Digital Innovation in Healthcare
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital Innovation in Healthcare | Scoop.it

comScore, Inc. , a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.


Via Philippe Marchal, eMedToday, Celine Sportisse
Laurent FLOURET's insight:

"Health marketers continue to use digital channels to reach consumers, and anywhere from three to seven billion display ads are delivered in the drugs and medication sector each month."

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Apple ResearchKit, HealthKit and CareKit, Health App – what does it all mean?

Apple ResearchKit, HealthKit and CareKit, Health App – what does it all mean? | Digital Innovation in Healthcare | Scoop.it
The Apple Inc. © Health App, HealthKit, ResearchKit and CareKit — it is clear that Apple is set to conquer the healthcare market, or specifically the mHealth market. Since 2014, the Health app comes preloaded into the iPhone as part of iOS 8. HealtKit, also launched in 2014, sits underneath this Health app and allows developers to feed information to and from the app. In March 2015, Apple Inc. introduced the Apple ResearchKit, targeted to medical research. Following up a year later i.e. April 2016, Apple announced the CareKit, to promote care management among patients.
Laurent FLOURET's insight:

Helpful if you are still confused...

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Oscar, Mount Sinai cut ribbon on new Brooklyn clinic

Oscar, Mount Sinai cut ribbon on new Brooklyn clinic | Digital Innovation in Healthcare | Scoop.it

Health insurer Oscar announced it has opened its first full-service primary care center in Brooklyn, NY.
Operating in partnership with Mount Sinai Health System, the clinic is available for free to Oscar members.
Members can use Oscar’s digital tools to schedule appointments, input personal information and access lab results via their personal health profile in the Oscar app.

Laurent FLOURET's insight:

A patient-centric approach to primary care!

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Wearable Parkinson's system gets CE marking

Wearable Parkinson's system gets CE marking | Digital Innovation in Healthcare | Scoop.it

A wearable system that monitors the symptoms of Parkinson’s disease has received its CE marking, indicating it’s safe to use across Europe.

Global Kinetics’ Parkinson’s KinetiGraph system records body movements and other symptoms, generating data drive reports to alert patients and clinicians to potentially significant changes.

Laurent FLOURET's insight:

“It can give the patient a little more confidence that their symptoms are being monitored, as a clinician I can get an independent and objective idea of what a patient’s motor symptoms are like.”

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Philips, Illumina partner to offer integrated genomics solutions for oncology

Philips, Illumina partner to offer integrated genomics solutions for oncology | Digital Innovation in Healthcare | Scoop.it

Philips and Illumina announced that they will collaborate to leverage Illumina's sequencing technology and BaseSpace Sequence Hub with Philips' cloud-based IntelliSpace Genomics clinical informatics platform in a bid to advance cancer research.

 

 

Laurent FLOURET's insight:

Philips and Illumina also said they plan "to collaborate on system integration, cohort analysis and health economics applications, and future research programmes."

 

 

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Microsoft Accelerator Demo Day: Cloud and AI innovations from 9 emerging startups

Microsoft Accelerator Demo Day: Cloud and AI innovations from 9 emerging startups | Digital Innovation in Healthcare | Scoop.it
Updated below with video from event. The Summer 2016 cohort of startups at Microsoft Accelerator’s Machine Learning Demo Day in Seattle on Thursday reveale
Laurent FLOURET's insight:

MedWhat continues to grow as an Artificial Intelligence virtual medical assistant. Still in the "wellness" category. Maybe soon in the "medical device" one...

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Pharma's investment in digital health increasing, but still in early stages

Pharma's investment in digital health increasing, but still in early stages | Digital Innovation in Healthcare | Scoop.it
As we noted in our in-depth last week, the digital health space is still holding its breath for big pharma and big payers to dive in with serious M&A. At the opening session for Digital Medicine Connect in Boston, a part of EBD Group’s BioPharm America conference, speakers from around the digital health world weighed in on how that landscape is changing.
Laurent FLOURET's insight:

"There are two reasons I think pharma will get more interested and it depends on if you think digital medicine companies are toys or threats to your business."

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Looking Back At Today’s Healthcare In 2050 - The Medical Futurist

Looking Back At Today’s Healthcare In 2050 - The Medical Futurist | Digital Innovation in Healthcare | Scoop.it
People are curious about the future of healthcare, so here is how I imagine a conversation with my granddaughter in 2058 about today's medicine.
Laurent FLOURET's insight:

This is fascinating and amusing when you give it a chance: "More than 40 years ago, patients had to go to huge and unfriendly buildings called hospitals to receive any kind of care and to measure vital signs or health parameters, for example how hearts and brains work."

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Why Health Tech Has Grabbed the Attention of VCs [VIDEO]

Why Health Tech Has Grabbed the Attention of VCs [VIDEO] | Digital Innovation in Healthcare | Scoop.it
Esther Dyson, EDventure Holdings chair, and Robert Mittendorff, Norwest Venture Partners partner, discuss the issues on the cutting edge of health-care disruption with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
Laurent FLOURET's insight:

Interesting VCs point-of-view on health tech! 

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Apple Acquires Personal Health Data Startup Gliimpse

Apple Acquires Personal Health Data Startup Gliimpse | Digital Innovation in Healthcare | Scoop.it
In the last three years, Gliimpse has built a secure platform where consumers can manage and share their own medical records and info.
Laurent FLOURET's insight:

CEO Tim Cook recently told Fast Company in an interview that he sees a major business opportunity for the company in the non-regulated side of health care: "So if you don’t care about reimbursement, which we have the privilege of doing, that may even make the smartphone market look small."

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The Evolution of Healthcare

The Evolution of Healthcare | Digital Innovation in Healthcare | Scoop.it

Healthcare is evolving, no-brainer right?  So instead of writing a long, wordy post about how it is changing, I decided to write a short post about what I have seen that works from decades of healthcare and digital experience.    I decided to also format this post in a simple, three bucket format.

Laurent FLOURET's insight:

An everyday struggle: "MVF or Minimally Viable Feature set"

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Statwise™ Treatment Tracker

Statwise™ Treatment Tracker | Digital Innovation in Healthcare | Scoop.it
The Statwise™ program helps you track your moderate to severe rheumatoid arthritis symptoms while taking Enbrel® (etanercept).
Laurent FLOURET's insight:

Interesting initiative from Amgen to improve Patients/HCPs dialogue and treatment adherence in Rheumatoid Arthritis.

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FDA clearance of Withings Thermo WiFi thermometer doesn't mean it's accurate

FDA clearance of Withings Thermo WiFi thermometer doesn't mean it's accurate | Digital Innovation in Healthcare | Scoop.it
Just because Withings Thermo is FDA cleared doesn't mean it's accurate. Temporal thermometers have been proven in studies to not be accurate.
Laurent FLOURET's insight:

"It’s important to remember the difference between FDA cleared versus FDA approved."

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Apple Search Ads for medical apps - iMedicalApps

Apple Search Ads for medical apps - iMedicalApps | Digital Innovation in Healthcare | Scoop.it
Apple is now giving developers the ability to place advertisements in search, which should help the medical app category return better results.
Laurent FLOURET's insight:

"Over 65% of downloads come directly from searches in the App Store"

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Medtronic & Fitbit partner to connect activity data with continuous glucose monitoring

Medtronic & Fitbit partner to connect activity data with continuous glucose monitoring | Digital Innovation in Healthcare | Scoop.it
Partnership aims to help patients better understand how activity and exercise affect their glucose levels by seeing both in Medtronic’s medical app.
Laurent FLOURET's insight:

"That system gets us a bit closer to the “holy grail” of an artificial pancreas."

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Meet Forward, a doctor office startup run by ex-Uber, Google employees

Meet Forward, a doctor office startup run by ex-Uber, Google employees | Digital Innovation in Healthcare | Scoop.it

Forward, a medical office startup founded by CEO Adrian Aoun, announced its arrival to the world on Tuesday, Business Insider reported.
Aoun, a former Google employee, is joined by ex-pats from prominent tech companies Uber and Facebook and has received investment funding from the likes of Peter Thiel's Founders Fund and Marc Benioff.
The service, currently offered in San Francisco, costs $149 a month in lieu of insurance and/or a co-pay, Tech Crunch reported.

Laurent FLOURET's insight:

"As a fee-for-service model is slowly chipped away, provider-patient relationships will be increasingly important as that could help fuel a doctor "brand loyalty." 

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Are clinical trials ready for mHealth adoption in 2017?

Are clinical trials ready for mHealth adoption in 2017? | Digital Innovation in Healthcare | Scoop.it
by Sarah Iqbal The mHealth industry has been making a strong case for its ability to optimize clinical trials and improve engagemen
Laurent FLOURET's insight:

"Studies show that this extreme connectivity can improve participant compliance and overall patient outcomes. [...] In addition, mHealth is most useful when it comes to improving data quality and patient trial adherence through gamification."

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Google DeepMind, NHS partnership sparks privacy fears

Google DeepMind, NHS partnership sparks privacy fears | Digital Innovation in Healthcare | Scoop.it
Google DeepMind and the National Health Service will partner in a move that alerts providers about abnormalities in patients’ vital signs and blood results—and privacy advocates have already started to cry foul. The artificial intelligence branch of Google and the Royal Free NHS agreed to a five-year deal that will allow Google’s algorithms to monitor the health data of 1.6 million patients.
Laurent FLOURET's insight:

How do you assess the "Benefit"/"Privacy Risk" ratio...?

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Coding school 42 plans to educate 10,000 students in Silicon Valley for free

Coding school 42 plans to educate 10,000 students in Silicon Valley for free | Digital Innovation in Healthcare | Scoop.it
Xavier Niel’s new project is an ambitious coding university in Silicon Valley called 42. But the trick is that it’s nothing like other universities out..
Laurent FLOURET's insight:

In a time where healthcare is going Digital, maybe one of the most disruptive innovation to provide skilled developers!

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Notifications Are Broken. Here's How Google Plans To Fix Them

Notifications Are Broken. Here's How Google Plans To Fix Them | Digital Innovation in Healthcare | Scoop.it
Sick of spammy notifications? So is Google.
Laurent FLOURET's insight:

"Crying Wolf" notifications = serve no function except to remind users that app is installed on phone #donotbethisdeveloper

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How the CIO of a $39 billion pharmaceutical company is quietly changing the tech-startup world

How the CIO of a $39 billion pharmaceutical company is quietly changing the tech-startup world | Digital Innovation in Healthcare | Scoop.it
Clark Golestani has turned the "digital enterprise" into an art form.
Laurent FLOURET's insight:

Good examples of Fortune 50 <=> Startups partnership! #Merck

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23andMe's Consumer DNA Data Gold Mine Is Starting To Pay Off

23andMe's Consumer DNA Data Gold Mine Is Starting To Pay Off | Digital Innovation in Healthcare | Scoop.it
The consumer genetic testing company says it can barely keep up with demand from researchers, while patient advocates wonder if customers deserv
Laurent FLOURET's insight:

"collaborations with drug makers like Genentech (to study Parkinson's disease) and Pfizer (irritable bowel disease and lupus) are a big part of its future growth"

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App Annie debuts new Marketing Intelligence solution

App Annie debuts new Marketing Intelligence solution | Digital Innovation in Healthcare | Scoop.it
Mobile app data specialist App Annie has unveiled a new offering that provides marketers with data to improve user acquisition campaigns and execute cost-efficient, data-driven marketing strategies to scale their app business.
Laurent FLOURET's insight:

"A feature focused on competitive insights provides marketers with specific details on the app advertising strategies their competitors are using (such as their partners, creatives, tactics and messaging), giving them an inside look at what they are up against in the app marketing ecosystem."

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New Fitbit exec charged with building out pharma partner deals

New Fitbit exec charged with building out pharma partner deals | Digital Innovation in Healthcare | Scoop.it
As part of its journey from fitness wearable maker to broader digital healthcare company, Fitbit has hired Walgreens executive Adam Pellegrini for the newly created post of president of digital health to help bring its portfolio of products, data and services into clinical settings. And that means Pellegrini will be working to develop partnerships with pharma and medical device companies--along with healthcare systems, payers and insurers.
Laurent FLOURET's insight:

“I see a tremendous opportunity for healthcare providers, health plans and pharmaceutical companies to foster a more proactive, consumer-centric approach to healthcare using Fitbit’s products, software, services and extraordinary health brand” @adampellegrini

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Resources for medical app and device FDA, FCC approval

Resources for medical app and device FDA, FCC approval | Digital Innovation in Healthcare | Scoop.it
A list of various resources for determining how to get your app or device FDA or FCC approved. 
Laurent FLOURET's insight:

Quick view at Class I, II and III

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Amazon Echo, KidsMD app answer parents questions on demand

Amazon Echo, KidsMD app answer parents questions on demand | Digital Innovation in Healthcare | Scoop.it
The KidsMD app from Boston Children's for Echo will answer parents health questions about their kids on demand.
Laurent FLOURET's insight:

"Will Cortana, Siri, and Google Now be linking up with any medical apps to provide similar features? Given Google’s focus on delivered curated health information for medical questions, it seems like it would be a natural next step."

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