Digital Inside Out
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Digital Inside Out
All things digital.
Curated by Albin Serviant
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Tripling-down on tech, Lady Gaga manager Troy Carter starts $75M+ fund to spend on startups

Tripling-down on tech, Lady Gaga manager Troy Carter starts $75M+ fund to spend on startups | Digital Inside Out | Scoop.it
It's 2,700 miles from West Philadelphia to Atom Factory in Culver City, Los Angeles. The cliche is to show that Troy Carter, famous for making Lady Gaga famous and increasingly a tech investor, has...
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This guy is making the most of both worlds : tech + entertainment. 

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A Robot in Every Home: Scientific American

A Robot in Every Home: Scientific American | Digital Inside Out | Scoop.it
The leader of the PC revolution predicts that the next hot field will be robotics

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Priceline debuts TV ad to highlight mobile offerings . Mobile everywhere.

Priceline debuts TV ad to highlight mobile offerings . Mobile everywhere. | Digital Inside Out | Scoop.it

Priceline has rolled out a new television campaign that focuses on showing consumers how to use their mobile devices to book hotels.

The online travel agency’s TV ad leverages actress and spokeswoman Kaley Cuoco to appeal to a tech-savvy group of consumers. The TV spot began airing this week.

“Mobile is a growing piece of our business, so much so that it made sense to highlight it in the spot,” said Brian EK, spokesman for Priceline, Norwalk, CT.

“Kaley appeals to a younger market segment that would be natural users of smart devices,” he said.

“I think it’s safe to say you’ll see more mobile references in our marketing going forward.”

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KPCB Internet Trends 2013

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
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A must read.

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Convenience has the upper hand over price in mobile retail

Convenience has the upper hand over price in mobile retail | Digital Inside Out | Scoop.it

As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets.

Although the threat of showrooming is causing some retailers to significantly alter their pricing strategies, convenience is also a big factor in why consumers shop from their handsets. Nowadays, retailers are challenged to target two different types of mobile shoppers that each have different behaviors.

“The tremendous, triple-digit growth of mobile commerce in the last few years cannot be explained by price alone,” said Mitch Bishop, chief marketing officer at Moovweb, San Francisco.

“Yes, consumers use their mobile devices to be better informed shoppers, but the sheer volume and growth of mobile commerce has to be more about convenience,” he said.

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Spotify’s Daniel Ek on the Future of Music Streaming, Competing With Apple and Google

Spotify’s Daniel Ek on the Future of Music Streaming, Competing With Apple and Google | Digital Inside Out | Scoop.it

“If you’re a business now and you’re only on the PC, you’re going to have some serious problems.” That’s how Spotify founder and CEO Daniel Ek described the biggest challenge facing his company and others in the industry during a one-on-one chat Tuesday with Forbes associate editor Steven Bertoni. On the first day of the music portion of SXSW in Austin, Ek began with some news about Spotify’s growing position as the world’s leading music subscription service— it now claims six million paid subscribers worldwide— before delving into his views on what’s next.
 
“It’s not just about mobile. The way we look at it, it’s about connective devices,” Ek said. “TVs, cars, refrigerators— there’s huge opportunity for new business, but it’s also scary to navigate that transition.”

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New Music Stats From Spotify & Facebook: 24 Million Users, 40 Billion Plays

New Music Stats From Spotify & Facebook: 24 Million Users, 40 Billion Plays | Digital Inside Out | Scoop.it

This morning Spotify shared new users stats. The music streamer added 1 million paying subscribers for a new total of 6 million, or 25% of 24 million current active users. That's impressive growth - faster it appears than it's competitors, but still far from enough to allow the company to turn a profit.

Facebook Stats:

More than 1 billion instances of app activity are shared via Facebook daily, the company announced at SXSW 2013 Sunday.

As for music: 110 million songs, albums, and radio stations have been played 40 billion times via apps integrated with the social media giant.

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Moms lead trend toward mobile as essential step in path to purchase

Moms lead trend toward mobile as essential step in path to purchase | Digital Inside Out | Scoop.it
Moms lead trend toward mobile as essential step in path to purchase

Shoppers have become increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products—whether on the go or on the couch. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase.

According to a December 2012 survey conducted by women’s mobile network Alt12, which surveyed US moms who used the network’s apps, fully 70% reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more.


Read more at http://www.emarketer.com/Article/Moms-Mobile-Part-of-Shopping-Routine/1009722#qTU6IZFEj93WBufg.99

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The rise of the sharing economy

The rise of the sharing economy | Digital Inside Out | Scoop.it
LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for everything online. But their beds were provided by private individuals, rather than a hotel chain. Hosts and guests were matched up by Airbnb, a firm based in San Francisco. Since its launch in 2008 more than 4m people have used it—2.5m of them in 2012 alone. It is the most prominent example of a huge new “sharing economy”, in which people rent beds, cars, boats and other assets directly from each other, co-ordinated via the internet.
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All the more relevant when the economic climate goes wrong
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User spends about 55 minutes per day on Facebook. More data ...

User spends about 55 minutes per day on Facebook. More data ... | Digital Inside Out | Scoop.it

Interesting. This word cloud-y visual details what exactly an average Facebook user is. From how many pages they become a fan of to how many friend requests an average Facebook user sends every day … it’s all here.

Did you know the average Facebook user spends about 55 minutes per day on Facebook? How about that more than 5.3 BILLION pieces of content are shared each month? That 3.5 million events are created? Crazy.

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Fitness And Health Tracker Fitbit Is Raising $30M At A $300M-Plus Valuation | TechCrunch

Fitness And Health Tracker Fitbit Is Raising $30M At A $300M-Plus Valuation | TechCrunch | Digital Inside Out | Scoop.it
Fitness technology and hardware startup Fitbit is raising north of $30 million in growth capital at a $300 million-plus valuation, according to multiple sources.
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A very nice add on to Wiithings.

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Music Industry Stops Losing Money

Music Industry Stops Losing Money | Digital Inside Out | Scoop.it

Yesterday The New York Times picked up the hopeful news from the global music business that the revenue free-fall from $38 billion a year more than a decade ago appears to have stopped at $16.5 billion, leaving the industry at less than half its pre-digital size. This bottoming out of the revenues will come as some relief to industry executives who have wished and prayed for this day because, until it actually arrived, nobody knew for sure what type of revenues to expect in the future. That can make running a business pretty tough.

The music industry is everybody's favorite example of digital disruption done wrong -- including mine, since I covered music for Forrester several times. I have some classic stories I could tell to illustrate the point about executives who believed that suing customers was the path to profitability and so on, but I'll spare you those. However, as the author of a book called Digital Disruption.


I actually owe it to the music industry for teaching me a few key principles of how to manage digital disruption:

  • Disrupt yourself before someone else can. 
  • Build a digital customer relationship. 
  • Care more about convenience than quality.
  • Anticipate a reduction in revenue on a per transaction basis. 

We all owe a lot to the music industry. As the business that went through digital disruption in such a highly visible way, we can be grateful that we now know what not to do. And we also see in more recent decisions what to do -- from the VEVO music video service to the subscription models, like Spotify's, that the industry has finally embraced, we see that partnering promiscuously and experimenting rapidly will pay off. So even though the global music revenues are so much lower than before, what has emerged at the bottom of the revenue trough is a tougher, wiser industry that now has some solid footing on which to launch a digital counteroffensive. I wish them good luck.

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Monty Burton's curator insight, October 8, 2013 11:44 AM

Finally after the intro of the digital age, the music business is profitable again.

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In 2013, +82% of US marketing professionals will increase their focus on mobile media

In 2013, +82% of US marketing professionals will increase their focus on mobile media | Digital Inside Out | Scoop.it

On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well.


And while marketers expressed a clear understanding of the importance of digital media and showed a determination to double down on many of their online and mobile efforts, they also expressed trepidation about the speed at which marketing can now change. Just over half of respondents, 54%, felt that their marketing team was unable to handle new technologies and trends.


Read more at http://www.emarketer.com/Article/2013-Mobile-Social-Lead-Shift-Traditional-Media-Digital/1009677#IGcb03vcdJr4UFJo.99

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Une semaine dans la Silicon Valley : Scoopit | Le Journal de la Silicon Valley

Une semaine dans la Silicon Valley : Scoopit | Le Journal de la Silicon Valley | Digital Inside Out | Scoop.it

Via Phil Jeudy
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Phil Jeudy's curator insight, October 21, 2013 5:01 PM

Après le Gold Rush du 19e siècle, plus que jamais la Silicon Valley est un nouvel exemple du rêve américain version haute-technologies imaginé par la Californie, le paradis de la Côte Ouest des États-Unis. Mais il n’y a pas que Facebook et les startups dans la vie… ou presque. Voici ce que vous pourriez voir en une semaine passée dans la Baie de San Francisco, suivez le guide 

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Rakuten, Tengelmann, MedicAnimal réalisent les plus fortes croissances d'Europe

Rakuten, Tengelmann, MedicAnimal réalisent les plus fortes croissances d'Europe | Digital Inside Out | Scoop.it

En 2012, l'e-commerçant qui enregistre la plus forte croissance de ses ventes en pourcentage est Rakuten. Une progression notamment alimentée par les acquisitions qu'a récemment réalisées le groupe japonais, à l'instar de celles du Britannique Play.com en septembre 2011 et de l'Allemand Tradoria.de trois mois plus tôt.

Dans l'Hexagone, la mode est manifestement le secteur le plus en croissance. Mis à part E.Leclerc, tiré par l'essor de ses drives, et Avanquest Software, 4 des 6 acteurs français de ce classement vendent du prêt-à-porter ou des accessoires.

L'acteur américain qui enregistre la plus forte croissance de ses revenus Web en Europe est Groupon. Le leader mondial des coupons a en effet importé en Europe l'activité de vente en ligne de produits qu'il a lancée à la rentrée 2011 aux Etats-Unis. Avec ses 38 millions d'euros de chiffre d'affaires e-commerce, il ne se situe encore qu'au 279ème rang des plus gros e-marchands du vieux continent. Mais la tendance a de bonnes chances de s'accélérer. Outre-Atlantique, cette activité est passée de 21 à 455 millions de dollars de revenus entre 2011 et 2012.

Mais le pays qui ressort nettement de ce classement est, encore une fois, le Royaume-Uni. Déjà très présent dans le Top 50 des sites marchands enregistrant le plus gros chiffre d'affaires européen, il l'est également dans le Top 50 des e-commerçants qui affichent la plus forte croissance en Europe, avec 17 sociétés dans ce Top 50.

Parmi les progressions remarquables, on notera enfin celles des sites russes de mode Wildberries (125%) et KupiVIP (115%), qui dépassent tous deux les 200 millions d'euros de chiffre d'affaires en 2012. Mais la surprise de ce Top 50 provient de Chine. Fondé en 2006, le grossiste chinois Lightinthebox voit ses ventes en ligne européennes se hisser à 77 millions d'euros en 2012. Pour accélérer sa croissance, le pure player s'est introduit à la bourse de New York le 6 juin 2013.

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Well done @ MedicAnimal ...

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The Quantitative VC | TechCrunch

The Quantitative VC | TechCrunch | Digital Inside Out | Scoop.it

It’s no longer sufficient in venture capital for firms to wait for companies, people and trends to come to Sand Hill Road. Seeing a startup on Demo Day at Y Combinator used to be the pipeline for scouting an early deal. But these days, YC companies are raising from angels before demo days. This is a sign of the times in the venture world. To start competing for deals, VCs have to be prospecting people, companies and trends well before events like Demo Day. And how are VCs trying to do this? Through complex data mining and pattern recognition.

In the past two years, Sand Hill Road has seen a number of changes, including the explosion of angel and seed-stage investors, the agency model that Andreessen Horowitz is building, and rise of the operator VC. The latest trend is the role of the data scientist within a firm, and how a firm’s data is being used to help VCs scout better deals and entrepreneurs and eventually create better returns for their LPs.


Why are VCs mining data ? 


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Comparison shopping lends itself to mobile

The austerity policies of the UK government, along with continuing economic worries in the country, have forced UK consumers to be more cautious when making purchases. According to a January 2013 survey from Epsilon, a marketing services firm, 57% of UK respondents chose to shop around for the best bargains, while only 15% said they were still willing to spend extra to purchase luxury branded items.

Digital shopping is making bargain hunting all the easier. The study found that 38% of UK consumers used online search engines to get info related to a purchase decision or to sign up for a product or service. And nearly as many (37%) read ratings and reviews websites for this purpose, while another 17% went to online communities and discussion forums.

Further solidifying the web’s key role in comparison shopping, loyalty management company Aimia found in December 2012 that about half of UK internet users used price-comparison sites and 42% used auction sites like eBay.


And while today’s UK consumers may be on the perpetual hunt for a good bargain, they still want to be rewarded for brand loyalty. According to Aimia, 64% of UK shoppers actively used rewards programs, and a greater proportion—78%—said they collected points whenever they could. Moreover, a considerable two-thirds said they used vouchers or coupons while shopping.

Mobile devices are helping to further accelerate the shift toward comparison shopping. Nielsen found that in 2012, 26% of smartphone users in the UK shopped via mobile. And among mobile shoppers, price comparison is top of mind. Research firm Foresee found that 34% of UK mobile shoppers accessed a competitor’s site in-store in December 2012 and 16% accessed a shopping comparison site.


Read more at http://www.emarketer.com/Article/UK-Consumers-Opt-Shop-Around/1009938#i0eDrWaJSCOWbAgk.99

Albin Serviant 's insight:

Intresting to see how mobile is accelerating the shif toward comparison shopping.

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Mobile Shopping Catches on with Affluent Consumers - eMarketer

Mobile Shopping Catches on with Affluent Consumers - eMarketer | Digital Inside Out | Scoop.it
Half of younger affluents have adopted mobile shopping

One of the big attractions of online shopping among affluent consumers has always been convenience. An October 2012 study of affluent shoppers by Unity Marketing confirms this: The greatest percentage of respondents cited convenience as a “very important” feature of online shopping among affluent consumers. But among a new demographic of affluent shoppers, mobile shopping might prove to be more convenient still.

According to Unity Marketing, mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%. Additionally, the number of affluents doing some kind of mobile product research more than doubled, increasing from 23% to 51%.


Read more at http://www.emarketer.com/Article/Mobile-Shopping-Catches-on-with-Affluent-Consumers/1009734#eKJLVldfHVSWy3iq.99

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Netflix Gets Social In The U.S. Thanks To Facebook Partnership, After Over A Year Of Lobbying And Lawmaking

Netflix Gets Social In The U.S. Thanks To Facebook Partnership, After Over A Year Of Lobbying And Lawmaking | Digital Inside Out | Scoop.it

Netflix today introduced Facebook integration for U.S. users, allowing subscribers who opt in to see what their friends have been watching and what they like best when logged into the service. The integration also allows users to post films or TV shows to their Facebook wall, as well as comment on their viewing activity. Netflix CEO Reed Hastings explained to Bloomberg that social is the key to helping the service gain wider recognition.

The Facebook integration will be rolling out gradually to Netflix’s 27 million U.S. subscribers by the end of this week, but it took long enough to get here: the social integration was originally reported in July, 2011 during Netflix’s quarterly earnings call, but it wouldn’t be making its way to U.S. customers at that time, owing to U.S. law which prevented rental companies from making public member rental history. Netflix and Hastings lobbied congress to make changes to the law, and that’s exactly what they eventually did, enabling today’s launch.

The way was paved for today’s launch in January of this year, when President Obama signed the new Video Privacy Protection Act into law, after it successfully made its way through Congress late in 2012. The timing couldn’t be better for Netflix, however, since it has just launched its own original programming with the debut of “House of Cards”, and will deliver four more original shows by summer 2013. Netflix is also said to be expanding individual profiles to include more social features within the service itself, something which is long overdue.

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Andre Haddad: Drive my Porsche, please

Andre Haddad: Drive my Porsche, please | Digital Inside Out | Scoop.it

FORTUNE -- When RelayRides CEO Andre Haddad isn't using his 2006 Porsche 911, he encourages strangers to drive it.

This willingness to share—even something as valuable as a sports car—is the premise behind carsharing, a growing industry that connects car owners with renters seeking out a temporary set of wheels. What started with Zipcar's community car fleets in 2000 has expanded to include individual owners making their cars available to strangers over the internet. Carsharing, as a result, is threatening the long-entrenched structure of auto ownership.

The so-called sharing economy—people rent out spare bedrooms (AirBnB), under-utilized conference rooms (LiquidSpace), and even their free labor (TaskRabbit)—has grown substantially in just a few years. But the transportation industry has seen the greatest change. A 2012 study by Lacey Plache, Chief Economist at Edmunds.com, found that young adults aged 18-34 purchased 30% fewer cars in 2011 than they did in 2007. Now, carsharing may be a leading indicator for a much broader set of services.

Carsharing proponents argue that, for those who own vehicles, renting them out to strangers through services like RelayRides or Flightcar can defray car payments considerably (sometimes all together). For renters, paying for a car only when it is actually needed can be much less expensive ownership, particularly in big cities. Carsharing—along with a revamped take on carpooling, dubbed ridesharing—has gotten a jolt from smartphone-wielding millennials in need of a ride. "For a long time the [car] was the symbol of freedom, the symbol of adulthood," says Haddad of RelayRides. "That's apparently been shaken up in a lot of younger people's minds."

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Tablet Mobile Web Traffic Now Eclipses Smartphone Traffic [Charts]

Tablet Mobile Web Traffic Now Eclipses Smartphone Traffic [Charts] | Digital Inside Out | Scoop.it
Adobe ran a study of 1,000 sites with more than 1 billion page views and found that tablets drive more traffic than smartphones.
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Incredimail’s New iPad Version Turns Email Into A Flipboard-Style Interface, Easy For The Average Person

Incredimail’s New iPad Version Turns Email Into A Flipboard-Style Interface, Easy For The Average Person | Digital Inside Out | Scoop.it
Who'd have thought email would suddenly be the hot app startups were going after, but that appears to be what's happening. And it's being driven both by a desire to make email 'work' better and by the rise of the touch interface.
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Lots of opportunities on the email front. 

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Victoria’s Secret incentivizes shopping through loyalty-based iPad app

Victoria’s Secret incentivizes shopping through loyalty-based iPad app | Digital Inside Out | Scoop.it

Victoria’s Secret is continuing to make mobile a priority in its digital marketing with a new iPad application that serves as a hub for its Pink Nation loyalty program.

The retailer is using the iPad app to tie in with its Pink collection, which targets college-aged women. The app is available for free download from Apple’s App Store.

“The Pink Nation app is a direct attempt by Victoria’s Secret to build up their customer database,” said Simon Buckingham, CEO of Appitalism, New York.

“First, you have to join or sign in to access the app content, then you have to enter your mobile number and agree to receive up to six texts per month,” he said. “You also have to enter your postal address.”

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If You’re Worried About Likes, Avoid Posting To Facebook From Twitter

If You’re Worried About Likes, Avoid Posting To Facebook From Twitter | Digital Inside Out | Scoop.it

Facebook is showing your content to far fewer people than they used to, says Nick Bilton at the NY Times, pointing out that while his subscribers have soared, the number of likes per post has declined rapidly. Josh Constine writes his thoughts here.

Bilton’s theory is that Facebook wants to incentivize people to pay to promote their content, so they show unpaid content to far fewer people. Hunter Walk has other theories (and correctly points out that comparing old data to new could be explained in other ways, as well).

Occam’s razor suggests Bilton is right, simply because Facebook has the incentive to make the free views scarce in order to increase demand for the paid views. But I just don’t know. As an aside, when I promoted a post back in November, Facebook told me I “had 969x as many views because you promoted it.”

Here’s what I do know – if you really care about Facebook likes, don’t just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

I have Twitter auto post to my Facebook page, and I occasionally post things directly to Facebook as well. I’ve always noticed that the direct-to-Facebook approach generates far more likes, but I’ve never actually gone back and run the averages. Today I did, although only for the last few weeks of posts.

Here’s what I found. The average post published to Facebook by Twitter gets 13.6 likes. The average direct to Facebook post gets 81.1 likes.

I don’t care enough to change the way I publish to social networks. But you might.

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Let's make a test. 

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For Music Industry, a Story of Two Googles

For Music Industry, a Story of Two Googles | Digital Inside Out | Scoop.it
When it comes to the music industry, there are two Googles — represented on one side by its suite of entertainment media services, and on the other by its mighty search engine.
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