Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
Via Wendy Forbes
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Outside of Google’s specific travel tools, hoteliers and online travel agencies alike are exceedingly concerned with Google’s tendency to alter search results and feature internal products more prominently. Yet, the importance of having a presence in Google search results continues to rise. Via WIHPhotel Delete the scoop?
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Stay.com is a social trip planner. Find the best attractions, hotels, restaurants and create your own personal travel guide for free.
The site builds custom travel guides for over 120 cities using a simple one-click process. Via Wendy Forbes Delete the scoop?
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NYC eatery Comodo has created an Instagram Menu, enabling potential visitors to see what its meals look like as well as getting customer recommendations. Via Wendy Forbes Delete the scoop?
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Inspiration with Ten Examples of Unique Hotel Features: By Larry Mogelonsky: Hotels continue to define novel approaches to further differentiate themselves from competitors and...
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In mid-September, Google launched Creative Sandbox, a "hub" where digital advertising agencies can spotlight marketing campaigns that are the most innovative and effective. Via Wendy Forbes Delete the scoop?
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Following Google's movement of Schemer to mobile, the company continues to push deep into the mobile travel application space with the FieldTrip app for Android. Delete the scoop?
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Restaurant marketing and the food service industry has been a professional passion of mine throughout my career. In terms of social media, local marketing and Web marketing, I think this industry is poised for some incredible gains over the next few years. Restaurant marketers, however, must now start to examine a new set of tools and how figure out how those tools fit within existing systems in both their corporate organizations as well as throughout their franchise networks. Via Wendy Forbes Delete the scoop?
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How does multi-screen marketing affect hoteliers, what should independent hotels do in the multi-screen world. Mobile, tablets, desktops what is the most efficient marketing strategy for independent hotels. Delete the scoop?
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Vous avez probablement déjà entendu parler du “multi-screen” ou “multi-device” ou d’autres termes qui sont assez répandus dans le monde du marketing (...)... Delete the scoop?
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De quelle manière sont faites les réservations de dernière minute ? Quelques éléments de réponse avec cette récente étude de Trivago. Delete the scoop?
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INTERVIEW: From the convergence of social and mobile to developing personalised deals and device responsive websites, marketing teams in the travel industry have their work cut out. EyeforTravel’s Pamela Whitby spoke to Paolo Torchio Vice President, E-marketing & Revenue Consulting for Sabre Hospitality Solutions who cuts through the hype and outlines why he believes relevance is so important. Delete the scoop?
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TripAdvisor launches a free online tool, that can be easily integrated in a hotel's website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website. Delete the scoop?
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It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in - it’s Google's helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage. Via WIHPhotel Delete the scoop?
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From London to Hong Kong, Daniel Craig to Sean Connery and The Man with the Golden Gun to Casino Royal, trivago presents the best of 007's extravagant style. Delete the scoop?
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Nôtre video, maintenant en Français! Pour plus d'information sur le marketing hôtelier: http://www.wihphotel.com/mag/?lang=fr... Via WIHPhotel Delete the scoop?
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Getting creative with hotel search isn't that easy. "Best rate guarantee" and other such clichés come to mind. Kayak's new Crooner campaign is pretty good. Via WIHPhotel Delete the scoop?
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Jetsetter Takes On Hotel Tonight With Last-Minute Hotel Booking And Deals In Mobile App | TechCrunch
It was only a matter of time before Jetsetter, Gilt's luxury travel vertical, got into same day hotel deals for travelers on the go. Via Wendy Forbes Delete the scoop?
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Google just launched Fieldtrip, a new location-based app that, as the company says, is meant to be... Via veilleISN Delete the scoop?
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Le cabinet d’études PhoCusWright a sondé les mobinautes français, anglais et allemands. Ses conclusions peuvent inspirer la stratégie mobile des professionnels du voyage. Delete the scoop?
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Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience. Via Wendy Forbes Delete the scoop?
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This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors change as smartphone and tablet adoption rates continue to grow. Key findings include: - Travelers seek value from trusted brands. Business travelers seek convenience. Delete the scoop?
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How Pinterest and Instagram are changing your brand strategy Delete the scoop?
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Windows 8 is the much anticipated fresh version of the Microsoft OS, which launches October 2012. Its Bing Travel and CheapOair apps offer interesting peeks into the system. Delete the scoop?
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