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Rescooped by Paul Battaglia from Public Relations & Social Media Insight!

Category vs. Filter for Your Ecommerce Website | Social Media Today

Category vs. Filter for Your Ecommerce Website | Social Media Today | Digital Junction |

Setting up any sort of Ecommerce store isn’t easy because there are so many things to consider.Filters versus categories isn’t usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions.


Although many don’t realize it, it’s incredibly important to understand the difference between the two for SEO reasons. If you’re starting an ecommerce store, you have to ask yourself: Would this page be better filed as a category or in a filter if I want the best SEO results?...

Via Jeff Domansky
Jeff Domansky's curator insight, August 2, 2013 1:21 PM

Very useful look at SEO vs filters in your online marketing.

Rescooped by Paul Battaglia from The MarTech Digest!

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert | Digital Junction |
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.




The Initial Steps to researching your competitors

Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.

Step 1: Where are your competitors “hanging out”?

Step 2: Should you be “hanging out” with them?

Step 3: How are your competitors presenting themselves?


Competitive Research on Twitter:

According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.

Step 1: Scope out their followers

Step 2: Do a Twitter search to find out what people are saying

Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.

Via marketingIO
Paul Battaglia's insight:

Knowing your bigger competitors can you give you insights on how to better use Social Media to engage your audience.

marketingIO's curator insight, August 15, 2013 12:56 PM

There's so much competitive information on social media that it's almost an embarassment of riches. The issue, of course, is time. There are social monitoring tools available, and the approach above is simple to follow.

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Scooped by Paul Battaglia!

Retail Marketing Trends: The Future of eCommerce

Retail Marketing Trends: The Future of eCommerce | Digital Junction |
Paul Battaglia's insight:

I very insightful article on making the most of your eCommerce strategy

SwipeZoom's curator insight, January 8, 2013 1:20 PM

Revenue generated by global eCommerce is scheduled to hit close 1 trillion dollars by 2013 (JP Morgan). So there’s no doubt that online shopping isn’t going away anytime soon. Therefore, how can one optimize their online business and prime it to generate a community and repeat customers?


Here are some tips for incorporating data + analytics into your eCommerce business in order to improve your bottom line,

Rescooped by Paul Battaglia from The MarTech Digest!

5 Emerging Sales Productivity Tools

5 Emerging Sales Productivity Tools | Digital Junction |

It's not often that we come across sales tool recommendations like this.  Good stuff to pass along to your Sales leader...


While a slew of sales productivity tools have surfaced since the social and mobile revolution, here are a few that have the potential to significantly improve your company's bottom line.


Mobile Collaboration

Product: Customer Insight for Sales OnDemand, a mobile sales intelligence app

Price: Available for free when purchasing Sales OnDemand; $80 per user per month with tiered pricing and volume discounts

Company: SAP

Web address:

For strategic sales organizations, which are typically characterized by longer selling cycles, multiple meetings, and an evaluation process before purchase approval, the tool is designed to bring together multiple account representatives who are looking for a single view of a customer throughout the sales process.


Proactive Relationships

Product: Relationship Manager, an account news alert system

Price: $99 per user per month

Company: InsideView

Web address:

For a mature company that deals mainly in the strategic account space, it's estimated that new sales generate only 10 to 20 percent of revenues, while the current install base generates about 80 to 90 percent. That's why sales intelligence software and solutions company InsideView, which currently counts 300,000 users across 1,000 client companies, launched its InsideView Relationship Manager. The product helps companies retain more repeat business and strengthen relationships by combining professional and social identity data.


Socializing Travel and Expense

Product: Concurforce, a mobile travel and expense product

Price: Pricing is transaction-based (the more you use, the less expensive each submitted report is). The mobile app is free to individual users but must be tied to a corporate account.

Company: Concur

Web address:

But what happens if a sales rep loses one—or a few—receipts? And what if a company wants to integrate travel and expense costs directly into its total opportunity costs while keeping a paper trail of all the activity right in its CRM system?

This is what online travel and expense management company Concur looked to solve with Concurforce, a mobile solution streamlining the travel and expense process. Concurforce also allows a rep to enter travel plans, receive dining recommendations, and share itineraries through an integration with Chatter, and to turn TripIt itineraries into expense reports.


Crushing the Competition

Product: Crushpath, a lead management and alert solution

Price: $29 for standalone license, $49 for license for integrated license user per month

Company: Crushpath Systems

Web address:

Think of Crushpath as a personalized customer portal in which a salesperson also gets a visualized version of how a sales story has unfolded. Through Crushpath, salespeople can gain access to all of the activities surrounding their particular deal flow in chronological order, not unlike a Facebook timeline. When a rep makes a client call, the action appears in the Crushpath platform as a geolocated map. If there is a customer email exchange, that and other communication between sales reps and their team members show up in the Crushpath application.


Sales Training 2.0

Product: Learn for Sales, a sales training platform

Price: Pricing is based on an annual subscription model, varying by user bands or specific user counts.

Company: Blackboard

Web address:

Announced at Dreamforce 2011, and Blackboard teamed up to launch Learn for Sales, a platform that gives sales teams a social learning experience by integrating with Chatter, and by tailoring dashboards and reports to sales performance and business objectives. "You can build social communities around courses and facilitate project-based learning," comments Heather Bennett, vice president of the Cloud Division at Internet Protocol phone systems provider ShoreTel, which started using Learn for Sales last January.


Via marketingIO
marketingIO's curator insight, January 2, 2013 9:21 AM

See the article at

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