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Digital Insights
News about digital marketing, digital and mobile advertising trends, data driven advertising, programmatic advertising and RTB
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What Every Brand Marketer Needs to Know About Digital Personalization

What Every Brand Marketer Needs to Know About Digital Personalization | Digital Insights | Scoop.it
Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel.
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How Search Will Capitalize On Wearable Devices, Internet Of Things

How Search Will Capitalize On Wearable Devices, Internet Of Things | Digital Insights | Scoop.it
Deep-linking will eventually allow people to search across every connected device -- not just across the Web. More than finding information within an app on a smartphone, the technology will turn the
link structure into a local area network, making it possible to search and discover content across any linked device. It also will enable marketers to use the data for ad targeting. Think
peer-to-peer network. Here's how.
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The Evolution Of The Agency Biz Is Clearer Than You Might Think

The Evolution Of The Agency Biz Is Clearer Than You Might Think | Digital Insights | Scoop.it
The advertising business now changes about every 10-15 years. We're at the tail end of the Media Era, about to enter the Technology Era, which will be unlike anything we've seen in the past.
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AppLift Acquires Mobile DSP Bidstalk

AppLift Acquires Mobile DSP Bidstalk | Digital Insights | Scoop.it
AppLift, a mobile app marketing platform, on Thursday announced it has acquired Bidstalk, a mobile demand-side platform (DSP). Terms of the deal were not disclosed. Bidstalk's DSP technology will
be integrated into AppLift's mobile app marketing platform, dubbed DataLift. The acquisition beefs up AppLift's ad tech stack, as it now has a data management platform (DMP) in DataLift and a
real-time bidding (RTB) ad-buying platform in Bidstalk, all of which can be used on a self-serve basis.
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Why Doesn't My PMP Work?

Why Doesn't My PMP Work? | Digital Insights | Scoop.it
PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has been inconsistent. It's left some advertisers
confused, asking, "Why doesn't my PMP work?" It's easy to get discouraged and give up on PMPs. But advertisers need to be diligent about managing PMP deals to make them successful.
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Programmatic TV: A Monumental Upgrade For Advertisers - AdExchanger

The implementation of programmatic TV will happen in three phases.
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Sharethrough Taps Nudge For Audience Attention Metrics

Sharethrough Taps Nudge For Audience Attention Metrics | Digital Insights | Scoop.it
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics
have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps.
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Overcoming the Challenges of Attribution Model Progress | ExchangeWire.com

Overcoming the Challenges of Attribution Model Progress | ExchangeWire.com | Digital Insights | Scoop.it
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketin
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Dynamic Audiences Beat Dynamic Ads

Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising for some time.
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YouTube lets users buy direct within pre-roll ads | Netimperative - latest digital marketing news

YouTube lets users buy direct within pre-roll ads | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
-*+YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. The ads are powered by an integration with Google Merchant Center, delivered in cards alongside retailers’ video ads on mobile and desktop. Google is stressing that this does ...
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ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings - AdExchanger

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was focused on the desktop side of things, providing info on website audiences, including consumption habits, demographics and cross-site visitation for more than... Continue reading »
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StikeAd's Gavin Stirrat Discusses The Disparity Between Mobile And Desktop Data - YouTube

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'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google

'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google | Digital Insights | Scoop.it
Pixalate, a real-time analytics platform, on Tuesday released the latest edition of its "Global Seller Trust Index" -- an index that ranks over 400 sellers by quality of ads sold via real-time bidding
(RTB), accounting for things such as inventory quality, viewability rates and fraud rates. The updated index -- which looks at data from April 2015 -- also includes several new features, including a
malware score (measuring how much malware risk there is with each individual sellers) and an entirel
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Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management | ExchangeWire.com

Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management | ExchangeWire.com | Digital Insights | Scoop.it
In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to work with regional an
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Overcoming the Challenges of Attribution Model Progress | ExchangeWire.com

Overcoming the Challenges of Attribution Model Progress | ExchangeWire.com | Digital Insights | Scoop.it
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketin
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Data-Driven Spending Grows Despite Tempered Expectations

Data-Driven Spending Grows Despite Tempered Expectations | Digital Insights | Scoop.it
Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first quarter of 2015 compared to the final
quarter of 2014, according to a new Winterberry Group study. Nearly half (47.7%) of marketers said their data-driven marketing spend remained level during those two quarters.
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The platform trying to solve beacon messaging's spam problem

The platform trying to solve beacon messaging's spam problem | Digital Insights | Scoop.it
When retailers have the ability to shoot messages to users' personal phones, they run the risk of irritating their customers. To avoid that, beacon platform Phigital focused on the user experience. "People should have a choice in what they’re receiving” said Phigital co-founder Paul Cheng. Rather than the push notifications associated with beacons, Phigital users receive "pull" notifications, meaning they only get the types of messages that they've selected as relevant to them. On the opposite e
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Why Facebook is starting a new partnership with 9 news publishers

Why Facebook is starting a new partnership with 9 news publishers | Digital Insights | Scoop.it
Facebook is going to start letting a select number of news organizations publish stories right inside Facebook and keep the advertising revenue from the stories.
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Programmatic Efficient, Effective, Economical

Programmatic Efficient, Effective, Economical | Digital Insights | Scoop.it
According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and senior-level marketers, 62% of marketers
surveyed said they were running programmatic advertising campaigns specifically for branding objectives as opposed to direct response.
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Google plans Android-based 'Internet of Things' operating system | Netimperative - latest digital marketing news

Google plans Android-based 'Internet of Things' operating system | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
-*+Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report. The Information reports that Google “is likely to release the software under the Android brand, as the group developing the software is linked to the company’s Android unit.” We’re ...
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Pubblicità online, l'Italia supera la Russia e diventa il quarto mercato europeo - Engage.it

Pubblicità online, l'Italia supera la Russia e diventa il quarto mercato europeo - Engage.it | Digital Insights | Scoop.it
Il mercato europeo della pubblicità online nel 2014 è cresciuto a doppia cifra per il quinto anno consecutivo, arrivando al record di 30,7 miliardi di euro
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Video ad tips: Five factors of video viewability | Netimperative - latest digital marketing news

Video ad tips: Five factors of video viewability | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
-*+When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Viewable video impressions are always top of mind for agencies and advertisers. This infographic explores the 5 factors contributing to a video’s viewability.
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From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data | Netimperative - latest digital marketing news

From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data | Netimperative - latest digital marketing news | Digital Insights | Scoop.it
-*+With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue. Regarded as the golden days of advertising, the 1950s and 60s were full of notorious ‘ad men’ ...
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Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means

Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means | Digital Insights | Scoop.it
Kicking off the OMMA Programmatic Display conference at Internet Week New York Wednesday morning, Brian Zaben, VP and director of programmatic strategy and analysis at DigitasLBi, told the audience
that the agency is buying roughly 40% of its media via programmatic. Other panelists also weighed in to share how much they are spending via programmatic.
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