As hoteliers take steps towards an improved digital marketing strategy, some common traits stand out: control, customization, differentiation. This shouldn't be something that only big hotel chains can pursue, as with the right tools and strategy even small independent hotels can make sure that customers differentiate their hotel from everyone else's.
1. Invest in specialized channels.
2. Showcase your hotel online.
3. Customize the experience.
4. Differentiate on booking packages.
5. Reward loyalty.
6. Market directly to customers.
7. Leverage social media.