Just last week, rAVePublications recognized IntuiLab’s IntuiFace software as the “Best DigitalSignage Software Solution” at Digital Signage Expo 2015 (and there were plenty options to choose from!)....
There are differences between how IntuiFace and traditional digital signage platforms tackle interactive content creation, management distribution and measurement. Read this article to get the details.
A free multimedia, multi-touch showcase. Get it today.
Just released: A multimedia multi-touch showcase of top 7 trends for interactive experience design. This IntuiFace-based experience is a free download for anyone with an IntuiFace account, even a free account. It contains tons of reusable content, ensuring you're not just educated about these top seven trends but can immediately adopt them in your own work.
Are you or your business an early adopter or a late adopter? If you’re on IntuiFace Version 4.7 and IntuiLab releases Version 4.8, do you jump all over the upgrade in seconds or are you very cautious...
No surprise, we’re often asked by prospects for PC recommendations. This is not an easy question to answer. Of course, we have our minimum recommended technical specifications but the operative word...
Forrester released its list of top technology trends for 2014 through 2016.
Considering one of the founding motivators behind IntuiLab is expressed by #1 - the convergence of physical and digital worlds - you can imagine we'd have great affinity for Forrester's list even if the other nine items included insights like "Rebirth of corded, analog phones". In fact, there is much here we have seen and endorse.
And can I be more biased about the importance of a quality digital experience? Back in May we transitioned from talking about presentation creation to talking about experience creation for this very reason. Interactivity creates immersion, and immersive software is not just a tool, it's an experience. This is very hard by the way and even with IntuiFace one can create bad experiences - but it's a lot harder. :-)
Have you checked back and read Forrester's technology trend predictions in 2009? Neither have I so who's to say this latest list is built on the shoulders of proven prognosticators. However, a lot of these trends are far from in their infancy today and show great growth - and promise - for the future.
British chain Tesco will install advertising screens with built-in cameras so it can scan customers' faces to target ads more accurately
This isn't exactly news - scanning faces to determine age and gender to run targeted ads - but I marvel at the concept of "privacy by design" used to quiet concerns about privacy risk. The idea is that potential privacy-threatening technology can "minimize invasiveness, through either regulation or a desire to simply not annoy people." I doubt very many of us have faith that what happens behind the scenes is as honorable as promised but the idea is inspirational for our own designs. How would one create an interactive experience that can customize the storyboard and shared information based on an intimate understanding of the user without collecting truly private information? Is it safe to assume all of your visitors are sufficiently similiar that you should ignore the differences? Depending on the project, the answer is no.
The goal of the 'Nielsen Twitter TV Ranking' will be to measure the unique audience tweeting about individual programs. Read this article by Steven Musil on CNET News.
"Engagement" is a universally desired concept for everything from websites and tv shows to the interactive experiences used in your sales pitch, waiting room, exhibit hall, etc. It is not enough to have your audience look, they need to be engaged, connected to your content and/or message in a way that builds a relationship pofitable for both parties.
This Twitter idea is very interesting. The article admits that Twitter activity is so tied to generational differences that measuring activity in the twittersphere is likely measuring the interest of a very specific demographic. And ironically, the very act of tweeting implies a loss of engagement - multi-tasking is a myth, we all just task shift. On the other hand, it is a much more reliable metric in that the traditional Nielsen ranking incorporated self-reporting which is inherently unreliable.
The advantage of an interactive experience is that it must be engaged to be used. Measure touches per session, most popular content accessed, etc. and you have a good idea of what is most appealing. On the other hand, how do you measure the number of people who saw your kiosk but did not engage. What is your capture rate?
Digital signage is all grown up. In a short time, it has proven to be an effective, pervasive AV medium for communicating information, influencing behavior and showcasing brands. So how can digital signage be better? How can digital signage users ensure their solutions achieve their goals instead of just generating visual noise? "It's all about engaging the viewer and motivating them to take the action," says one expert. This InfoComm special report offers ideas.
We completely share this vision! Interactivity in digital signage allows to engage & earn the viewer's interest.
As we mention at the beginning of our "Introduction to IntuiFace" webinar, many folks first assume IntuiFace is just slide making software with multi-touch capability. And to some extent, it would be...
With a few exceptions - bless ‘em - creative agencies are in business to make money. As anyone who leaves their home has seen, there are ever increasing needs for interactive experiences at the trade...
I'm not sure what is more interesting: understanding the thought process behind creation of Tesla's stand-out touch-based UI or the blowback in the comments about excessive cognitive load.
We have always promoted "engagement" as a benefit of interaction-enabled content - i.e. the captive audience effect. Seems to me this is the last thing you want on the dashboard in a car flying down the highway. Without 3D controls or even haptic feedback, touch-based UIs must insist on constant attention. And we thought texting and driving was dangerous.
Tesla aside, the notion of "cognitive load" is a key ingredient in experience design. Know your audience, the level of technical savvy they possess, the level of attention you can expect, and the level of patience they would be willing to grant your UI. Place a burden on the user and you have lost that user.
The rise of APIs as a source for web services and data means that developers don’t have to reinvent the wheel on every feature — they can source it from an API. This trend brings about the composable enterprise.
I have an allergy to business jargon so I sneezed when I first saw this article. Luckily, it's not all heat, no light. The author rightly indicates how the prevalence of Web-accessible services with published APIs has greatly reduced the burden on "developers" to create "applications".
I am driven to use quotes because the definition of "developer" and "application" has blurred and will continue to do so. Accessibility lowers the bar and API innovation is one example of how that bar continues to drop. Is a MIcrosoft Excel expert a developer? Is the resulting pivot table an application? If you're saying no to either, you may have an agenda more than an opinion.
Of course, somebody has to create the API! The idea isn't the disappearance of developers, it is the democratization of development. The fraternity will grow as access improves.
Frequently readers will know how the above theme corresponds nicely with IntuiFace's interface asset concept. IntuiFace users can connect their interactive front end experiences with external information and business logic using an "interface" whose implementation detail is hidden behind the scenes. Creative teams can develop applications, or design experiences, or create moments or - does it matter what you call it? Stealing from Nike - just do it!
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