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digital hospitality
Hotels all over the world are going digital!
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Bienvenue au Xbox One Hôtel de Paris

Bienvenue au Xbox One Hôtel de Paris | digital hospitality | Scoop.it
Mais à quoi pourrait ressembler un hôtel dédié à une console de jeux ? Demandez à Microsoft qui peut désormais s’exprimer sur le sujet…
Sébastien FELIX's insight:

Une excellente initiative de la part de l'Hôtel O Paris (du groupe Elegancia). Transformer plusieurs chambres de l'hôtel en terrain de jeu Xbox One à l'occasion du lancement majeur de cette fin d'année ! Il y a même un mini site : www.xboxonehotel.com

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Mandarin Oriental gets insider's view of Hong Kong via Instagram contest

Mandarin Oriental gets insider's view of Hong Kong via Instagram contest | digital hospitality | Scoop.it
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Travelzoo lunges toward new hotel booking and search models - Tnooz

Travelzoo lunges toward new hotel booking and search models - Tnooz | digital hospitality | Scoop.it
Travelzoo is attempting to rebalance its mix of revenue streams, but impatient investors have slammed its share price.
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The future of travel: eight things you need to know | Marketing Magazine

The future of travel: eight things you need to know | Marketing Magazine | digital hospitality | Scoop.it
The future of travel: eight things you need to know, Futurist Dr Graeme Codrington claims the key word for the travel industry today is
Sébastien FELIX's insight:

8 things you need to know about the future of travel! #travel #hospitality #trends

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Burberry launches Travel Tailoring for jet-setting gentlemen

Burberry launches Travel Tailoring for jet-setting gentlemen | digital hospitality | Scoop.it
Sébastien FELIX's insight:

For all stylish men who love travelling. Burberry has the solution.

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Hotels integrate social media presence into their websites

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Frédéric Pressac's curator insight, September 20, 2013 11:26 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Frédéric Pressac's curator insight, September 24, 2013 10:03 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Eight key tips for climbing TripAdvisor

Eight key tips for climbing TripAdvisor | digital hospitality | Scoop.it

In researching ReviewPro’s Climbing TripAdvisor’s Popularity Index webinar last month, I asked a range of hoteliers how they achieved – and maintain – top-10 rankings.

Their testimonials underscore that, despite the disruptive force social media has had on the hotel industry, traditional hospitality has never been more important.


Via WIHPhotel
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WIHPhotel's curator insight, September 6, 2013 5:14 AM

Synopsis:

1. Provide truly remarkable service

2. Be true to brand

3. Be “refreshingly honest”

4. Mobilize the whole team

5. Offer great value

6. Do it with passion every day

7. Focus on traditional hospitality

8. Prevent escalation

Frédéric Pressac's curator insight, September 6, 2013 12:44 PM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Media Me's curator insight, September 6, 2013 6:48 PM

Synopsis:

1. Provide truly remarkable service

2. Be true to brand

3. Be “refreshingly honest”

4. Mobilize the whole team

5. Offer great value

6. Do it with passion every day

7. Focus on traditional hospitality

8. Prevent escalation

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WIHP Premium - The New Hotel Marketing Ecosystem

WIHP Premium - The New Hotel Marketing Ecosystem | digital hospitality | Scoop.it
Sébastien FELIX's insight:

I'm glad to present you our new hotel marketing solution driven by expert consultants using an ecosystem of marketing tools with proven ROI.

ANALYSIS & STRATEGYOnce we have determined that your hotel qualifies for the WIHP Premium solution, a complete analysis is done on your hotel’s current marketing. Then our hotel marketing experts devise a custom tailored strategy to generate direct bookings. ADVERTISE & POPULARIZEUsing a multitude of advertising and marketing channels we increase the brand awareness to the right people, those that will book, and through precise tracking and targeting we make them arrive to your hotel’s website. MONITOR & IMPROVE
WIHP has developed a unique tracking and analytics platform for hotels that reports all the key information so hotel and marketing staff can take precise action based on the key performance indicators. 
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Home | TripAdvisor Insights

Home | TripAdvisor Insights | digital hospitality | Scoop.it
Sébastien FELIX's insight:

Trip Advisor just launches its Hotel Marketing ressources website! Useful articles with lot of marketing tips.

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Envoyé spécial - Hôtels : réservation en ligne

Envoyé spécial - Hôtels : réservation en ligne | digital hospitality | Scoop.it
Clic… la destination est choisie… clic clic clic … la chambre d’hôtel, réservée. Pour préparer leurs vacances, les
Sébastien FELIX's insight:

De plus en plus de français réservent sur Internet. Oui mais tous ne savent pas que Booking, le leader incontesté de la réservation, abuse de sa position pour faire payer de plus en plus les hôteliers. Reportage court et concis sur la situation.

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Beyond bookings: How hotels can take mobile to the next level - Mobile Commerce Daily - Strategy

Beyond bookings: How hotels can take mobile to the next level - Mobile Commerce Daily - Strategy | digital hospitality | Scoop.it
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Brian Solis in Paris on Hotel Marketing 1/4 (3 things hotels must do)

Brian Solis in Paris for the release of his book What's the Future of Business. During his stay in Paris he was invited by WIHP and Pamil Visions to talk abo...
Sébastien FELIX's insight:

A must seen video: Brian Solis talking about Hotel Marketing. How to define it? Relationships, qualities and experiences...

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The travel marketing funnel is broken

The travel marketing funnel is broken | digital hospitality | Scoop.it
Brian Solis, an Altimeter Group analyst, says that marketing departments need to think more in an ellipsis model for planning their campaigns to reach socially connected consumers.
Sébastien FELIX's insight:

A great talk from Brian Solis about Hotel Marketing! It is a real pleasure to have this highly skilled analyst from Altimeter Group talking about his vision of travel marketing. 

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Digital Hospitality, AKA Predictive Personalization

Digital Hospitality, AKA Predictive Personalization | digital hospitality | Scoop.it
Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization.
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Do hotel marketers understand the true cost of online guest acquisition?

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Hôtellerie : TripAdvisor génère davantage de ventes directes que les OTAs

Hôtellerie : TripAdvisor génère davantage de ventes directes que les OTAs | digital hospitality | Scoop.it
lechotouristique.com -
D’après une étude du cabinet Wihp, 25% des clients qui réservent leur chambre en direct sur le site web d’un hôtel ont...
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Changing world of meta-search and its impact on independent hotels | Sabre Hospitality Solutions

Changing world of meta-search and its impact on independent hotels | Sabre Hospitality Solutions | digital hospitality | Scoop.it
While the use of meta search in travel is not a new concept, the launch of Google Hotel Price Ads and TripAdvisor Hotel Availability Check is changing how consumers first discover a property and ultimately convert. ...
Sébastien FELIX's insight:

A really nice article about the rise of meta-search and their impacts on the hospitality industry

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In travel marketing it's all about optimising for search and last clicks

In travel marketing it's all about optimising for search and last clicks | digital hospitality | Scoop.it
Your attribution model for travel marketing might be hurting your metasearch performance, and not in the ways you might think.
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"Comment Booking.com, Hotels.com ou Expedia.fr braquent hôteliers et restaurateurs!"

"Comment Booking.com, Hotels.com ou Expedia.fr braquent hôteliers et restaurateurs!" | digital hospitality | Scoop.it
Dans son livre "Addi(c)tion", Rémi Ohayon, consultant en marketing dénonce les pratiques anticoncurrentielles imposées aux hôteliers par Booking, Hotels et d'autres sites de réservation en ligne. Interview.
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Hoteliers invited to beta test cloud-based marketing software - Travolution.co.uk

Hoteliers invited to beta test cloud-based marketing software - Travolution.co.uk | digital hospitality | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
Sébastien FELIX's insight:

WIHPConnect, developed by hotel marketing agency World Independent Hotel Promotion, has been designed to boost direct bookings and reach potential guests across web, mobile and social media.

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Chinese become world’s biggest travel spenders

Chinese become world’s biggest travel spenders | digital hospitality | Scoop.it
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China has overtaken Germany and the USA as the world's biggest spenders on travel, with Chinese travelers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011.

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Hotels and Social Media Marketing

Hotels and Social Media Marketing | digital hospitality | Scoop.it

Online review websites such as Yelp and TripAdvisor have grown to become a major part of the marketing process for a lot of hotels and vacation destinations and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.


Via Wendy Forbes
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Taking it back to basics with hotel big data

Taking it back to basics with hotel big data | digital hospitality | Scoop.it
Eric Schmidt, Google’s executive chairman, estimates humans now create in two days the same amount of data that it took from the dawn of civilization to 2003 to create
Sébastien FELIX's insight:

How to manage the "big data" for an hotel? Interesting point of view. All is about collect data during the experience, and keep this huge amount of data to do a better experience the next time!

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Frédéric Pressac's curator insight, July 29, 2013 10:23 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Hotel V Forges New Social Connections in First Month with Flip.to

Hotel V Forges New Social Connections in First Month with Flip.to | digital hospitality | Scoop.it
Sébastien FELIX's insight:

How to transform your booking engine into a social media machine? A case study with Hotel V, Amsterdam. 

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