Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians, artists, or newspapers. The payments will be apportioned automatically, base
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a different experience on mobiles, where clicking on an interactive video pulls up
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales. The move could help deliver greater understanding of the effectiveness of brands’ spending in social media. The deal syncs up Dunnhumby data on 17m UK shoppers with Facebook’s 37m monthly users and lets brands t
The San Francisco, Calif.-based ad technology firm TubeMogul believes that Google is increasingly using its market clout in ways that are not good for marketers, so it’s kicking off an anti-Google ad campaign.
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