Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis | Digital Information Systems | Scoop.it

Intimacy with customers should matter at least as much to associations as companies.  Technology can help us with this.

 

CEO Robert McDonald wants to make the consumer goods giant the world’s most technologically enabled company. Here’s how. A McKinsey Quarterly Retail & Consumer Goods article.


Via Robert H. Rich, Ph.D., CAE