Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention.
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Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from... Via Josie
LevelTen Interactive's insight:
Seth always offers interesting insights. 
Josie's curator insight,
April 16, 5:53 PM
Seth Godin's crisp, to the point and relevant observation that very read-worthy! Delete the scoop?
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![Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC] | Social Media Today | Digital Interactive | Scoop.it](http://img.scoop.it/VqMz9Cc6TmoIcShqm7mfjDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Did you know you could basically double your engagement rates on Twitter just by including an image within your tweet? Via Jim David
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Great infographic! Delete the scoop?
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Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
LevelTen Interactive's insight:
Great post on marketing more visually. Delete the scoop?
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Often people are so excited to jump into new features when they redesign their site, they often forget to protect the assets they already have on their existing one. Website assets are critical to a strong web presence.
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Your existing website may have some important pages/links that you want to keep. Here are some steps on how to audit before scrapping that old site. Delete the scoop?
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LevelTen Interactive's insight:
Write for humans, not search engines.
Josie's curator insight,
February 27, 12:13 PM
Whichever of these You may be tempted to do, dont! Its not worth it! Namaste Delete the scoop?
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Come join the discussion about content strategy as it relates to content production and getting results.
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Always good to get real experiential advice. Delete the scoop?
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LevelTen Interactive's insight:
More CEO's are social in 2012 than two years ago. Hooray! Delete the scoop?
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This article covers 4 basic website analytics every small business website owner should monitor: search visibility, traffic, conversions and sales. Read....
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Visibility. Traffic. Conversions. Sales. Delete the scoop?
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Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
LevelTen Interactive's insight:
Defining goals in Google Analytics = knowing what results you want to accomplish so they can be accomplished. 
Jim David's curator insight,
January 7, 10:51 PM
Leapfrawg.com helps clients understand the results of Social Media campaigns. Delete the scoop?
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A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Via Bonnie Burns Delete the scoop?
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PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are redirecting budgets to other, more profitable venues. Delete the scoop?
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Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. |
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Over the last several years, major interactive conferences have criss-crossed the country. Yet somehow Dallas is not a major destination for these events. I think we need to change that!
LevelTen Interactive's insight:
Dallas has some incredible minds in the interactive space. Many of them come together for this weekend's conference! Delete the scoop?
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We will also be bringing you coverage of the best of the best content from the SXSW Interactive. We’ll be posting interpretations, trends, and reviews on our SXSW Scoop.it Media Page: sxsw.scoop.it. Via theclairbyrd
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Looking forward to it! 
theclairbyrd's curator insight,
March 5, 3:39 PM
Welcome to the SXSW Scoop.it Media Page! Here we'll be sharing the best ideas and events from the SXSW Interactive conference. You can expect talk reviews, idea translations, party recaps and more awesome content. Please feel free to share! Delete the scoop?
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A call to action is text or an image that ultimately leads users to a next step within your site. Ideally, your call to action (CTA) will allow the user to redeem some kind of offer in return for their contact information.
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Getting lots of website traffic but not a lot of conversion? Maybe this is why. Delete the scoop?
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Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy markete Via Bonnie Burns
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Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? Delete the scoop?
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Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
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Great content. Keep it coming! Delete the scoop?
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Details and quality control are very important when creating a website. Here are some tips for getting started on seeing the bigger picture for your site.
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Your website should align with your business and branding. Here are some great brainstorming ideas. Delete the scoop?
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But wait... Didn't you already share that one? Why isn't that site on SU listed as your discovery when you know you discovered it just an hour before? Via Level343, Paula Pollock
LevelTen Interactive's insight:
Interesting! 
Level343's curator insight,
January 7, 10:52 AM
Great insight by Ann Smarty :)Why This Can be “Deadly” For Marketers
For marketers that are just starting out, you are more susceptible to ghost banning than ever. Especially on Twitter. This is simply because new accounts or more likely to be “spammer” accounts. And of course this makes it more difficult to begin your journey into internet marketing. Delete the scoop?
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Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
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As they say, Content is king! Delete the scoop?
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Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. Delete the scoop?
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SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years. Delete the scoop?
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LevelTen Interactive Presents Delete the scoop?
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Here are six tips to get your content retweeted more often, no matter what your reasons are: Via Bonnie Burns Delete the scoop?
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