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Know your audience - that means on and off line
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Digital in Healthcare
A few choice stories of healthcare using digital.
Curated by Emma Jarvis
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Future of Drug Development Focuses on Patient Experience -- And Digital Health Tools Can Help

Future of Drug Development Focuses on Patient Experience -- And Digital Health Tools Can Help | Digital in Healthcare | Scoop.it
The need for improved patient-associated measurements is also a key reason medical product companies should care a lot more about digital health than they seem to.

Via Nitro Digital
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eMedToday's curator insight, July 15, 2013 11:33 PM

So so true

 

"In the latest NEJM, UNC oncologist (and former MGH colleague) Ethan Basch explains with characteristic eloquence why the future of drug development will involve a more granular understanding of the patient’s experience of illness"

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How doctors prefer to engage with pharma: part five

How doctors prefer to engage with pharma: part five | Digital in Healthcare | Scoop.it
How doctors prefer to engage with pharma part five - Articles In the fifth and final part of this anonymous doctors' series, Hannah Blake interviews an oncologist (who will be referred to as Doctor E) about the information he needs regularly from ...
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Human rep contact in a digital age?

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Here Comes the Parade of Computing Interfaces That Want to Replace the Touchscreen

Here Comes the Parade of Computing Interfaces That Want to Replace the Touchscreen | Digital in Healthcare | Scoop.it
Over the next six months or so, we're going to see an explosion of new ways of interacting with computers, televisions, and mobile devices.
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Why digital healthcare means strategy is now vital - PMLiVE

Why digital healthcare means strategy is now vital - PMLiVE | Digital in Healthcare | Scoop.it
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The future of mhealth | pharmaphorum

This is an article questioning whether consumers and healthcare professionals are enthusiastic adopters of mobile health.
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Are Meta Tags a Regulatory Time Bomb?

Your branded pharma site is non-compliant. Yes, yours.

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The changing face of patient communications

The changing face of patient communications - when did the advice to follow doctor's orders first start to lose it's power?

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Digital advertising agencies are built for the Internet age

Digital advertising agencies are built for the Internet age | Digital in Healthcare | Scoop.it
Old notions of advertising are being scrambled on the Westside, inside boutique agencies with names like Blitz, Ignited and Omelet.
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Healthcare & Technology – Where Does Pharma Fit In?

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NICE gives HCPs mobile access to UK formulary

NICE gives HCPs mobile access to UK formulary | Digital in Healthcare | Scoop.it

NICE gives HCPs mobile access to UK formulary - Launches BNF iPhone and Android smartphone app

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Lady Gaga's Social Media Strategist on How She Helped Build an Empire

Lady Gaga's Social Media Strategist on How She Helped Build an Empire | Digital in Healthcare | Scoop.it
In healthcare, we're always looking for new ways of using digital, and all too often walk away from them too nervous to go ahead. Gaga's social media agency took a risk and did it differently. It worked. If you're going to innovate, you have to be the first.
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» From game birds to silver surfers » eBee blog

Know your audience - that means on and off line
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UK pharma won’t have to 'trawl internet' for adverse event reports

UK pharma won’t have to 'trawl internet' for adverse event reports | Digital in Healthcare | Scoop.it
UK pharma won’t have to 'trawl internet' for adverse event reports - MHRA confirms that limits of pharmacovigilance responsibility also apply to blogs, chat rooms and social media sites
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The Rise of Medical Apps: Digital Health

The Rise of Medical Apps: Digital Health | Digital in Healthcare | Scoop.it
How Digital Health is reforming the healthcare sector and impacting consumers in a positive way.
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SixthSense - a wearable gestural interface (MIT Media Lab)

SixthSense - a wearable gestural interface (MIT Media Lab) | Digital in Healthcare | Scoop.it
SixthSense is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. Pranav Mistry of MIT Media Lab is the inventor of the SixthSense.
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UC Irvine says Apple's iPad helped students score 23% higher on exams

UC Irvine says Apple's iPad helped students score 23% higher on exams | Digital in Healthcare | Scoop.it
After launching a new iMedEd initiative built around Apple's iPad, the University of California at Irvine reports that students in the program have now scored "an average of 23 percent higher on their national exams" than previous classes, "despite...
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Virtual patient gets funding injection

Virtual patient gets funding injection | Digital in Healthcare | Scoop.it

Key medical institutions have joined forces to liberate health education from its current physical limitations and have secured $4.5 million to develop online teaching tools that can be accessed via the national broadband network.


The Biomedical Education Skills and Training network (BEST) will create online training simulations to educate students in rural and remote locations. The proposed virtual education facility includes: a dissecting room, lab space, national medical image bank, patient clinic, and a diagnostic case book.

 

The medicine faculty of the University of NSW, a BEST member, has used virtual microscopy for the past four years, according to head of medicine Dr Nicholas Hawkins. It uses a virtual patient with symptoms to teach exercise physiology students. Depending on how the "patient" is treated they can be healed, hurt, or even killed.

 


Via nrip, dbtmobile
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Digestible microchip in your medicine - treading the fine line between advanced care and Big Brother!

Digestible microchip in your medicine - treading the fine line between advanced care and Big Brother! | Digital in Healthcare | Scoop.it

The FDA has approved the first digestible microchip for humans. 

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“Health care hackers”: @drclaire on how the online space is changing health care

“Health care hackers”: @drclaire on how the online space is changing health care | Digital in Healthcare | Scoop.it
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4 themes and an infogtaphic on The Future Of Digital Marketing

4 themes and an infogtaphic on The Future Of Digital Marketing | Digital in Healthcare | Scoop.it
Mobile, integration, personalisation...
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Patients want eHealth option but not at expense of seeing doctors

Patients want eHealth option but not at expense of seeing doctors | Digital in Healthcare | Scoop.it
Patients want eHealth option but not at expense of seeing doctors - And email more important to patients than mobile phone-only reminders.
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The Value of Responsive Design

The Value of Responsive Design | Digital in Healthcare | Scoop.it
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4 innovative campaigns that have pushed pharma social media forward

4 innovative campaigns that have pushed pharma social media forward | Digital in Healthcare | Scoop.it
AstraZeneca, Boehringer Ingelheim, Novo Nordisk and Sanofi are four examples of pharmaceutical social media campaigns that have pushed #socpharm forward. Read more.
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Why Medical Practice Marketing Begins with a “People Strategy”

Why Medical Practice Marketing Begins with a “People Strategy” | Digital in Healthcare | Scoop.it
A People Strategy brings the patient to center stage. The media or process steps are only the means—a conduit and not an isolated end game.
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Vungle - interesting ads/apps start-up

Vungle - interesting ads/apps start-up | Digital in Healthcare | Scoop.it
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