Digital Interactive Marketing
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Rescooped by NeilKelley from CIM Academy Digital Marketing
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Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today

Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today | Digital Interactive Marketing | Scoop.it
Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won’t even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T.

Via CIM Academy
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9 Twitter Tips for B2B Marketing Success

9 Twitter Tips for B2B Marketing Success | Digital Interactive Marketing | Scoop.it
Twitter can be a powerful component of B2B marketing success. Learn how to engage effectively on Twitter with these 9 Twitter tips from Marketo.
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One in Six Online UK Retail Visits Ends in a Purchase | Nielsen Wire

One in Six Online UK Retail Visits Ends in a Purchase | Nielsen Wire | Digital Interactive Marketing | Scoop.it
E-commerce in the U.K. is booming. More than eight out of 10 of the active online population - 31.6 million people - visited at least one of the U.K.'s top 200 e-commerce sites in August 2010, according to Nielsen's latest E-commerce Landscape...
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How connectivity influences global shopping | Nielsen Wire

How connectivity influences global shopping | Nielsen Wire | Digital Interactive Marketing | Scoop.it
New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into the influence digital devices have on grocery-shopping behavior.
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Social Graph: Concepts and Issues

Social Graph: Concepts and Issues | Digital Interactive Marketing | Scoop.it

In his post, Fitzpatrick defines "social graph" as "the global mapping of everybody and how they're related". He went on to outline the problems with it, as well as a broad set of goals going forward.

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Global Social Media Check-Up 2012

The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms.

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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Digital Interactive Marketing | Scoop.it

Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked.

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"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices)

"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices) | Digital Interactive Marketing | Scoop.it

By understanding the core elements of maximizing reach on Facebook – Fan Reach, Engagement, and Amplification – brands can benchmark their performance against other brands and devise strategies to improve on these dimensions and deliver measurable social marketing ROI.

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Rescooped by NeilKelley from The 21st Century
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Customers Don't Give A Damn About Your Content, They're Only Following You For Promotions And Exclusive Offers

Customers Don't Give A Damn About Your Content, They're Only Following You For Promotions And Exclusive Offers | Digital Interactive Marketing | Scoop.it

Marketers don't get why consumers want to engage and follow their brands in the social media space.
Read more: http://www.stargroup1.com/blog/even-more-proof-major-disconnect-between-brands-and-consumers-when-it-comes-social-media#ixzz1jD9JzjSh


Via Dr. Susan Bainbridge
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Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

Youth Marketing and Digital: 6 New Stats That May Impact Your Plans | Digital Interactive Marketing | Scoop.it

6 stats from the Youth Marketing Strategy Summit for the benefit of digital marketers.

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Rescooped by NeilKelley from Entrepreneur at ground level
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Pay Per Click – Advertising Statistics and Trends [infographic]

Pay Per Click – Advertising Statistics and Trends [infographic] | Digital Interactive Marketing | Scoop.it

Pay Per Click

Businesses and marketers are always keen to observe the trends with pay per click advertising, as pay per click advertising may be proving to be more beneficial than just aligning efforts to rank sites through organic searches.


Via Strategy Plan One
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Rescooped by NeilKelley from Social Media Buzz
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5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog

5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog | Digital Interactive Marketing | Scoop.it
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.

Via Efraim Silver
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Rescooped by NeilKelley from Social Media Bites!
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Facebook, Google Less Trusted Than Your Grocery Store [STUDY]

Facebook, Google Less Trusted Than Your Grocery Store [STUDY] | Digital Interactive Marketing | Scoop.it

People trust their grocery store with their personal information more than they do Facebook or Google . . .


Via David Blundell
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Rescooped by NeilKelley from CIM Academy Digital Marketing
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Mobile adspend to surge: News from Warc.com

Mobile adspend to surge: News from Warc.com | Digital Interactive Marketing | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research reports Gartner study revealing mobile adspend will reach $20.6 bn by 2015.


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How to Measure and Maximize Social Media ROI

How to Measure and Maximize Social Media ROI | Digital Interactive Marketing | Scoop.it
The most successful brands regularly, if not obsessively, adopt social media strategies to measure their Facebook, Twitter, Google+ and YouTube efforts.
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Understanding the Consumer-centric Path: The Future of Digital Commerce | Nielsen Wire

Topics including the power of discussion & social sharing, the importance of being “consumer-centric,” & the power digital has on e-commerce conversion rates.
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Trust in Advertising – Paid, Owned and Earned | Nielsen Wire

Trust in Advertising – Paid, Owned and Earned | Nielsen Wire | Digital Interactive Marketing | Scoop.it
Overcoming the trust deficit in advertising is all about using social and owned media experiences in ways that give paid advertising more legitimacy, says Nielsen Global Head of Advertiser Solutions Randall Beard.
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Understanding the path to purchase for online customers - Smart Insights Digital Marketing Advice

Understanding the path to purchase for online customers - Smart Insights Digital Marketing Advice | Digital Interactive Marketing | Scoop.it

How alternative models of the customer journey can help us build more realistic media plans and experiences 

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The Step by Step SEOgadget Guide to Conversion Optimisation

The Step by Step SEOgadget Guide to Conversion Optimisation | Digital Interactive Marketing | Scoop.it
Struggling with your Conversion Rate Optimisation? Follow this step by step guide from the SEOgadget team...
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Social Technographics

Social Technographics | Digital Interactive Marketing | Scoop.it

Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.

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Rescooped by NeilKelley from Marketing Communications
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Digital Interactive Marketing | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Greg Clemett
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by NeilKelley from ALife (Biotechnology, Algorithms, Complexity, AI, ...)
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Millennials' CPG Brand Choices Influenced by Promotions, New Media

Millennials' CPG Brand Choices Influenced by Promotions, New Media | Digital Interactive Marketing | Scoop.it
A number of promotional tactics appear to affect Millennial shoppers' brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in.

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Is a bad social media presence better than none at all?

Is a bad social media presence better than none at all? | Digital Interactive Marketing | Scoop.it
Many small charities know that social media is important, but don't have the time to build up a strong online presence. Does it matter?
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Rescooped by NeilKelley from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Transmedia: the Future of Marketing Communications « Transmedia ...

Transmedia: the Future of Marketing Communications « Transmedia ... | Digital Interactive Marketing | Scoop.it
The rise of each new medium — print, motion pictures, radio, television — introduces new forms of communication and entertainment. Often, the new medium initially replicates what came before: Many early movies were ...

Via Richard Kastelein
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Rescooped by NeilKelley from Enterprise Social Media
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How to Turn Relationships Into Brand Advocacy

How to Turn Relationships Into Brand Advocacy | Digital Interactive Marketing | Scoop.it

"Creating brand advocates is a big part of a brand's social media efforts. Brands want raving fans, but few build real relationships first."

 

We prefer the term evangelists because evangelists have the fervor!


Via Mike Ellsworth
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