I was just looking on google+ & ran across this wonderful article. (I don't know why I didn't see it yesterday).
It's full of good observations and information seen through the eyes of journalist, David Brewer, who is also a media strategist from mediahelpingmedia.org.
Here's an excerpt:
Who to curate for?
It's important to know who is going to benefit from your curation efforts. This will help you decide what to curate, what to invest time and effort in developing, and how to present the resulting material.
A journalist covering a specialism or working a beat will be probably find it easier to decide what material to curate.
A general reporter may find it more difficult. But all journalists should have areas they are interested in and all should understand the needs of their audience. So gathering material based on your interests and the needs of your audience is a good starting point.
"Journalists have been curating content for years. It’s always been an integral part of newsgathering. We may not have called it curation, but we were doing it all the same. In fact curation is an essential part of our job.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.