Digital Insights
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Digital Insights
News about digital marketing, digital and mobile advertising trends, data driven advertising, programmatic advertising and RTB
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Apple and SAP to Develop IPhone, IPad Apps for Businesses

Apple and SAP to Develop IPhone, IPad Apps for Businesses | Digital Insights | Scoop.it
Apple Inc. and SAP SE are joining up to deliver software for iPhones and iPads, opening a new avenue for Apple to reach businesses at a time when sales of its mobile devices have tapered.
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Lens Academy » SURVEY: Italian companies and their knowledge about Programmatic Buying

Lens Academy » SURVEY: Italian companies and their knowledge about Programmatic Buying | Digital Insights | Scoop.it
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Le aziende credono nel Programmatic ma lo conoscono ancora poco

Le aziende italiane investono sempre di più in programmatic advertising ma, nel complesso, la loro conoscenza dell’acquisto automatizzato è a livelli bassi
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Can Brave Browser Revolutionize the Advertising Experience Online?

Can Brave Browser Revolutionize the Advertising Experience Online? | Digital Insights | Scoop.it
Internet users are already speaking out against the problems in the ad industry by using ad blockers; maybe it's time for a change.
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Lens Academy » Marcus Ruhe coach di Lens Academy arriva al Programmatic Day a Milano

Lens Academy » Marcus Ruhe coach di Lens Academy arriva al Programmatic Day a Milano | Digital Insights | Scoop.it
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Why Mobile Programmatic Will Become An Advertising Necessity

Why Mobile Programmatic Will Become An Advertising Necessity | Digital Insights | Scoop.it
Why Mobile Programmatic Will Become An Advertising Necessity - 03/21/2016
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The soft approach won't work, and other things we learned about ad blocking - Digiday

The soft approach won't work, and other things we learned about ad blocking - Digiday | Digital Insights | Scoop.it
This is what we learned form a day with publishers talking about ad blocking.
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Ensuring Data Quality in Marketing - Only Correct Data is Useful 

Ensuring Data Quality in Marketing - Only Correct Data is Useful  | Digital Insights | Scoop.it
A high data quality is an essential success factor in marketing. We will demonstrate to you how you can ensure data quality in marketing.
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Omni-channel Marketing in Banking | ExchangeWire.com

Omni-channel Marketing in Banking | ExchangeWire.com | Digital Insights | Scoop.it
Jouk Pleiter, CEO, Backbase says digital transformation is forcing the banking industry to take an omni-channel approach to marketing seriously.
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AdBlock Plus lets users pay publishers directly via Flattr partnership | Netimperative - latest digital marketing news

AdBlock Plus lets users pay publishers directly via Flattr partnership | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians, artists, or newspapers. The payments will be apportioned automatically, base
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How Facebook Live is turning the social network into the sports broadcaster of the future

How Facebook Live is turning the social network into the sports broadcaster of the future | Digital Insights | Scoop.it
From real-time conversations to live updates, Facebook has slowly made inroads into sports broadcasting over the years and now is se
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Eight examples of excellent ecommerce emails | ClickZ

Eight examples of excellent ecommerce emails | ClickZ | Digital Insights | Scoop.it
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
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Facebook and Instagram launch interactive videos for brands | Netimperative - latest digital marketing news

Facebook and Instagram launch interactive videos for brands | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a different experience on mobiles, where clicking on an interactive video pulls up
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Social shopping: Facebook syncs ad data with Tesco's dunnhumby | Netimperative - latest digital marketing news

Social shopping: Facebook syncs ad data with Tesco's dunnhumby | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales. The move could help deliver greater understanding of the effectiveness of brands’ spending in social media. The deal syncs up Dunnhumby data on 17m UK shoppers with Facebook’s 37m monthly users and lets brands t
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The Roadmap to Better Data-Driven Marketing

The Roadmap to Better Data-Driven Marketing | Digital Insights | Scoop.it
Working at the intersection of marketing and technology means we are constantly exposed to jargon, buzzwords and general gobbledegook. For th
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11 Definitions of ‘Biddable Media’ From the Experts

11 Definitions of ‘Biddable Media’ From the Experts | Digital Insights | Scoop.it
Performance marketing develops at such rapid pace that applying uniform terminology and criteria can often seem to be a redundant activit...
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TubeMogul Calls Google Anti-Competitive in New Ad Campaign

TubeMogul Calls Google Anti-Competitive in New Ad Campaign | Digital Insights | Scoop.it
The San Francisco, Calif.-based ad technology firm TubeMogul believes that Google is increasingly using its market clout in ways that are not good for marketers, so it’s kicking off an anti-Google ad campaign.
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