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Longchamp takes virtual stroll through Paris to mark boutique renovation I Luxury Daily

Longchamp takes virtual stroll through Paris to mark boutique renovation I Luxury Daily | DIGITAL IN RETAIL | Scoop.it

French apparel and accessories label Longchamp is inviting consumers to explore its newly reopened Paris flagship and the surrounding neighborhood through a virtual tour.

The brand’s mobile-optimized Paris Premier microsite includes an interactive map offering 360-degree views of spots in the 1st arondissement and campaign content surrounding the handbag inspired by the district. This content forges a stronger bond between Longchamp and its chosen home, creating an association in consumers' minds between the brand and nearby institutions.

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Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores I Adweek

Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores I Adweek | DIGITAL IN RETAIL | Scoop.it

Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data company Yext to let brands create in-app campaigns.

Uber has already worked with brands like Dick's Sporting Goods and Casper to deliver on-demand products but now appears to opening up the actual app as a marketing platform.

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José Neves: How The Founder Of Farfetch Is Politely Reinventing The Boutique For The Digital Age I Telegraph

José Neves: How The Founder Of Farfetch Is Politely Reinventing The Boutique For The Digital Age I Telegraph | DIGITAL IN RETAIL | Scoop.it

When we seek to bestow the highest praise on a new business venture, particularly a new tech business, we call it disruptive, meekly accepting the misery, havoc and sheer unmannerliness the word implies. That’s the price of progress, we say, unless we’ve just been disrupted, in which case we say something else.

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Macy's Teams With IBM Watson For AI-Powered Mobile Shopping Assistant I Forbes

Macy's Teams With IBM Watson For AI-Powered Mobile Shopping Assistant I Forbes | DIGITAL IN RETAIL | Scoop.it

Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get information as they navigate 10 of the retail company’s stores around the US during this pilot stage.

Customers are able to input questions in natural language regarding things like where specific products, departments, and brands are located, to what services and facilities can be found in a particular store. In return, they receive customised relevant responses. The initiative is based on the idea that consumers are increasingly likely to turn to their smartphones than they are a store associate for help when out at physical retail.

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Starwood Unlocks Digital Key Expansion, Highlighting Guests’ Reliance On Mobile I Luxury Daily 

Starwood Unlocks Digital Key Expansion, Highlighting Guests’ Reliance On Mobile I Luxury Daily  | DIGITAL IN RETAIL | Scoop.it

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

SPG Keyless is making its way to participating Westin, Sheraton, Four Points and Le Méridien properties around the world, joining the current number of 160 properties worldwide with the technology already enabled. As travelers become more reliant on their smartphones during the vacation-planning and booking processes, hotel marketers will also need to keep up with the demand for on-site mobile-enabled perks.

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How Try Before You Buy Is Going To Revolutionize Retail I The Drum

How Try Before You Buy Is Going To Revolutionize Retail I The Drum | DIGITAL IN RETAIL | Scoop.it

Shopping often feels like a gamble; an item on a beautifully branded website or on display in a store often fails to live up to expectations in real life. This can be especially disappointing given the hours we now spend hunting, researching, watching reviews and tracking down an item found on social. In the past, we’ve had to accept the loss of money spent on shipping, the inconvenience of having to return it or the lines in stores but with expectations rising and new behaviors spurred by the maturing sharing economy, innovative companies and new technologies now enable us to experience a new range of products before we buy. 

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Facebook Taps GPS, Square To Track Your In-Store Visits And Purchases I TechCrunch

Facebook Taps GPS, Square To Track Your In-Store Visits And Purchases I TechCrunch | DIGITAL IN RETAIL | Scoop.it

Facebook has found the Holy Grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar coordinates.

This data could get advertisers to spend a lot more on Facebook because it will be able to demonstrate exactly how ad views led to in-store purchases and foot traffic. Ninety percent of sales still happen in physical retail stores, not online. Facebook is pushing to evolve the industry past flimsy metrics like ad views and clicks, towards measuring when ads actually inspired purchases anywhere.

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Luxury Fashion Rental App Armarium Officially Launches Today I Racked

Luxury Fashion Rental App Armarium Officially Launches Today I Racked | DIGITAL IN RETAIL | Scoop.it

Here's a new way to wear a $4,000 designer dress to an event without, you know, actually forking over $4,000. Armarium, an app that lets customers rent pieces straight off the runway for a fraction of their retail price, launches out of beta today. That means customers nationwide can try out renting Armarium pieces from designer brands like Nina Ricci, Anthony Vaccarello, Peter Pilotto, Sonia Rykiel, Roberto Cavalli, Jimmy Choo, and more. The app had a soft, invite-only launch earlier this year, but now it's available to all.

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Top 10 Luxury Brand Digital Efforts Of Q1 I Luxury Daily 

Top 10 Luxury Brand Digital Efforts Of Q1 I Luxury Daily  | DIGITAL IN RETAIL | Scoop.it

Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.

From a series of WiFi networks that playfully jab at the competition to a soundtrack for sleep, use value was on brands’ minds. Consumer-generated content continued to reign, as brands sought to include additional voices in their efforts.

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How Color IQ, Sephora's Shade-Matching Skin Care Tool, Boosts Brand Loyalty I Digiday

How Color IQ, Sephora's Shade-Matching Skin Care Tool, Boosts Brand Loyalty I Digiday | DIGITAL IN RETAIL | Scoop.it

At Sephora, employees are equipped with a handheld device that, when held to the face, scans the surface, capturing a person’s exact skin tone and matching it with a combination of numbers and letters from an existing “shade library.”

The resulting four-digit code is a Sephora customer’s Color IQ. The program was created in 2012 in collaboration with the Pantone Color Institute to help shoppers find the foundation and concealer that’s the best scientific match for their complexions. Since its launch, Sephora stores have generated 14 million Color IQ matches and the company has also created a spinoff, the Lip IQ, for lipstick shades.

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In-Store Wi-Fi Should Avoid One-Size-Fits-All Approach:  I  Mobile Commerce Daily 

In-Store Wi-Fi Should Avoid One-Size-Fits-All Approach:  I  Mobile Commerce Daily  | DIGITAL IN RETAIL | Scoop.it

Millennial women are looking for personalized experiences on their smartphones when shopping in retail stores while men crave convenience, according to a new report from Euclid Analytics.

The report, Bringing Digital Engagement In-Store, found there are some differences by age and gender when it comes to engaging with retailers via in-store Wi-Fi on a smartphone. A key takeaway is that retailers need to develop well-rounded in-store mobile strategies.

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Sephora Boosts Augmented Reality Shopping With Real-Time Facial Recognition I Luxury Daily 

Sephora Boosts Augmented Reality Shopping With Real-Time Facial Recognition I Luxury Daily  | DIGITAL IN RETAIL | Scoop.it

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

The augmented reality feature currently allows users to upload a still selfie to virtually try on various products that can be purchased from Sephora, but the new update will allow users to view themselves moving in real time with the digital makeup, with more effective technology. The update comes from the developer ModiFace after a survey of non-Modiface and non-Sephora apps showed that a 22 percent drop in conversion rates occurred when the virtual products did not line up or appear correctly on the user’s face.

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Elle Style Awards Shifts To Digital In Samsung’s Gear 360's First Fashion Stream Of Its Kind I The Drum

Elle Style Awards Shifts To Digital In Samsung’s Gear 360's First Fashion Stream Of Its Kind I The Drum | DIGITAL IN RETAIL | Scoop.it

At the close of the London Fashion Awards Elle partnered with H&M to experiment with 360-degree video footage of the Elle Style Awards 2016, captured by Samsung’s Gear 360, to bring audiences closer to the event through an immersive brand experience.

The annual event marks the close of London Fashion Week, and was shot on Samsung Gear 360 which was launched at Samsung Unpacked at Mobile World Congress (21 February). It marks the first time the 360-degree camera has been used to shoot at an event like this.

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Op-Ed | Disrupting the Mall I BOF

As you might imagine, I think about this a lot. For me the future of the mall is the same as its present and past — the future of the mall is about people. That hasn’t changed. It is the word “mall” that has reached its used-by date. It invokes quite a homogenised experience.

People are seeking to discover a true sense of place and connection — more than just a place to shop and beyond a transactional relationship with the brands they love.

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Oui Open Merges With Storefront To Become A Global Pop-up Store Marketplace I TechCrunch

Oui Open Merges With Storefront To Become A Global Pop-up Store Marketplace I TechCrunch | DIGITAL IN RETAIL | Scoop.it

French startup Oui Open, also known as PopupImmo, is merging with its American competitor Storefront for an undisclosed amount of money. The two entities will soon provide a global marketplace of pop-up stores so that brands can open a bunch of stores on multiple continents using the same service.

From what I understand, Oui Open is merging with Storefront but keeping the Storefront inventory as well as the brand. In fact, Storefront seems to be a more powerful brand and could become the new consumer-facing brand for the new entity.

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How Shoes Of Prey's Design Technology Could Change The Way We Shop I Fashionista

How Shoes Of Prey's Design Technology Could Change The Way We Shop I Fashionista | DIGITAL IN RETAIL | Scoop.it

Shoes of Prey, an online-native shoe customization brand, was ahead of the customization bandwagon. And rather than use customization as an additional option for customers, the entire business is founded on it.

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Whatever Happened To 3D Printing? I TechCrunch

Whatever Happened To 3D Printing? I TechCrunch | DIGITAL IN RETAIL | Scoop.it

When I visited his Brooklyn 3D printer factory in 2013, workers in an assembly line were busy putting together Solidoodle printers. An army of assembled printers whirred as they lay down layers of melted plastic to make parts for the next set of machines.

At the time, the promise of desktop manufacturing had just entered the general public’s consciousness. The media reported breathlessly on the potential of local manufacturing and bio-printing. Governments raised fears about undetectable 3D-printed guns. Early adopters wondered whether they, too, needed a 3D printer or CNC machine in their homes. Cervantes was hopeful. Solidoodle was months away from shipping its next-generation printer.

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Macy's Unveils Prototype Of New Store Of The Future I Fortune

Macy's Unveils Prototype Of New Store Of The Future I Fortune | DIGITAL IN RETAIL | Scoop.it

If you want to see how Macy’s M 1.28% plans to shake its deep and lengthy sales funk, look no further than the retailer’s newly renovated store at a Columbus, Ohio mall.

The Macy’s department store is wrapping up a major renovation, including new areas where it will give master classes to demonstrate beauty products, larger spaces to allow mannequins to display the latest trends, and an overhauled area for selling athletic wear and wellness products. The store, whose work will be done by June 25th, is serving as a prototype for how a lot of Macy’s stores will look in the future.

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Apple’s New Messaging, Voice Opportunities Are Significant, If Uninspired I Luxury Daily 

Apple’s New Messaging, Voice Opportunities Are Significant, If Uninspired I Luxury Daily  | DIGITAL IN RETAIL | Scoop.it

Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.

With iPhone sales dropping as the smartphone market matures, Apple is enlisting the help of marketers to create more dynamic experiences for loyal customers. The moves – which appear more me-too than innovative, borrowing from the successes of Line, Amazon Alexa and others – have already attracted brands such as Fandango, Lyft and OpenTable.

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Uber Opens RUSH API To Everyone I TechCrunch

Uber Opens RUSH API To Everyone I TechCrunch | DIGITAL IN RETAIL | Scoop.it

Uber has today announced the public launch of its UberRUSH API, letting any developer offer delivery of their products through Uber. UberRush launched back in October of 2015, offering same-day delivery of items through the app. It was a basic courier service, with deliveries via both Uber cars and bike messengers.

In January, the company took it a step further with the launch of a private API, letting retailers bake same-day delivery right into their apps and websites.

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4 Ways Technology Can Revitalize Luxury Shopping I Luxury Daily 

4 Ways Technology Can Revitalize Luxury Shopping I Luxury Daily  | DIGITAL IN RETAIL | Scoop.it

Most luxury brands maintain high-end bricks-and-mortar locations because they rely on trained sales associates to personalize the shopping experience.

With in-store experiences remaining key to luxury brand success, how can technology improve the bottom line in this traditionally high-touch business?

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Why Luxury Brands Are Putting Microchips In Your Clothes And Accessories I Fashionista

Why Luxury Brands Are Putting Microchips In Your Clothes And Accessories I Fashionista | DIGITAL IN RETAIL | Scoop.it

Fakes are everywhere. The flash of an "LV" logo on New York’s busy Canal Street, or a pile of lookalike Chanel bags at Istanbul’s Grand Bazaar, hardly warrants a raised eyebrow these days. But counterfeiting continues to plague the luxury sector, costing European clothing and accessories companies anestimated €26.3 billion ($30 billion) — about 10 percent of their sales — every year, and doing damage to the reputation of their brands to boot. Those of us who've ever been duped into buying a replica Hermès scarf at a secondhand store, or a knockoff Marc Jacobs bag on Ebay, have felt the pain of counterfeiting all too well.

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Inside Ralph Lauren's Connected Fitting Rooms I Digiday

Inside Ralph Lauren's Connected Fitting Rooms I Digiday | DIGITAL IN RETAIL | Scoop.it

Ralph Lauren’s Fifth Avenue flagship store in Manhattan is home to connected fitting rooms that merge digital technology with in-store retail, meant to both remove friction from the customer experience and help the retailer make smarter merchandising decisions.

Since the new smart-mirror fitting rooms were installed in November by retail technology platform Oak Labs, Ralph Lauren has seen an engagement rate of 90 percent, which the company said was higher than expected.

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The Reality Of AR/VR Business Models I TechCrunch

The Reality Of AR/VR Business Models I TechCrunch | DIGITAL IN RETAIL | Scoop.it

There is nearly as much confusion as there is excitement about augmented and virtual reality. While VR could be big and AR could be bigger (and take longer), there are more questions than answers out there. I’ll be doing a deep dive on one aspect of AR/VR every month. This month we’re kicking off with business models. AR/VR hardware sales, e-commerce sales, ad spend and mobile data/voice could drive more than 80 percent of all AR/VR revenues. Things might look a little different than what you expect.

Business models are hard to figure out during platform shifts, but can play out to great success (as in the case of mobile over the last decade). AR/VR is the fourth major platform shift (after PC, web and mobile). CEOs need to decide how to play. At the end of the day, business models come down to installed bases, use cases and unit economics, so let’s dip our hands in the virtual money pot and see what comes out.

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How Retailers Will Survive In The Amazon Era I Fast Company

How Retailers Will Survive In The Amazon Era I Fast Company | DIGITAL IN RETAIL | Scoop.it

There’s no way around it—the past year has been rough for retail. Even the stalwarts have taken a hit: Nordstrom had a terrible run on NASDAQ; Macy'scratered, with its stock ending 2015 40% down for the year; and Walmart isshutting down over 250 storesnationwide. Why so much bad news, so fast?

Well, there are a few incidental reasons, such as an economy that has peoplesaving instead of spending, and an unseasonably warm Q4 that kept families away from seasonal purchases, like a new space heater or down jacket. But, it’s also about a little company in Seattle called Amazon, which is steadily eating the world of retail. And when we say eating, we mean in one bite; according to The Motley Fool, about one of every three product searches begins at Amazon.

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