TripAdvisor Show Prices advertising, is it worth it? | digital hospitality | Scoop.it

There are various view points on the ROI of TripAdvisor ads, some say it is expensive, some say it’s not worth it etc. Here is the straight data: In our experience with several hundred campaigns the ROI has varied from 0 all the way to 54X the amount paid. Yet the average hovers between 13 and 16X the amount paid. That begs for the question, why does the ROI vary this much?


Via WIHPhotel