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Talking Content Strategy with Industry Producers

Talking Content Strategy with Industry Producers | Digital Interactive | Scoop.it
Come join the discussion about content strategy as it relates to content production and getting results.
LevelTen Interactive's insight:

Always good to get real experiential advice.

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Seth's Blog: The brand is a story. But it's a story about you, not about the brand.

Seth's Blog: The brand is a story. But it's a story about you, not about the brand. | Digital Interactive | Scoop.it
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...

Via Josie, LevelTen Interactive
LevelTen Interactive's insight:

Yes. YES. 

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Josie's curator insight, April 16, 2013 5:53 PM

Seth Godin's crisp, to the point and relevant observation that very read-worthy!

LevelTen Interactive's curator insight, April 17, 2013 3:40 PM

Seth always offers interesting insights.

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Building Dallas Into a Interactive Destination

Building Dallas Into a Interactive Destination | Digital Interactive | Scoop.it
Over the last several years, major interactive conferences have criss-crossed the country. Yet somehow Dallas is not a major destination for these events. I think we need to change that!
LevelTen Interactive's insight:

Dallas has some incredible minds in the interactive space. Many of them come together for this weekend's conference!

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#SXSW 2013 Events and Adventures | Scoop.it Blog

#SXSW 2013 Events and Adventures | Scoop.it Blog | Digital Interactive | Scoop.it

We will also be bringing you coverage of the best of the best content from the SXSW Interactive. We’ll be posting interpretations, trends, and reviews on our SXSW Scoop.it Media Page: sxsw.scoop.it.


Via theclairbyrd
LevelTen Interactive's insight:

Looking forward to it!

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theclairbyrd's curator insight, March 5, 2013 3:39 PM

Welcome to the SXSW Scoop.it Media Page! Here we'll be sharing the best ideas and events from the SXSW Interactive conference. You can expect talk reviews, idea translations, party recaps and more awesome content. Please feel free to share!

Paula Silva's comment, March 3, 3:22 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Don't Make These 5 Common Call To Action Mistakes

Don't Make These 5 Common Call To Action Mistakes | Digital Interactive | Scoop.it
A call to action is text or an image that ultimately leads users to a next step within your site. Ideally, your call to action (CTA) will allow the user to redeem some kind of offer in return for their contact information.
LevelTen Interactive's insight:

Getting lots of website traffic but not a lot of conversion? Maybe this is why.

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Beginners' Guide to Google+ - Search Engine Journal

Beginners' Guide to Google+ - Search Engine Journal | Digital Interactive | Scoop.it
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy markete

Via Bonnie Burns
LevelTen Interactive's insight:

Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention?

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7 Tips for Making Your Blog a Content Marketing Magnet | Social Media Examiner

7 Tips for Making Your Blog a Content Marketing Magnet | Social Media Examiner | Digital Interactive | Scoop.it
Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
LevelTen Interactive's insight:

Great content. Keep it coming!

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Seeing Your Website's Bigger Picture

Seeing Your Website's Bigger Picture | Digital Interactive | Scoop.it
Details and quality control are very important when creating a website. Here are some tips for getting started on seeing the bigger picture for your site.
LevelTen Interactive's insight:

Your website should align with your business and branding. Here are some great brainstorming ideas.

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How to Not Get Ghost Banned on Social Media Sites - Twitter, Reddit, StumbleUpon

How to Not Get Ghost Banned on Social Media Sites - Twitter, Reddit, StumbleUpon | Digital Interactive | Scoop.it
But wait... Didn't you already share that one? Why isn't that site on SU listed as your discovery when you know you discovered it just an hour before?

Via Level343, Paula Pollock
LevelTen Interactive's insight:

Interesting!

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Level343's curator insight, January 7, 2013 10:52 AM
Great insight by Ann Smarty :)Why This Can be “Deadly” For Marketers

For marketers that are just starting out, you are more susceptible to ghost banning than ever. Especially on Twitter. This is simply because new accounts or more likely to be “spammer” accounts. And of course this makes it more difficult to begin your journey into internet marketing.

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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 | Digital Interactive | Scoop.it
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
LevelTen Interactive's insight:

As they say, Content is king!

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Google Penguin: What Lurks Beneath the Surface?

Google Penguin: What Lurks Beneath the Surface? | Digital Interactive | Scoop.it
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface.
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Infographic: The Death Of SEO, Failed Predictions Over The Years

Infographic: The Death Of SEO, Failed Predictions Over The Years | Digital Interactive | Scoop.it
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
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Digital Advocacy & Online Cause Marketing Mini-Bootcamp

Digital Advocacy & Online Cause Marketing Mini-Bootcamp | Digital Interactive | Scoop.it
LevelTen Interactive Presents
Digital Advocacy & Online Cause Marketing
Mini-Bootcamp! 
As popular as it is, very few non-profits, cause marketers, and mission-based organizations are effectively using social media.
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6 Tips to Get Retweeted More Often | Search Engine Journal

6 Tips to Get Retweeted More Often | Search Engine Journal | Digital Interactive | Scoop.it

Here are six tips to get your content retweeted more often, no matter what your reasons are:


Via Bonnie Burns
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Seth's Blog: The brand is a story. But it's a story about you, not about the brand.

Seth's Blog: The brand is a story. But it's a story about you, not about the brand. | Digital Interactive | Scoop.it
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...

Via Josie
LevelTen Interactive's insight:

Seth always offers interesting insights.

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Josie's curator insight, April 16, 2013 5:53 PM

Seth Godin's crisp, to the point and relevant observation that very read-worthy!

LevelTen Interactive's curator insight, June 27, 2013 2:18 PM

Yes. YES. 

Rescooped by LevelTen Interactive from Managing Social Media Leapfrawg
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Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC] | Social Media Today

Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC] | Social Media Today | Digital Interactive | Scoop.it
Did you know you could basically double your engagement rates on Twitter just by including an image within your tweet?

Via Jim David
LevelTen Interactive's insight:

Great infographic!

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Jim David's curator insight, March 15, 2013 12:39 AM

Boost your twitter engagement with these insights.

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How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide | Digital Interactive | Scoop.it
Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
LevelTen Interactive's insight:

Great post on marketing more visually. 

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Don't Lose Your Assets In a Redesign (part 1)

Don't Lose Your Assets In a Redesign (part 1) | Digital Interactive | Scoop.it
Often people are so excited to jump into new features when they redesign their site, they often forget to protect the assets they already have on their existing one. Website assets are critical to a strong web presence.
LevelTen Interactive's insight:

Your existing website may have some important pages/links that you want to keep. Here are some steps on how to audit before scrapping that old site.

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11 Sorry Excuses for Content That You Shouldn’t be Sharing

11 Sorry Excuses for Content That You Shouldn’t be Sharing | Digital Interactive | Scoop.it

Click here to edit the title

LevelTen Interactive's insight:

Write for humans, not search engines.

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Josie's curator insight, February 27, 2013 12:13 PM

Whichever of these You may be tempted to do, dont! Its not worth it!

Namaste

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Talking Content Strategy with Industry Producers

Talking Content Strategy with Industry Producers | Digital Interactive | Scoop.it
Come join the discussion about content strategy as it relates to content production and getting results.
LevelTen Interactive's insight:

Always good to get real experiential advice.

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Weber Shandwick - Insights - Thought Leadership - Thought Leadership - 2013 - Socializing Your CEO 2013

Weber Shandwick - Insights - Thought Leadership - Thought Leadership - 2013 - Socializing Your CEO 2013 | Digital Interactive | Scoop.it
LevelTen Interactive's insight:

More CEO's are social in 2012 than two years ago. Hooray!

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Website Analytics 101: The 4 Web Metrics You Must Master

Website Analytics 101: The 4 Web Metrics You Must Master | Digital Interactive | Scoop.it
This article covers 4 basic website analytics every small business website owner should monitor: search visibility, traffic, conversions and sales. Read....
LevelTen Interactive's insight:

Visibility. Traffic. Conversions. Sales.

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5 Steps to Calculate Social Media ROI Using Google Analytics

5 Steps to Calculate Social Media ROI Using Google Analytics | Digital Interactive | Scoop.it
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
LevelTen Interactive's insight:

Defining goals in Google Analytics = knowing what results you want to accomplish so they can be accomplished.

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Jim David's curator insight, January 7, 2013 10:51 PM

Leapfrawg.com helps clients understand the results of Social Media campaigns.

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How to create a sitemap and let Google know where you're at

How to create a sitemap and let Google know where you're at | Digital Interactive | Scoop.it
A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results.

Via Bonnie Burns
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Why Paid Search for B2B Companies is Dead (or Dying)

Why Paid Search for B2B Companies is Dead (or Dying) | Digital Interactive | Scoop.it
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are redirecting budgets to other, more profitable venues.
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What Makes Someone Leave A Website? The Infographic

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention.
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