Australia's marketers are regional champions across a broad range of measures when it comes to digital execution, according to the 2014 CMO Council...
success is built on strong engagement from the C-suite, demonstrating, perhaps for the first time, that senior marketers have accepted the reality of the digital leadership role expected of them by their management peers. -
Culture is often a topic of conversation when it comes to digital disruption. Often this has been an excuse for what we might call the My Lai...
Boards and CEOs reach readily for consultants. Consultants often come up with radical solutions. Like the creation of internal sources of disruption. Ironically, inherently risky behaviour actually arises from risk aversion.
So long as everyone is doing the same thing, boards and CEOs are not at risk of reputation or their jobs. Which, incidentally, might be one explanation for the remarkably consistent responses of news media leaderships to digital disruption.
The enigmatic digital concerns of news publishers have emerged for financiers. They face the stress of deciding which of their established operations...
Unlike newspapers, bankers have an example to learn from: newspapers. Vast libraries could be filled with the tomes that variously bemoan the demise of a once-rich newspaper industry, or castigate the inept management of the digital onslaught that has so dramatically eroded the gilt of once-proud trophy rooms.
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