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Digital Insights
News about digital marketing, digital and mobile advertising trends, data driven advertising, programmatic advertising and RTB
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European video trends 2015: Brits watch less TV than ever, Italians watch most | Netimperative - latest digital marketing news

European video trends 2015: Brits watch less TV than ever, Italians watch most | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: • Italians spend about four hours and 20 minutes a ...
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Why Cross-Device Marketers Should Engage with Programmatic

Why Cross-Device Marketers Should Engage with Programmatic | Digital Insights | Scoop.it
It’s a hard fact that mobile is growing. Fast. According to 'The Internet Trends' report by Mary Meeker, more than 73% of the global population now own a mobile phone, 40% of which are smartphones. What’s more, Ericsson ...
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MOBILE KPI: evoluzione del mercato per promuovere app - Blog AdKaora

MOBILE KPI: evoluzione del mercato per promuovere app - Blog AdKaora | Digital Insights | Scoop.it
Lo sviluppo del mercato delle app ha spinto i brand a trovare nell’advertising l’unica soluzione ad una visibilità sempre più dura da ottenere.
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Rubicon's 'Programmatic Direct' Business Grows 150% Year-Over-Year

Rubicon's 'Programmatic Direct' Business Grows 150% Year-Over-Year | Digital Insights | Scoop.it
The programmatic industry continues to work toward the eMarketer projection that by 2016, 42% of programmatic ad dollars will go through "programmatic direct" channels. Rubicon Project is one of
the companies trying to lead that charge.
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Asia's Uniqueness Requires Different RTB Approach | ExchangeWire.com

Asia's Uniqueness Requires Different RTB Approach | ExchangeWire.com | Digital Insights | Scoop.it
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infras
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Is Responsive Design A Ranking Factor?

Is Responsive Design A Ranking Factor? | Digital Insights | Scoop.it
Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit.
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IAB UK Provides Solutions to Five Major Industry Challenges

IAB UK Provides Solutions to Five Major Industry Challenges | Digital Insights | Scoop.it
brand safety, ad viewability, ad fraud, ad blocking and user privacy.
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Google and Twitter reunited: New deal extends tweets to desktop search results | Netimperative - latest digital marketing news

Google and Twitter reunited: New deal extends tweets to desktop search results | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants. The two firms agreed in May to place tweets in Google mobile search results, and that the same would apply to desktop at a later time. Google and Twitter ...
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Google is testing promoted video ads in search results

Google is testing promoted video ads in search results | Digital Insights | Scoop.it
Google is testing how video ads could work in search as it looks to compete with Facebook and attract more brands to its most popular Internet product.
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Google Brings In The Green Any Way You Spell Alphabet

Google Brings In The Green Any Way You Spell Alphabet | Digital Insights | Scoop.it
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of the revenue still comes from Google, no matter how cofounders
Larry Page and Sergey Brin reorganize the company, at least for now. This is big news for investors and advertisers that want to see more innovation from its core business.
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Google To Take YouTube Inventory Off DoubleClick AdX

Google To Take YouTube Inventory Off DoubleClick AdX | Digital Insights | Scoop.it
Google on Thursday announced it plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year.
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Attack of the Zombie Cookies: Verizon and a Turn for the Worse

Attack of the Zombie Cookies: Verizon and a Turn for the Worse | Digital Insights | Scoop.it
It’s long past time for all industry players to honor Do Not Track signals.
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Innovation Comes From Inspiration -- And No Computer Has EVER Been Inspired

Innovation Comes From Inspiration -- And No Computer Has EVER Been Inspired | Digital Insights | Scoop.it
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation is driven through inspiration. Inspiration is driven through the
marriage of emotion and hypothesis-and to date, computers are not capable of either one (at least not in the real world--they certainly do in the movies). That's why the age-old debate over "art vs.
science" can never be won in advertising or marketing. Both sides are necessary for success.
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Google Chrome blocks auto-playing Flash ads | Netimperative - latest digital marketing news

Google Chrome blocks auto-playing Flash ads | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Google’s Chrome browser has started blocking some internet adverts that use Adobe’s Flash technology, joining many major web platforms now phasing out the dated video software. The move could be a major new hurdle for advertsers still using Flash technology in their ads. Google said it had taken the step to help web pages load ...
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Translating User Generated Content

Translating User Generated Content | Digital Insights | Scoop.it
Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers.
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Three Ways Machine Learning Is Helping Mobile Advertisers

Three Ways Machine Learning Is Helping Mobile Advertisers | Digital Insights | Scoop.it
Machine learning is a hyped concept. Here's how it is concretely helping mobile advertisers make better programmatic media buying decisions.
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The momentum of mobile (infographic) | Netimperative - latest digital marketing news

The momentum of mobile (infographic) | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience. Source: www.dynatrace.com
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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

2015’s Fastest-Growing and Most Valuable Email Marketing Companies | Digital Insights | Scoop.it
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.
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Content, Connections & Millennials

Content, Connections & Millennials | Digital Insights | Scoop.it
\ Words: Nick Palmer, Head of Content Strategy, MediaCom Beyond Advertising EMEA \ Illustration: Martin Nicolausson, NU Agency \ FEATURE Eight seconds. That’s what research1 suggests is the average...
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7 Things That Really Great Online Media Buyers Do

7 Things That Really Great Online Media Buyers Do | Digital Insights | Scoop.it
Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign.
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Mobile Video Is The Future Of Mobile Advertising

Mobile Video Is The Future Of Mobile Advertising | Digital Insights | Scoop.it
The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe to say that number is only increasing in
2015.
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Connect Direct Marketing's curator insight, August 18, 12:22 PM

New insights to mobile media...

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10 European 'agritech' companies to keep a close eye on

10 European 'agritech' companies to keep a close eye on | Digital Insights | Scoop.it
Tech.eu has compiled a list of 10 European startups focused on 'agritech', or technology that caters to the needs of the global agriculture industry.
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5 reasons why starting the summer internship at a tech firm

5 reasons why starting the summer internship at a tech firm | Digital Insights | Scoop.it
When school is closed and it comes to summer jobs, nothing compares to being an intern at a tech company. Could be corporate environments or startups, but working in tech is great and will open up many career opportunities. Getting an internship and finding a full-time job is not easy to do.First of all, you need to select the right industry.If you are looking for an informal workplace full of new ideas and advancement opportunities, consider a career in tech. So far, the digital economy has cre
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