Deep-linking will eventually allow people to search across every connected device -- not just across the Web. More than finding information within an app on a smartphone, the technology will turn the link structure into a local area network, making it possible to search and discover content across any linked device. It also will enable marketers to use the data for ad targeting. Think peer-to-peer network. Here's how.
AppLift, a mobile app marketing platform, on Thursday announced it has acquired Bidstalk, a mobile demand-side platform (DSP). Terms of the deal were not disclosed. Bidstalk's DSP technology will be integrated into AppLift's mobile app marketing platform, dubbed DataLift. The acquisition beefs up AppLift's ad tech stack, as it now has a data management platform (DMP) in DataLift and a real-time bidding (RTB) ad-buying platform in Bidstalk, all of which can be used on a self-serve basis.
PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has been inconsistent. It's left some advertisers confused, asking, "Why doesn't my PMP work?" It's easy to get discouraged and give up on PMPs. But advertisers need to be diligent about managing PMP deals to make them successful.
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps.
-*+YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. The ads are powered by an integration with Google Merchant Center, delivered in cards alongside retailers’ video ads on mobile and desktop. Google is stressing that this does ...
ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was focused on the desktop side of things, providing info on website audiences, including consumption habits, demographics and cross-site visitation for more than... Continue reading »
Pixalate, a real-time analytics platform, on Tuesday released the latest edition of its "Global Seller Trust Index" -- an index that ranks over 400 sellers by quality of ads sold via real-time bidding (RTB), accounting for things such as inventory quality, viewability rates and fraud rates. The updated index -- which looks at data from April 2015 -- also includes several new features, including a malware score (measuring how much malware risk there is with each individual sellers) and an entirel
Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first quarter of 2015 compared to the final quarter of 2014, according to a new Winterberry Group study. Nearly half (47.7%) of marketers said their data-driven marketing spend remained level during those two quarters.
When retailers have the ability to shoot messages to users' personal phones, they run the risk of irritating their customers. To avoid that, beacon platform Phigital focused on the user experience. "People should have a choice in what they’re receiving” said Phigital co-founder Paul Cheng. Rather than the push notifications associated with beacons, Phigital users receive "pull" notifications, meaning they only get the types of messages that they've selected as relevant to them. On the opposite e
According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and senior-level marketers, 62% of marketers surveyed said they were running programmatic advertising campaigns specifically for branding objectives as opposed to direct response.
-*+Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report. The Information reports that Google “is likely to release the software under the Android brand, as the group developing the software is linked to the company’s Android unit.” We’re ...
-*+When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Viewable video impressions are always top of mind for agencies and advertisers. This infographic explores the 5 factors contributing to a video’s viewability.
-*+With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue. Regarded as the golden days of advertising, the 1950s and 60s were full of notorious ‘ad men’ ...
Kicking off the OMMA Programmatic Display conference at Internet Week New York Wednesday morning, Brian Zaben, VP and director of programmatic strategy and analysis at DigitasLBi, told the audience that the agency is buying roughly 40% of its media via programmatic. Other panelists also weighed in to share how much they are spending via programmatic.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.