Utilizing principles of information architecture together with linked open data web technologies can help to strengthen not only the semantic web, but also promote the use and reuse of assets and resources of cultural heritage ...
Alt-ac - alternative academic has a certain cachet but is it a real category, what is one? Does it matter and how beyond the scope of this article, might it help the application, funding and relevancy of the work and research of much academic work? This is more than DH, it is broadly Digital Scholarship, will it be a critical bridge in moving forward Open Access or will it just reinforce Ivory tower walls behind a sea of technology and data. Hybrid technocrats or enablers?
This blog post reflects work done last semester in a graduate seminar I took on the Digital Humanities with Chris Forster, a former HASTAC Scholar. The project reflects the possibilities of using a database of syllabi as a ...
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.
In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need to re-think the connected experience and the resulting click path. But what happens when the web sites that appear in traditional Google search results no longer suffice for someone so connected that impatience becomes a virtue? This is after all someone who begins the journey on a smart phone or tablet tapping review sites and social networks to make information come to them before conducting formal research. Some call it the lazy web. Others refer to it as the social web. In the end, it’s just how people make information come to them. Once they do, it becomes the norm.
Even though web sites technically work on smaller screens thanks to adaptive and responsive design, they’re still web sites. In the very least, they go against the very nature of how someone interacts with the screen and what it’s designed to make possible. Here, it’s less about clicks and scrolls and more about pinching and swipes. That’s not all of course. The intention of a web page is called into question, or should be, in a time of connected consumerism. Step back and think about it for a moment. The information included on web sites isn’t written for you and me, it’s written for the person approving it. When you consider context in addition to the screen in the Zero Moment of Truth, you learn that people aren’t seeking marketing copy, they’re seeking the experiences of others to help humanize information and apply it to their state of mind, needs, and aspirations. Let that sink in because I’ll wager it’s not where a majority of your investments are allocated right now.
So, the truth unfolds…
In my latest book, “What’s the Future of Business”, I introduced the Ultimate Moment of Truth, that moment where people who convert an experience into discoverable content in any one of the countless social platforms people use to stay connected these days. And in this connected economy, the Ultimate Moment of Truth, or UMOT, becomes the next person’s Zero Moment of Truth, over and over again.
In addition to web sites, landing pages and corresponding SEO and SEM strategies, businesses now must consider how to create experiences in every moment of truth that aren’t just meaningful or remarkable, but also shareable. The future of brands now lies in how UMOT meets ZMOT throughout the customer life cycle. See, without design, these experiences are left to chance. Instead, marketers must begin to architect, foster and optimize positive experiences in each moment that’s native to each screen, efficient in steps, and tied to desirable outcomes.
When Google learned of my work around UMOT, the team reached out to consider how me might work together to help marketers better connect the dots to enhance the ZMOT. Our first collaboration resulted in a whitepaper that’s free to download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.”
The Science as an open enterprise report highlights the need to grapple with the huge deluge of data created by modern technologies in order to preserve the principle of openness and to exploit data in ways that have the potential to create a second open science revolution.
Exploring massive amounts of data using modern digital technologies has enormous potential for science and its application in public policy and business. The report maps out the changes that are required by scientists, their institutions and those that fund and support science if this potential is to be realised.
Areas for action
Six key areas for action are highlighted in the report:
Scientists need to be more open among themselves and with the public and media
Greater recognition needs to be given to the value of data gathering, analysis and communication
Common standards for sharing information are required to make it widely usable
Publishing data in a reusable form to support findings must be mandatory
More experts in managing and supporting the use of digital data are required
New software tools need to be developed to analyse the growing amount of data being gathered
Discussions on the new set of EUDAT services were also a feature of the conference with semantic annotation, dynamic data & workflows addressed, a natural follow on to the Working Group discussions that were held in Barcelona in Sept.
Participating in the Semantic Web and providing content via the principles of linked data is not “rocket surgery”, especially for cultural heritage institutions — libraries, archives, and museums. Here is a simple recipe for their ...
The goal is to create a multimedia presentation putting together not only the critical edition of the poems, linked to the digitized images of the Vercelli Book, but also the three-dimensional data of the Crosses.
Intriguing Networks's insight:
Anglo Saxon, Digital Humanities collaboration interesting
An example of strands of visualisation,building on Concepts of data journalism, where aggregation and ability to manage scale applications open-up access to knowledge and public engagement on a global scale. What are the best examples in DH that seek to expand knowledge by opening up ability to interactively access, analyse and enable international dialog and expansion of knowledge and understanding of a body of knowledge?
GDOCS Free and easy collaboration in the cloud really does support remote group writing review editing and how and why for DH it is a great and zero cost tool is admirably demonstrated here...what do you use for collaborative writing?