balloons Will Ring the Globe in 2015 | MIT Technology Review | E-Labs | Scoop.it
Google X research lab boss Astro Teller says experimental wireless balloons will test delivering Internet access throughout the Southern Hemisphere by next year.
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Angriff auf Google Maps: Nokia bringt Here Maps auf Android

Angriff auf Google Maps: Nokia bringt Here Maps auf Android | E-Labs | Scoop.it
Die Kartenanwendung ist vorerst exklusiv auf Samsung Galaxy-Smartphones verfügbar. Auch für die Smartwatch Gear S baut Nokia eine Integration der Maps.
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Website für die neue urbane Mobilität | werbewoche

Website für die neue urbane Mobilität | werbewoche | E-Labs | Scoop.it
Catch a Car ist das erste stationsungebundene Carsharing-Angebot der Schweiz, heisst es in einer Mitteilung der Agentur vom Mittwoch. Seit Anfang Woche können Member Autos in Echtzeit orten, ihre Wunschstrecke zurücklegen und danach kostenlos auf einem freien Parkplatz in der Catch-Car-Zone abstellen.
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Postfinance forciert Entwicklung einer Mobile-Payment-Lösung - Netzwoche

Postfinance forciert Entwicklung einer Mobile-Payment-Lösung - Netzwoche | E-Labs | Scoop.it
Postfinance hat das Unternehmen Monexio mit Sitz in Bern gegründet. Laut der Handelszeitung will sie mit der Aktiengesellschaft den digitalen Zahlungsverkehr vorantreiben.
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E-Mail-Marketing: der digitale Dauerbrenner

E-Mail-Marketing: der digitale Dauerbrenner | E-Labs | Scoop.it
Diese Flammen sind nicht zu löschen: die vielmals totgesagte E-Mail ist nach wie vor angesagt und für die Kundengewinnung das Nonplusultra.
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You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy | E-Labs | Scoop.it
This article covers the relationship between the mobile web and responsive web design and how to apply responsive design intelligently.
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19 Obvious A/B Tests You Should Run on Your Website

19 Obvious A/B Tests You Should Run on Your Website | E-Labs | Scoop.it
The real problem with CRO is in knowing how to start and what to test. This post covers the latter.
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CityPass takes next step toward mobile ticketing to top attractions

CityPass takes next step toward mobile ticketing to top attractions | E-Labs | Scoop.it

A company that bundles pre-paid admission tickets for top attractions in several cities around the country is planning to go mobile.

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Google Blurs The Line Between Web And Native Apps On Android

Google Blurs The Line Between Web And Native Apps On Android | E-Labs | Scoop.it


At Google I/O, Chrome Director of Product Management Avni Shah introduced the new version of Chrome coming in the next Android update dubbed Android L. The company wants to blend native apps with web tabs. The end of native apps as we know them could be closer than we might think.


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Google Blurs The Line Between Web And Native Apps On Android

Google Blurs The Line Between Web And Native Apps On Android | E-Labs | Scoop.it

At Google I/O, Chrome Director of Product Management Avni Shah introduced the new version of Chrome coming in the next Android update dubbed Android L. The company wants to blend native apps with web tabs. And the end of native apps as we know them could be closer than we might think.

more...
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