Digital communication - healthcare & medicine
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Digital communication - healthcare & medicine
Digital communication in pharma industry, health care, medicine, doctors, patients, health
Curated by Karin Benckert
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How pharmaceutical companies engage nurses online

How pharmaceutical companies engage nurses online | Digital communication - healthcare & medicine | Scoop.it
With nurses being among the most digitally engaged healthcare professionals on social media, pharmaceutical companies are planning ways in which to engage with them better online. Here are two case st...

Via Marie Ennis-O'Connor
Karin Benckert's insight:

Intressant att höra hur bl a Sanofi resonerar utifrån sjuksköterskans viktiga roll för patienter.

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Alexandre Gultzgoff's curator insight, March 5, 2015 5:44 AM

for my UK colleagues

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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | Digital communication - healthcare & medicine | Scoop.it

Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. 


Via Olivier Delannoy, COUCH Medcomms, Philippe Marchal
Karin Benckert's insight:

Även om den här artikeln inte specifikt tar upp svenska webbplatser  är genomgången av läkemedelsföretagens webbar värd att kolla på. Författaren sätter fingret på en grundläggande fråga i digital kommunikation - utifrån vems situation tar kommunikationen sin utgångspunkt? Enkelt uttryckt - pratar vi inifrån och ut eller utifrån och in? Det blir så väldigt tydligt när man placerar webbplatserna på olika axlar och ser hur företagen i branschen positionerar sig och vilka positioner som är lediga. Det blir spännande att följa utvecklingen och se vilka som är villiga att göra en förflyttning och hur en webbplats på den nya positionen kommer se ut. 

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The 4 things your mobile health app needs for a breakout in 2015

The 4 things your mobile health app needs for a breakout in 2015 | Digital communication - healthcare & medicine | Scoop.it
App developers who can help providers and patients improve compliance to prescribed regimens and reduce costs will be the winners in the mobile health space in 2015 and the years to come.

Via Emmanuel Capitaine
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9 Healthcare Innovations Driven By Open Data - InformationWeek

9 Healthcare Innovations Driven By Open Data - InformationWeek | Digital communication - healthcare & medicine | Scoop.it
Startups are using big, open data to power apps and tools designed to keep people healthier -- and we're not just talking about Watson.

Via Marc Phippen
Karin Benckert's insight:

Kul med så många olika exempel. Speglar den spretighet som präglar området just nu.

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Growth of Digital Pharmaceutical Marketing Tactics Targeting Physicians Requires New Industry Standards, According to Penn Researchers

A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania’s Perelman School of Medicine and Leonard Davis Institute of Health Economics, describes various digital...

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Five Imperatives for Pharma’s Digital Health Strategy

Five Imperatives for Pharma’s Digital Health Strategy | Digital communication - healthcare & medicine | Scoop.it
Digital has been cited as a marketing strategy for Pharma. However, a true strategy must embrace the introspective examination of key issues. Who is the customer? What is the role of Digital in overall corporate strategy? How do we shift from the traditional marketing and sales infrastructure, strategy, and metrics to one in which digital technologies are incorporated into all corporate silos?

Via Philippe Marchal
Karin Benckert's insight:

Ytterligare viktiga aspekter på varför läkemedelsbranschen behöver prioritera sin digitala strategi och omvandla det till aktiviteter.

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Who on Earth Follows #Pharma on Twitter?

Who on Earth Follows #Pharma on Twitter? | Digital communication - healthcare & medicine | Scoop.it
Click on image for enlarged view.Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its products.
Even PhRMA, the U.S.

Via Emmanuel Capitaine
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Story Strategy: The Key to Effective Pharma Marketing

Story Strategy: The Key to Effective Pharma Marketing | Digital communication - healthcare & medicine | Scoop.it

The Pharma marketing and sales game is changing. The days of in-person, face-to-face sales driving the process are numbered. Today a new approach is needed to grab attention, build relationships, and earn trust with prospects. Prospects today conduct as much as 60% of their research online before engaging a salesperson. The pharma sales pro is no longer the gatekeeper of product information. Prospects know pharma product data is available online. They can by-pass the pharma sales rep and learn about new pharma products, clinical studies, and even pricing and incentives. Content Marketing is a must today to gain the attention of prospects early in the buying journey. Content marketing also helps build the relationship and earn the trust of the prospect. Pharma sales reps need the backing of effective content marketing to make their face-to-face time with prospects pay off in sales.


Via Dinesh Chindarkar
Karin Benckert's insight:

Gör din hemläxa för lyckad content strategi gäller förstås även för läkemedelsbranschen.

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mHealth: The Most Underutilized Force in Patient Engagement?

mHealth: The Most Underutilized Force in Patient Engagement? | Digital communication - healthcare & medicine | Scoop.it
Is mHealth the most underutilized Force in Patient Engagement? James Dias, CEO at Wellbe shares how we can leverage mhealth to improve healthcare.

Via eMedToday, Art Jones
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The doctor will see you now -- through Google

The doctor will see you now -- through Google | Digital communication - healthcare & medicine | Scoop.it

Google seems to be getting smarter all the time. It’s already a sort of virtual encyclopedia. Now, for at least some users, it’s behaving like a wise, caring parent that will not only tell you to see a doctor but will actually make it happen.

 

Developer Jason Houle noticed an interesting feature when he googled “knee pain” on an Android device recently: Google was offering him to “talk with a doctor now” through a video chat. He posted a screenshot to Reddit on Friday, and Engadget confirmed yesterday that Google was indeed testing the feature.

 

The extraordinary aspect of the feature is that it suggests Google does actually harbor major ambitions for its expert-chatting feature, Helpouts, specifically in the domain of health care.


Via Alex Butler
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Social media for patients, platform by platform: a visual guide

Social media for patients, platform by platform: a visual guide | Digital communication - healthcare & medicine | Scoop.it

Via Andrew Spong
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Helen Adams's curator insight, September 30, 2014 6:22 AM

How patients interact with social media

Ignacio Fernández Alberti's curator insight, October 8, 2014 2:53 PM

agregar do visión ...

Tiziano Galli's curator insight, November 4, 2014 5:17 AM

Esiste un social per ogni esigenza nel mondo della salute e questa semplice tabella distingue molto bene i pretesti e i presupposti che legano le diverse piattaforme agli obiettivi dei pazienti.

 

A questa, andrebbe abbinata una tabella con la distribuzione demografica per sesso ed età degli utenti nei differenti Social network,  perchè esiste anche la via contraria.

 

Cioè gli operatori sanitari e i centri che si muovono in termini di servizi e di specialità indirizzando le proprie strategie di comunicazione sulle piattaforme dove sono piu' frequenti i propri target di interesse.

 

Un ginecologo puo' esporsi non puo' evitare Pinterest, dove il target femminile è molto rappresentato.

 

Vi sono altri usi possibili e alternativi, qui non segnalati, riscontrabili in contesti favorevoli.

 

Ecco alcune situazioni:

 

L'uso di Twitter per la "Patient/customer care", ovvero la chat medico paziente (il termine Tweetchats segnalato è generico e io lo intendo qui come paziente-paziente) o psicologo o psichiatra. In questo ambito possiamo citare App alternative come gli instant messaging, What's up, Viber etc etc

 

L'uso di Skype va affiancato a quello di Google+ e gli Hangouts con simili prerogative o, come ho visto proporre, di sedute di psicoterapia, se pure con mille cautele e approccio deontologico adeguato da parte del sanitario.

 

Infine l'uso di Tumblr che ha spiccate caratteristiche Social e uso molto frequente, specie fra i giovani, soprattutto in certe aree va citato, ma  fa da riferimento per la categoria "Blog".

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Pharma mis-steps when engaging digitally with docs

Pharma mis-steps when engaging digitally with docs | Digital communication - healthcare & medicine | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.

That is one of the major conclusions of a new report from research specialist Cello Health Insight carried out amongst physicians across the UK, including 300 GPs. The study did find, however, that whilst the use of digital resources has grown substantially amongst HCPs over the past five years, face-to-face interactions still carry the biggest weight.
 
The research, conducted online in conjunction with M3 Global Research, found that two-thirds of UK physicians are active users of general social media sites such as Facebook (8%), Twitter (8%), Linkedin (19%), Wikipedia (49%) and YouTube (23%). However, there has also been “an enormous growth of specialist healthcare websites over the past five years”, with three-quarters having used Doctors.net.uk within the last month (the survey ran to August 20). Of those who use it, 61% now do so on a daily basis, with the main reason for using such sites being to receive information from peers (74%).


-----------More on this topic-----------

Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are either "current users" (52%) or "likely/very likely" users (19%) of "restricted online communities" (such as Sermo). In this case, "use" means sharing medical information and staying up to date professionally. See chart above and more here: 

Physicians Prefer Gated Social Media Communities


Via Pharma Guy
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Pharma Guy's curator insight, September 20, 2014 9:11 AM


A "Comuniti" for Healthcare Professionals: Univadis in France Gets Social 

Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. 

Airs LIVE on: Wednesday, 24 September 2014 | 8:00 AM Eastern 

Click here for more information and instructions for listening.

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Is the healthcare Industry digitally fit ? Survey from cap gemini

Is the healthcare Industry digitally fit ? Survey from cap gemini | Digital communication - healthcare & medicine | Scoop.it
This paper is a PoV on the state of digital readiness of the healthcare industry globally.

Via Olivier Delannoy
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Novo Nordisk talks up its broader strategy for diabetes marketing

Novo Nordisk talks up its broader strategy for diabetes marketing | Digital communication - healthcare & medicine | Scoop.it

Going “beyond the pill” doesn’t just mean devising new digital technologies to market a drug or promote medication adherence with software tools. Sometimes it means engaging patients in their patient journey long before a drug enters into the equation — and hoping it pays dividends later on.


Via Marc Phippen
Karin Benckert's insight:

Bra perspektiv med utgångspunkt från patienten - redan innan de blivit patient s a s.

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Survey: Patients expect more from pharma companies

Survey: Patients expect more from pharma companies | Digital communication - healthcare & medicine | Scoop.it
In today’s so-called consumer-driven landscape, no provider is exempt from the shifting attitudes. When it comes to pharmaceutical companies, it turns out patient expectations — not wishes, mind you —...

Via Philippe Marchal
Karin Benckert's insight:

Undersökning från 2013 men fortfarande aktuellt.

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How pharma should harness mobile technology

How pharma should harness mobile technology | Digital communication - healthcare & medicine | Scoop.it
A huge proportion of the adult population now carries a smartphone, so pharma and healthcare providers need to look to this 'doctor in your pocket' potential to augment the face-to-face consultation, improve medicines adherence and inform better...

Via Marie Ennis-O'Connor
Karin Benckert's insight:

Att patienten efterfrågar möjligheten till "en doktor på fickan" i o m smartphones kan konstateras. Och hälso- och sjukvården är inne på samma spår. Det handlar inte om att ersätta det personliga mötet utan med nya lösningar erbjuda en bättre vård. Varför ska läkemedelsindustrin vänta på att tredjepartsbolag förstått och skapat lösningar som möter hälso- och sjukvårdens behov? Nej, det är nu läkemedelsindustrin kan göra skillnad och ta en aktiv roll i formandet av framtidens sjukvård genom att leda utvecklingen i t ex appar för att öka behandlingsföljsamheten hos patienten. På så vis finns fina möjligheter att leverera värde "after the pill" till hälso- och sjukvården. 

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How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia

How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia | Digital communication - healthcare & medicine | Scoop.it

Bryan Timlin always carries an iPhone and an Android phone.

 

The 57-year-old is an app and graphic designer with a Michigan company calledOptHub, but he doesn’t carry two phones for work. He carries the iPhone because that’s what he likes, and he carries the Android because it’s what he needs.

 

The Android phone monitors his behavior. Five years ago, Timlin was diagnosed with rapid-cycling bipolar disorder, a mental illness characterized by four or more manic or depressive episodes a year. Some episodes, he says, can last as long as eight weeks. “Being bipolar is like jumping out of an airplane knowing you don’t have a parachute on,” he says. “You know you’re going to be hurt, but the high is so euphoric that it’s worth the risk. You can deal with the consequences later.” With his Android phone, he hopes to deal with these moments in other ways.


Via Alex Butler
Karin Benckert's insight:

Otroligt - det här är verkligen något som kan göra skillnad i människors liv. Och inte bara för den som är sjuk utan för alla människor.

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Arielle Gold's curator insight, November 24, 2014 2:10 PM

This article discusses one of the many smart phone applications that has been created in order to help alleviate the symptoms of Schizophrenia, and other unpredictable mental disorders (Alba, 2014). The primary application that is discussed is called "Priori" (Alba, 2014). Priori is designed to monitor a patient's tone when he is speaking, along with the periods of time that he isn't speaking (Alba, 2014). It focuses on the speed and tone of his talking, and any rapid changes in topic that may occur (Alba, 2014). Any offsets that Priori records in the patient's regular way of communicating may help him to better predict an impending Schizophrenic episode. These sort of episodes can not only be dangerous to ones-self, but potentially to those around the individual experiencing the episode (Myers & Myers, 2008). Symptoms may include something as basic as laughing or crying at inappropriate times, or potentially as severe as immobility and even hallucinations (Myers & Myers, 2008). Schizophrenia is considered to be one of the most severe examples of "psychosis," or "a broad term for a disorder marked by irrationality, distorted perceptions, and lost contact with reality (Myers & Myers, 2008, p. 562)," because it may not necessarily be consistent, and can be onset at any given time (Alba, 2014). With that being said, although Priori is still in it's developmental phase, this application has the potential to warn patients and their doctors of an impending episode, so that they can better prepare, and ideally make the episode minimally damaging to the patient, and those around him/her (Alba, 2014).

 

This article is very well-written, and appears to be reliable because of several different sources cited throughout, including Dr. Jeffrey Lieberman, a psychiatrist in chief at the New York-Presbyterian Hospital/Columbia University Medical Center (Alba, 2014). Any scientific information that was included about Schizophrenia or other mental disorders seemed to be accurate because it was given to the author by physicians, and even an actual mental disorder patient, named Bryan Timlin (Alba, 2014). If I were to recommend any changes in order to help the author verify the accuracy of this article, I would suggest the inclusion of a full reference page that will give any contributors all of the credit that they deserve, while giving readers the tools to do some research on their own.

 

The following is the full-text citation of the textbook that I discussed in my review of this article, along with a citation for the article itself:

 

Alba, D. (2014, November 20). "How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia" - Wired. Retrieved from http://www.wired.com/2014/11/mental-health-apps/

 

Myers, D. G., & Myers, D. G. (2008). Schizophrenia. In Exploring Psychology in Modules(9th ed., pp. 562-568). Retrieved from http://books.google.com/books?id=ReckAAAAQBAJ&printsec=frontcover&authuser=2&source=gbs_ge_summary_r&hl=en&output=reader&pg=GBS.PA568

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Samsung wants its sensor-packed Simband to change your life for the better - Digital Trends

Samsung wants its sensor-packed Simband to change your life for the better - Digital Trends | Digital communication - healthcare & medicine | Scoop.it
Samsung has revealed the Simband, a complex health and fitness monitor worn on the wrist, which is designed to promote a healthy lifestyle, instead of focusing on daily step counts.

Via Emmanuel Capitaine
Karin Benckert's insight:

Ser bra ut. Men min handled är så smal så jag undrar om det finns plats för all data? Finns det en dam-modell månne?

 

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5 Social Media Trends Related to Healthcare

5 Social Media Trends Related to Healthcare | Digital communication - healthcare & medicine | Scoop.it

Social Media is playing an increasing role in healthcare. That’s not surprising since 73% of adults who use the Internet use some of the social media platforms. Physicians also spend twice as much time consulting online resources than traditional print. Statistics also show that between 70 and 75 percent of U.S. citizens look to the internet for healthcare information.


Via Marie Ennis-O'Connor
Karin Benckert's insight:

Japp, användandet av sociala medier inom hälso- och sjukvården kommer öka. Hur kommer ditt engagemang se ut?

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Ochsner Health’s Epic EHR Integrates with Apple HealthKit

Ochsner Health’s Epic EHR Integrates with Apple HealthKit | Digital communication - healthcare & medicine | Scoop.it
Ochsner Health System it is the first Epic Systems client to successfully integrate its EHR with the new Apple HealthKit.
Karin Benckert's insight:

bra exempel på aktörer inom Apple HealthKit

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"For those of us with chronic disease, the digital health revolution has failed so far"

"For those of us with chronic disease, the digital health revolution has failed so far" | Digital communication - healthcare & medicine | Scoop.it

Anna McCollister-Slipp writes:

 

"The digital health revolution has failed... so far. The industry that has grown up around it -- to cheer it on and promote its potential -- is thriving. But while those who organize conferences, found coalitions and work as consultants gain acclaim, write books and give TED talks, patients and physicians wait for the promise of the digital health revolution to become a reality.

 

We're tired of waiting.

 

For those of us with chronic disease, a digital health revolution is the best chance we have. We need it to succeed. We're desperate for innovation that works. We have experienced tremendous developments and intuitively grasp the potential, but when we peruse the app store and download a few, their usefulness rates as "meh" at best."


Via Andrew Spong
Karin Benckert's insight:

Bra beskrivning av situationen för kroniskt sjuka som skulle kunna se helt annorlunda ut.

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Andrew Spong's curator insight, October 16, 2014 5:56 AM

I have a great deal of sympathy with Anna's position.

 

At present, digital health is more hype than help for patients.

Michael Seres's curator insight, November 4, 2014 4:59 AM

I'm not entirely sure I agree with this. Personally #digitalhealth has enabled me to share outcomes and solve practical solutions but we still have a long way to go. Thoughts?

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Social Media explained by patients

Social Media explained by patients | Digital communication - healthcare & medicine | Scoop.it

A variation on a familiar meme from Jackie Cuyvers (@jackiecuyvers)


Via Andrew Spong, Dinesh Chindarkar, Fabrice Vezin, Clinique PASTEUR, Celine Sportisse, eMedToday, Art Jones
Karin Benckert's insight:

Självklart och användbart

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As sales reps see doors close for in-person visits with physicians, digital ... - MarketWatch

As sales reps see doors close for in-person visits with physicians, digital ... - MarketWatch | Digital communication - healthcare & medicine | Scoop.it
As sales reps see doors close for in-person visits with physicians, digital ...
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The Pharma Social Media Pioneering Era is Over! Long Live the Pharma Mobile App Pioneer!

For the past 4 or 5 years I have been recognizing pharma marketers who thought – and acted -- outside the “social media box” by handing out the PharmaGuy Social Pioneer Award, which is the shirt you see in the slide here. I wore that shirt at one of the first conferences – actually “unconferences” -- focused on pharma social media. It helped me stand out from the crowd and it’s a fitting symbol for how pharma social media pioneers stand out from the crowd. 

This year, I will be making the FINAL presentation of the award. 

Why final? 

For one thing, now that the FDA has finally come out with social media guidelines, it will be easier for "run-of-the-mill" pharma marketers to finally fully integrate social media into their campaigns – at least that is the hope. The crowd will co-opt the paths laid down by the pioneers, but the thrill of adventure and danger will be gone. There simply is no more real social media pioneering to be done!

So, I declare that the pharma social media pioneering era is over! Long live pharma mobile health app pioneering! 

Yes, I am here to tell you that there will be NEW pharma marketing pioneers – this time in the MOBILE arena! 

Mobile health apps represent the current “wild west” of digital marketing. As the FDA has said, their recent guidelines do NOT include mobile. Many mobile health apps created by pharma companies today are untested and some provide faulty data based on undocumented algorithms, and many lack even rudimentary privacy policies. Worst of all, many of them are poorly-conceived brochureware or flip-books that never should be apps at all! 

So, it’s time for a new award: The PharmaGuy Mobile App Pioneer Award! 

That’s all I have to say about that for now.


Via Pharma Guy
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Teva supports launch of MS help website

Teva supports launch of MS help website | Digital communication - healthcare & medicine | Scoop.it

A new eHealth website, Pow Health, has launched in Ireland to help those suffering with long term illnesses monitor their condition, with a particular focus on multiple sclerosis (MS).


Via Philippe Marchal
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