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digital hospitality
Hotels all over the world are going digital!
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'The terminator is coming': mobile travellers' needs and preferences. ~ Thursday, 14th March 2013 from ITB Berlin live - 4Hoteliers

'The terminator is coming': mobile travellers' needs and preferences. ~ Thursday, 14th March 2013 from ITB Berlin live - 4Hoteliers | digital hospitality | Scoop.it
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How Tech, Social Media Now Drive the Travel/Hotel Industry

How Tech, Social Media Now Drive the Travel/Hotel Industry | digital hospitality | Scoop.it
Chris Anderson, Cornell associate professor in the School of Hotel Administration, offers fresh data on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.

Via Kevin Granger
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Ces start-ups qui font évoluer les rapports de force dans l’industrie hôtelière

Ces start-ups qui font évoluer les rapports de force dans l’industrie hôtelière | digital hospitality | Scoop.it

Via Julien Chapillon, Forget Jérôme
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Forget Jérôme's curator insight, February 13, 2013 2:35 AM

Article très intéressant sur les évolutions de la E-distribution et notamment la réduction des coûts de distribution hôteliers car non, il n'y a pas que le modèle de la grosse commission Booking.com !

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Giving a new definition to SEO in the hotel industry

Giving a new definition to SEO in the hotel industry | digital hospitality | Scoop.it
Most hotels are heavily focused on SEO. It’s the way to stay ahead of the pack, come up higher in search and stand out from the crowd. You know the drill.
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Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users

Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users | digital hospitality | Scoop.it
Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study found that mobile users convert in much higher numbers than PC users in travel.
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Social media stays for longer than one night in hotel industry

Social media stays for longer than one night in hotel industry | digital hospitality | Scoop.it
The hotel industry is using social media for customer service and seeing success. Marketers in other sectors can join in.
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Expedia is not just a booking company, it's a marketing company as well

Expedia is not just a booking company, it's a marketing company as well | digital hospitality | Scoop.it
What with Priceline acquiring Kayak and new entrants offering affordable services constantly entering the fray, Expedia decided it was time to get back to basics – and give the customer more choice of how to pay in the booking stages.

Via WIHPhotel
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Rescooped by Sébastien FELIX from Hotel Marketing
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RIP search engine optimisation in the new world of Google Travel | Tnooz

RIP search engine optimisation in the new world of Google Travel | Tnooz | digital hospitality | Scoop.it
It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in - it’s Google's helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage.

Via WIHPhotel
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10 Unforgettable James Bond Hotels

10 Unforgettable James Bond Hotels | digital hospitality | Scoop.it
From London to Hong Kong, Daniel Craig to Sean Connery and The Man with the Golden Gun to Casino Royal, trivago presents the best of 007's extravagant style.
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Rescooped by Sébastien FELIX from Hotel Marketing
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Les faits du marketing hôtelier

Nôtre video, maintenant en Français! Pour plus d'information sur le marketing hôtelier: http://www.wihphotel.com/mag/?lang=fr...


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The online travel market for the 'SILVER TRAVELLER'. ~ Saturday, 9th March 2013 from ITB Berlin live - 4Hoteliers

The online travel market for the 'SILVER TRAVELLER'. ~ Saturday, 9th March 2013 from ITB Berlin live - 4Hoteliers | digital hospitality | Scoop.it
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Seven Tips to Differentiate Your Hotel Online

Seven Tips to Differentiate Your Hotel Online | digital hospitality | Scoop.it

As hoteliers take steps towards an improved digital marketing strategy, some common traits stand out: control, customization, differentiation.  This shouldn't be something that only big hotel chains can pursue, as with the right tools and strategy even small independent hotels can make sure that customers differentiate their hotel from everyone else's.

1. Invest in specialized channels.

2. Showcase your hotel online.

3. Customize the experience. 

4. Differentiate on booking packages.

5. Reward loyalty. 

6. Market directly to customers. 

7. Leverage social media.


Via WIHPhotel
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WIHPhotel's curator insight, January 30, 2013 6:17 AM

Great tips and goals to set for the year in your marketing efforts. 

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How Guests Select Hotels around the World – Global Results | Market Metrix

How Guests Select Hotels around the World – Global Results | Market Metrix | digital hospitality | Scoop.it
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Visual storytelling – a core part of digital marketing for hotels

Visual storytelling – a core part of digital marketing for hotels | digital hospitality | Scoop.it
One question I am often asked by hotel emarketers: "Do we really need so much visual content to sell our hotel rooms?"
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Top ten tips for hotels to improve their search engine presence

Top ten tips for hotels to improve their search engine presence | digital hospitality | Scoop.it
So even if we're now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
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A Guide to Google Hotel Finder

A Guide to Google Hotel Finder | digital hospitality | Scoop.it
A detailed and complete guide to getting your hotel listed on Google Hotel Finder. Learn how to manage your hotel's photos and rooms on Google Hotel Finder.
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Rescooped by Sébastien FELIX from Tourism Social Media
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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | digital hospitality | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

Via Wendy Forbes
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Rescooped by Sébastien FELIX from Hotel Marketing
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Google, Travel, Search changes... but how

Google, Travel, Search changes... but how | digital hospitality | Scoop.it
Outside of Google’s specific travel tools, hoteliers and online travel agencies alike are exceedingly concerned with Google’s tendency to alter search results and feature internal products more prominently.

Jeff Boyd, CEO of Priceline.com, said there is “no question” Google is rearranging where the search results send traffic.

“The importance of organic search goes down,” he said. “That’s an important thing people have to consider.”

Yet, the importance of having a presence in Google search results continues to rise.


Via WIHPhotel
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Rescooped by Sébastien FELIX from Tourism Social Media
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Plan Your Trip with Stay.com

Plan Your Trip with Stay.com | digital hospitality | Scoop.it
Stay.com is a social trip planner. Find the best attractions, hotels, restaurants and create your own personal travel guide for free.

 

The site builds custom travel guides for over 120 cities using a simple one-click process.


Via Wendy Forbes
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In New York, restaurant taps Instagram users to create a visual menu

In New York, restaurant taps Instagram users to create a visual menu | digital hospitality | Scoop.it
NYC eatery Comodo has created an Instagram Menu, enabling potential visitors to see what its meals look like as well as getting customer recommendations.

Via Wendy Forbes
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